Tips and training

20+ Short Cold Email Templates to Crush Your Sales

As a sales professional, finding the right words to use in cold calls and emails can be challenging. You want to grab the recipient's attention, build trust, and ultimately close a deal. That's where Emelia's cold email templates come in. With over 20 templates to choose from, you're sure to find one that fits your needs.

Let’s get started with your cold email outreach!

Let's be honest, creativity can pain point when you start to do cold email campaigns, so in this article, you will find a few ideas, I invite you to see our articles especially on cold email subject lines, and on call to action. But to improve your business development efforts, you will need to be creative in your cold email campaign, you are the only one to know your product or service and your value proposition.

So please, take these cold sales email templates for what they are, just an help, not a finality, there is no perfect subject line or the "right cold email template" that will match perfectly with the prospect's pain points you solve.

There is only one truth in email marketing, the perfect cold email strategy, is to try a lot of different cold emails.

Template 1: Introduction

Hi [First Name],

I came across your [website/blog/social media page] and was impressed by what you're doing.

I'm reaching out because I think we can help each other.

Our company specializes in [product/service] and I believe it could be a great fit for your business.

Would you be open to discussing this further?

Thanks for your time,

[Your Name]

Template 2: Follow-Up

Hi [First Name],

I just wanted to follow up on my previous email to see if you had any thoughts on our potential partnership. I think our [product/service] would be a great addition to your offerings and I'd love to discuss this further with you. Let me know if you're available for a quick call this week.

Best,

[Your Name]

Template 3: Offering Value

Hi [First Name],

I noticed that your company is struggling with [problem].

I wanted to offer our [product/service] as a potential solution.

We've helped many companies overcome this issue and I think it could be a great fit for you as well.

Would you be interested in learning more?

Thanks,

[Your Name]

Template 4: Personalization

Hi [First Name],

I recently read your article on [topic] and found it incredibly insightful.

I'm reaching out because I believe our [product/service] could help you achieve even more success.

I'd love to discuss this further with you and see if there's a potential fit.

Let me know if you're open to chatting.

Best,

[Your Name]

Template 5: Referral

Hi [First Name],

I was referred to you by [mutual connection]. They spoke highly of your work and I wanted to reach out to see if we could potentially work together.

Our [product/service] aligns with what you're doing and I think it could be a great addition to your offerings.

Let me know if you're open to exploring this further.

Thanks,

[Your Name]

Template 6: Social Proof

Hi [First Name],

I wanted to share some recent success stories with our [product/service].

We've helped [Company A] achieve [result] and [Company B] improve their [metric].

I believe our solution could have a similar impact on your business.

Are you open to exploring this further?

Best,

[Your Name]

Template 7: Benefit-Focused

Hi [First Name],

I wanted to reach out and highlight some of the benefits our [product/service] can provide for your business.

By using our solution, you'll be able to [benefit 1], [benefit 2], and [benefit 3].

Let me know if you're interested in learning more.

Thanks,

[Your Name]

Template 8: Urgency

Hi [First Name],

Our [product/service] has been in high demand lately and we're only able to take on a limited number of prospective clients at this time.

I wanted to reach out and see if you're interested in learning more before our schedule fills up.

Let me know if you're available for a quick call this week.

Best,

[Your Name]

Template 9: Personalized Case Study

Hi [First Name],

I noticed that your company is struggling with [problem].

I wanted to share a recent success story with you that I think could be relevant.

We worked with [Company A], who was experiencing a similar issue. After implementing our [product/service], they were able to achieve [result].

Would you be interested in learning more about how we could do the same for you?

Thanks,

[Your Name]

Template 10: Partnership Opportunity

Hi [First Name],

I was impressed by your work in [industry/niche] and I believe that our companies could benefit from working together.

Our [product/service] could complement your offerings and I think it would be a great fit for your clients.

Would you be open to exploring a potential partnership?

Best,

[Your Name]

Template 11: Industry-Specific Solution

Hi [First Name],

As a fellow [industry] professional, I understand the unique challenges your business faces.

That's why I wanted to introduce you to our [product/service], which is specifically tailored to help [industry] businesses succeed.

I'd love to discuss how we could customize our solution for your specific needs.

Best,

[Your Name]

If you have a recently launched feature that can grab a prospect's attention, you can use it in a follow up email.

Template 12: Seasonal Offer

Hi [First Name],

With the [holiday/season] fast approaching, I wanted to share a limited-time offer on our [product/service].

By taking advantage of this offer, you'll be able to [benefit 1], [benefit 2], and [benefit 3].

Let me know if you're interested in learning more before this offer expires.

Thanks,

[Your Name]

Template 13: Compliment

Hi [First Name],

I recently came across your work and was blown away by your [specific work/achievement].

As someone who values [quality/success/innovation], I think we could potentially work well together.

Our [product/service] can help you achieve even more success and I'd love to explore this further with you.

Best,

[Your Name]

Template 14: Event Invitation

Hi [First Name],

I wanted to extend an invitation to our upcoming [event/seminar/webinar] on [topic].

Our speakers include industry experts and we'll be discussing [relevant topic].

I think this event would be a great opportunity for you to network and learn more about our [product/service].

Let me know if you're interested in attending.

Thanks,

[Your Name]

If there will be some decision maker at the event, it is worth mentioning in your cold emails.

Template 15: Competitive Advantage

Hi [First Name],

I wanted to highlight what sets our [product/service] apart from the competition.

By using our solution, you'll benefit from [unique feature 1], [unique feature 2], and [unique feature 3].

I believe this could give your business a competitive edge and I'd love to explore this further with you.

Best,

[Your Name]

Template 16: Quick Question

Hi [First Name],

I hope this email finds you well.

I have a quick question for you - have you ever considered using a [product/service] to [achieve goal]?

I think our solution could be a great fit for your business and I'd love to discuss this further with you.

Let me know if you have a few minutes to chat.

Thanks,

[Your Name]

Template 17: Thought Leadership

Hi [First Name],

As someone who values thought leadership in [industry/topic], I thought you might be interested in our recent [whitepaper/blog post/case study] on [relevant topic].

Our research has shown [insightful finding] and I think this could be valuable to your business. Let me know if you're interested in learning more.

Best,

[Your Name]

Template 18: Customer Testimonial

Hi [First Name],

I wanted to share a recent testimonial from one of our happy customers. [Customer name] recently used our [product/service] and was able to achieve [result].

I believe our solution could have a similar impact on your business and I'd love to explore this further with you.

Thanks,

[Your Name]

If you have famous satisfied customers you need to talk about them in your cold outreach.

Template 19: Research-Based Solution

Hi [First Name],

Our team has conducted extensive research on [industry/topic] and we've developed a solution that can help businesses like yours overcome [challenge].

I'd love to share some of our findings with you and see if there's a potential fit for our [product/service].

Best,

[Your Name]

Template 20: Endorsement

Hi [First Name],

I recently spoke with [industry expert] and they highly recommended our [product/service] for businesses in your industry reading for additional information on how our solution can benefit your business.

Our [product/service] can help you achieve [specific benefit] and we'd love to explore this further with you.

Thanks,

[Your Name]

Template 21: Partnership Proposal

Hi [First Name],

I hope this email finds you well.

I wanted to reach out to discuss a potential partnership between our businesses.

Our [product/service] aligns well with your company's values and I believe that by working together, we could achieve even greater success.

Let me know if you're interested in exploring this opportunity further.

Best,

[Your Name]

Template 22: Concluding A Deal

Hi [first name],

I am pleased to inform you that we have reached an agreement on the terms of our partnership.

Our team is excited to work with you to achieve [shared goal].

Please find attached the final agreement for your review and signature.

If you have any questions or concerns, please don't hesitate to reach out.

We value your partnership and look forward to a successful collaboration.

Best regards,

[Your Name]

How to Use These Cold Email Templates

Using Emelia's cold email templates is simple. First, choose a template that fits your needs. Then, copy and paste it into your Emelia editor to customize it with your own words and personal touches. Finally, once you are ready, proofread it and send it out to your target audience.

Keep in mind that not every template will work for every situation. It's important to choose the right template for each recipient and use it as a starting point for a personalized conversation. Write a personalized subject line as well to stand out in the prospect’s inbox. Make sure you customize it, though, to avoid your cold sales email ending up in the spam folder!

A few tips for your cold emails in general:

  • Add in your signature your LinkedIn profile if you have a proper one

  • Try to craft some one sentence pitch before writing the complete cold emails.

  • When it comes to writing subject lines, think about mobile devices, and keep it short.

  • Ask someone to proofread your cold email campaign, just to be sure from an external point of view that everything makes sense

  • Cold outreach is about the right message to the right person, so look at your contact list and wonder yourself: "Is my message relevant to this prospect or this prospect's company?"

Conclusion

Cold emailing can be a powerful tool for sales professionals, but it can also be a daunting task. Emelia's cold email templates make it easier to get started with your cold email outreach and can help you crush your sales goals. With over 20 templates to choose from, you're sure to find one that fits your needs. So, what are you waiting for?

Start using Emelia's cold email templates today for better cold sales emails and watch your sales soar!

Ready to try Emelia?

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