Bulk emailing, also known as sending mass emails or bulk email campaigns, refers to sending large volumes of emails to a targeted list of contacts for email marketing campaigns, whether they are newsletters, automated emails, or commercial messages. Bulk email software or a bulk email marketing software allows you to save a lot of time setting up communications with your prospects and enables you to contact each prospect with personalized email campaigns despite mass automation. A reliable bulk email service or free bulk email service can streamline your marketing efforts, ensuring your emails land effectively in inboxes rather than the spam folder.
There are so many email software programs for sending bulk emails, including mass email software, mass email service providers, and the best mass email service options! I think I've already tried about ten of them, and I'm sure you've tried quite a few yourself, whether for a small business or medium-sized businesses. It takes a lot of time to figure out how these email marketing tools work and get the most out of them for different situations you encounter as a marketer or sales team member, especially when managing contact details or unlimited contacts.
What most people who want to send bulk emails forget is the technical aspect, which is ultimately the most important. Because creating pretty marketing emails with a drag and drop editor or pre-made email templates to save time is cool, but if the tool doesn’t offer solid technical settings like email authentication (SPF, DKIM, DMARC), it’s useless. The pretty email will end up in the spam folder anyway, hurting your email delivery and sender reputation, and you’ll have wasted time and money. A comprehensive email marketing tool prioritizes email deliverability to ensure success.
The same goes for triggers. The bulk email sender you choose must allow you to automate workflows based on the behavior of your prospects: whether they open the email, respond, or click on links within email templates, etc. This is a cornerstone of email automation and marketing automation. And then you need to be able to track all of this with real-time analytics, reporting tools, and detailed statistics on each event in your mass email campaigns so you can monitor campaign performance and make adjustments. That’s the basics. If we’re writing a list for Santa, we also want an email marketing platform with a user-friendly interface and advanced features that allows us to send personalized messages or even transactional emails to each prospect, because we all know that nowadays, no one reads generic emails! So you might as well save time with a tool that supports targeted content and a personalized approach that is sure to convert your prospects into existing customers, fostering customer relationships and customer loyalty.
In short, a comprehensive bulk email service platform should offer:
Email authentication (SPF, DKIM, DMARC) to avoid the spam folder and maintain a strong sender reputation.
Email automation and scheduling to trigger workflows (e.g., welcome emails, abandoned cart reminders) without manual intervention.
Personalization tools (dynamic fields, segmentation) to send emails as targeted bulk emails to your target audience.
Real-time analytics and reporting tools to measure campaign performance and improve email deliverability.
Features like drag and drop email design, pre-made email templates, and the ability to send unlimited emails for cost-effective campaigns.
For added value, look for a platform with phone support, a support team, and options like subscription forms, landing pages, or an email API to integrate with your systems. Compliance with the CAN-SPAM Act is also critical to avoid legal issues. Whether you’re a small business or managing a large contact list, a free plan or free bulk email option can help you test the waters before committing to a robust solution that enhances your email blasts and relevant content delivery.
Benefits of bulk emailing
Cost and ROI
Sending bulk emails via a free bulk email service or an entry-level plan remains cost effective, especially for small businesses and medium-sized businesses.
You don't pay per email sent, but based on the size of your contact list, and many solutions offer a free plan to try out risk-free.
Targeting and personalization
Advanced segmentation allows you to create highly targeted mass email campaigns, sending the right message to the right target audience and significantly increasing open and conversion rates.
Customer loyalty and relations
Transactional emails (confirmations, follow-ups, reminders) and personalized email campaigns strengthen customer loyalty. A good marketing automation tool allows you to trigger these emails automatically based on user behavior.
Measurement and optimization
Each email blast generates metrics: email delivery, open, and click rates. Emelia's built-in analytics and detailed reports, or those of competitors, help you refine your sequences and improve your sender reputation.
Key features of bulk email software
Automation & scheduling
Create a workflow based on the actions your prospects take and follow-ups via email automation.
Scheduling to schedule your email campaigns at optimal engagement times according to time zone.
Advanced conditions and triggers to send targeted bulk emails based on contact activity.
Personalization & segmentation
Insert dynamic fields (first name, company, etc.) and segment by criteria (age, region, average basket size).
Real-time CRM data integration via email API to enrich your lists and refine your mass emails.
Analysis & deliverability
Real-time analytics (open, click, and unsubscribe rates) and A/B testing to optimize subject lines and content.
Sending reputation monitoring tools and anti-spam tests to avoid the spam folder.
Meet Emelia: Your Bulk Email Software with an AI writing assistant
Emelia is the all-in-one tool for sending mass emails, with its AI copywriting assistant designed to boost your conversions, by personalizing your campaigns on a massive scale. Whether you're a marketer juggling dozens of campaigns, or a salesperson sending emails to hundreds of prospects, Emelia makes your life infinitely easier - and a lot more fun.
With Emelia, you get everything you need to reach the right person at the right time—across channels, at scale, and with pinpoint accuracy. Here’s a breakdown of Emelia’s standout features:
Mass Email Campaigns with Emelia
Adopted by over 1,000 companies, the Emelia platform is popular with growth marketers for its simple and effective B2B campaigns. Its success lies in its intuitive and ultra-fast software, which allows you to launch email campaigns in the blink of an eye.
Emelia's cold email features include :
📩 Multi Sender: an email rotation technique that allows you to send a large number of emails while maintaining top deliverability. And by connecting multiple email addresses to a single account, you'll save time.
😎 Spintext: personalize your emails and make your contact feel recognized and valued, so they'll pay more attention to your message. It also prevents emails from being classified as spam, as your contacts and email servers will identify you as a legitimate sender. By using variables in your messages, you can create unique emails, even if you have a contact database of 10,000 emails. And that's also very good for your deliverability.
🧪 A/B Testing: this allows you to compare several versions of an email and helps you determine which one generates the best open and click-through rates.
🔥 Automatic Warm-Up: as soon as you connect an email address to Emelia, you can be sure that the warm-up for that email address is included! No need to pay for another tool to warm up your email addresses. Competitors don't always offer this, and if they do, they'll definitely charge extra for it. If you don't know what a warm-up is, it ensures that the new domains and IP addresses you purchase for your campaigns build a solid reputation, preventing your emails from ending up in spam and ensuring good deliverability right from the start of your campaigns.
Integration with the best CRM software: Emelia allows you to connect your software to other CRM software such as Pipedrive, HubSpot, Salesforce, and more!
LinkedIn prospecting
Manage your LinkedIn prospecting campaigns from your Emelia dashboard. You can configure everything, from profile visits and connection requests to liking the person's latest LinkedIn post. By managing your automated LinkedIn campaign from Emelia, you can personalize your messages with variables, fully customize the actions you want Emelia to take for you on LinkedIn, and of course choose the type of people you want to contact on LinkedIn. In short, while Emelia does the work for you, you can focus your time on other important aspects of your business.
Multi-channel prospecting
Contact your prospects where they are most receptive! Create campaigns that combine cold emailing and LinkedIn outreach. With Emelia, you can create your own highly personalized sequence of actions to ensure you engage the conversation and convert your prospects.
LinkedIn Scraper Emelia: powerful and effective🤓
Have you ever seen a scraper that allows you to extract unlimited data from LinkedIn Sales Navigator? Emelia's LinkedIn scraper is a game changer for any prospecting campaign. It bypasses the 2,500 search result limit imposed by LinkedIn. So you can run a scrape and get up to 30,000 results, giving you a rich and comprehensive database of qualified leads. This feature is very useful for companies targeting niche markets or segmenting their audience. Emelia checks that all extracted data is up to date, which is essential for successful cold email campaigns. We're supposed to talk about lower pricing, but we're afraid you'll miss out on this great deal: Emelia gives you the ability to scrape LinkedIn Sales Navigator UNLIMITED, for ONLY... 🥁 ... $37 per month! (What you don't know is that for this price, in addition to unlimited scraping, you can send your cold email and LinkedIn campaigns, warm up your mailboxes, of course, and we'll give you 500 enrichment credits. It's Christmas all year round with Emelia.)
Email Finder Emelia: Data accuracy and quality
Once the data has been scraped from LinkedIn, Emelia's Email Finder comes into play to enrich your database with verified professional email addresses. Thanks to advanced algorithms, Emelia provides the email addresses of your prospects and guarantees the accuracy and quality of the emails found, which is extremely important for your cold email campaigns. You only pay for validated emails (whereas others charge for the search, whether the email is found or not 😂 not cool, right?), allowing you to get the best possible ROI.
🎯 Data accuracy reduces bounce rates (less than 1% bounce on emails found by Emelia's Email Finder) and increases open rates, so your overall campaign performance is bound to be significantly better with Emelia. And as with all other features offered by Emelia, the Email Finder is regularly updated to incorporate the latest email search and verification technologies, so you always have the most accurate and up-to-date information possible.
✨ The Magic Writer writes personalized messages for you 😎
Import your prospect list and let the AI work its magic with Emelia. You can ask the Magic Writer to write your entire message sequences, personalized with the data you import into your Emelia dashboard.
Ditch the one‑size‑fits‑all emails and watch them land right where you want. Imagine kicking things off with:
“Hey Paul, congrats on your new SaaS launch last month—let’s talk about how we can turbocharge your lead generation.”
Instantly more engaging, right? Personalized outreach can boost open rates by over a quarter, and in B2B every interaction counts. With AI, you can achieve that level of precision across hundreds of contacts without breaking a sweat.
📊 Analytics & Optimization
Performance Tracking: Monitor open rates, click-throughs, and engagement metrics on every email or landing page generated through Emelia.
A/B Testing: Spin up variant headlines or intros, see which resonates best, and let Emelia optimize automatically.
Affordable and transparent pricing with Emelia🎰
If you've read the description of Emelia so far, you'll understand that it's THE most affordable solution on the market.
Emelia offers flexible and affordable plans tailored to your B2B prospecting needs:
$37/month: Connect 1 LinkedIn account, unlimited scraping, connect 3 email accounts with email warmup included, and enjoy 500 enrichment credits.
$97/month: Up to 5 LinkedIn accounts, 20 email accounts and unlimited warmup, integrated CRM, and 1,000 enrichment credits.
$297/month: Up to 20 LinkedIn accounts, unlimited email accounts, multiple CRMs, and 5,000 enrichment credits.
Emelia isn’t just another bulk email tool—it’s your strategic partner. Scale your personalization efforts effortlessly. From the game‑changing Magic Writer to robust analytics and seamless integrations, Emelia packs everything you need to create smarter, faster, and more impactful email campaign.
Try Emelia for free right now and see how this mass email software can change the game
Mailchimp vs Sendinblue (Brevo): Detailed Comparison
Mailchimp
Free Plan
Advantages:
Up to 500 contacts and 2,500 emails/month – great for small businesses.
Large library of pre-made email templates for easy, professional designs.
Disadvantages:
Limited to single-step automation (e.g., welcome emails only).
Costs rise quickly beyond 500 contacts.
No SMS or live chat integration.
Essentials Plan ($13/month)
Advantages:
Integrated CRM and A/B testing for better campaign management.
Multi-step automation and segmentation tools.
Disadvantages:
Pricing scales with contact count, not email volume.
Still lacks SMS or chat features.
Additional Notes
Best for email-focused campaigns with strong design needs.
Costs can become prohibitive as your audience grows.
Sendinblue (Brevo)
Free Plan
Advantages:
Unlimited contacts with 300 emails/day (9,000/month).
Includes CRM, SMS, WhatsApp, and live chat – a multi-channel solution.
Disadvantages:
Brevo branding on free plan emails.
No geographic analytics or heat maps.
Chat/email support only, no phone.
Starter Plan ($25/month)
Advantages:
$25 for 20,000 emails/month, pricing based on volume.
Removes branding, adds personalization and segmentation.
Disadvantages:
Advanced analytics only on higher plans.
No phone support.
Additional Notes
Ideal for businesses with large contact lists and multi-channel needs.
More cost-effective for scaling email volume.
Which Should You Choose?
Mailchimp: Pick this if you need robust email marketing tools, a small contact list, and great templates.
Brevo: Choose this for large contact lists, multi-channel marketing, and budget-friendly scaling.
In short
In 2025, Emelia is no longer just a simple bulk emailing tool: it's your strategic co-pilot for turning every campaign into a measurable success. Thanks to its AI Writing Assistant, say goodbye to generic emails: every message exudes the finest personalization, even to thousands of recipients.
Emelia's ultra-smooth configuration allows you to activate SPF, DKIM, and DMARC in two clicks, ensuring maximum deliverability from the very first send. With Multi Sender and automatic Warm-Up, your IP addresses gain reputation effortlessly, saving you the hassle of spam and blocking. Integrated Spintext and A/B testing make Emelia a true optimization lab: test, iterate, and deploy the best-performing version of your emails. Native CRM integration (HubSpot, Salesforce, Pipedrive, etc.) ensures real-time synchronization of your lists and prospecting statuses.
Automated workflows adapt to your prospects' behavior: opens, clicks, or no response trigger customized sequences and boost your conversions. The sleek and hyper-functional interface saves you valuable time: focus on strategy, not technical settings. The integrated Email Finder and LinkedIn Scraper provide you with a fresh, validated database with a bounce rate of less than 1%. By combining cold email and LinkedIn prospecting in a single platform, Emelia becomes your one-stop shop for engaging each lead where they are most receptive.
Real-time statistics give you a granular view of each campaign: open rates, CTR, responses, and ROI are available at any time. Customizable reports make it easy to share performance with your teams, partners, or customers for even more effective collaboration. When it comes to budget, Emelia is unbeatable: all modules—warm-up, AI, scraping, enrichment—are included starting at $37/month, with no hidden fees. Whether you're launching your first email series or running international campaigns, Emelia adapts to your growth and ambitions. In short, if you're looking for an all-in-one, technical and creative solution that can boost your prospecting and automate your follow-ups with finesse, Emelia is the obvious choice for 2025.
