Mixmax was envisioned under the guidance of its founders Olof Mathé and Brad Vogel as a sales-oriented platform that fosters cooperation between teams.

Mixmax functions strictly with Google's range of products and features diverse functionalities, including scheduling management for increased productivity, through managing prospect engagement initiatives and process automation.

Nevertheless, its email prospecting possibilities are not highly developed. This is a system suited for less experienced users and for an solely Google-based context.

Yesware presents itself as a tool aimed at helping salespeople execute email prospecting campaigns massively. Yesware came into existence in 2010 through the efforts of Matthew Bellows, Rajat Bhargava, as well as Cashman Andrus.

This is a cold mailing software that is particularly well-liked on the American market. Yesware supports launching campaigns across multiple channels (email, calls, the LinkedIn network…) thanks to compatibility Microsoft, Google, Salesforce. Given the numerous integrations, the rate might look considerable for someone without the need for all these integrations.