The Hubspot platform was founded through the efforts of Brian Halligan as well as Dharmesh Shah in 2006. At the outset, it's a software of marketing automation. As time went by, the platform has acquired a new scope by including a CRM, a sales management tool, a customer care tool, a content management system. The Hubspot platform presents itself as an all-in-one tool solution and is designed for both small and medium-sized businesses and also more significant companies.

A major player in the field of inbound marketing software, its price positioning is quite high and the platform is complicated. It represents what growth and commercial teams encounter. The various options do not prove to be required in order to manage prospecting efforts effectively. Conversely, several options that appear indispensable for cold prospecting are sorely missed.

SmartReach presents itself as a system for optimizing emails as well as follow-ups, that enables users to set up and then send automatic email sequences with customized follow-up.

SmartReach has been a solution created intended for sales teams by allowing to benefit from a mutualized inbox. This platform could quickly become pricey if ever you don't desire to endure a limited number of contacts.