Launched at the end of 2017 by Guillaume M. and his two partners, the Lemlist software popularized email prospecting in France. Lemlist is the number one in France and has a majority of its customers in the United States. The software is a system for email prospecting and business automation.

The option that gained significant interest is the integration of personalized pictures to the e-mail, which offered, back then, to distinguish oneself. The characteristics valued by the software are adaptation through parameters, multichannel (email, phone calls, the LinkedIn platform), a system for agencies, and integration with other tools...

On the side of our Emelia solution, we had been enthusiasts of the Lemlist tool. We practiced email prospecting for our customers, but it very costly and there was an absence of certain characteristics that, in our opinion, were indispensable.

Mixmax was designed by its founders Olof Mathé and Brad Vogel as sales-focused tool that promotes collaboration among teams.

Mixmax works exclusively with Google Suite and offers various functionalities, ranging from calendar management for increased productivity, to managing commercial engagement actions and automations.

However, the cold mailing features are not extensive. It is a tool that caters to novice users and in a exclusively Google environment.