An email signature is a section of text placed at the bottom of an email. This section contains the name, basic contact details, social channels, your website URL, and other details that can help the recipient know more about you or contact you.
A signature in a cold email can make you feel trustworthy, which increases the chance of getting a positive response from your prospect.
Why is an Email Signature Important in a Cold Outreach Campaign?
In a cold email outreach campaign, your email signature serves the role of a business card. It provides details about you and your business so that your recipients can identify you. It is also a tool that can help create a great impression of your company.
An email signature should be self-introductory so that your prospects do not have to scour the entire email to learn more about you. It provides prospects with the best way to connect with you other than by email.
Let’s take a look at some of the best practices for creating the perfect sales signature.
How to Create a Sales Email Signature?
It is important to ensure that your sales email is just right and offers prospects the right amount of information. If you make it too big, it can be overwhelming for the prospect and they would not know what action to take. However, if you add too little information, the prospects won’t be able to contact you.
So here is how to create a great sales email signature.
Your Name
The most crucial piece of information in a cold email signature is your first and last name. According to international data protection laws, your recipients should be able to identify who sent them the email.
Professional Information
Once you have added your first and last name, you should add your job title and your company name. This will tell the prospect who exactly they are talking to, and ensure your email body remains short as it will not have a redundant self-intro.
Basic Contact Information
This information is important for your prospects to get back to you if they want to connect with you in some way other than your email. There is no need to add your email address since your prospect can simply click the “reply” button to contact you.
An alternative way to allow prospects to connect with you is to add your business phone number. In addition, the CAN-SPAM Act makes it mandatory that your email signature must have a physical postal address.
Company Website Link
Your company website has the most important information about your business. It shows what your company does, its services and products, and the team behind it. It can also give your prospects access to a blog, so don’t hesitate to link it to your signature as well.
Always make sure your website links are valid. Broken website links can affect your email deliverability rates and prevent your prospects from engaging with your email.
Social Link
It is a good idea to add links to your social media account that can help build rapport and a stronger relationship with the client. Add your LinkedIn account to the email so that the prospect can learn more about your professional life and aspirations.
Social Proof
Social proof is a great way to make your company look credible and can help attract prospects’ attention. Your cold email signature is a great place to mention some of your social stats, including the number of customers or followers you have, star ratings and review scores, testimonials, and other things that inspire confidence in your prospects and engage with you.
Your Accomplishments
A cold email signature is a good place to boast about your accomplishments as well. If you have written a book or an award-winning article in a major newspaper, you should mention it. Inform your prospects about any Fortune 500 companies you have worked with. This helps build more credibility and trust among your recipients.
Call-to-Action
One important thing you should include in a cold email signature is your CTA, which will allow your prospects to understand what action to take next. It can be anything from clicking on a link, buying a product, subscribing to a service, downloading an eBook, reading an art, scheduling a meeting, or anything else.
It is a good idea to use a link tracker to find out how many people have clicked on your links.
Best Practices for Creating a Cold Email Signature
Let us take a quick look at some ways that can help you create the perfect signature for sales.
Do not make your email signature longer than four lines as you won’t be able to keep the attention of the recipient for that long.
It is a good idea to add your photo in the cold email signature to show the prospects that they are communicating with a real human being.
Add your company logo to give your cold email a sense of authenticity and build a brand identity.
Do not use long sentences. Also, do not use misleading titles, which can put off the recipient.
If your email contains valuable content you want your recipients to see, you should add a link.
Make sure your email is consistent and uniform. Also, make sure there are not too many colors that overpower the text.
It is important to use a link-tracking tool so that you can find out whether people are engaging with your emails or not.
It is important to make your emails mobile-friendly and responsive as most recipients these days use mobile devices more than they use laptops or desktop computers to check their emails.
Bottom Line
Consider your cold email signature as a powerful e-business card that is designed to give you excellent results. A simple cold email signature has the power to generate higher awareness, engagement, clicks, and traffic, and offer you a number of benefits.
If you are planning to create a cold email campaign, you need to follow best practices and add email signatures to your emails. Reach out to Emelia today to get comprehensive cold emailing campaign solutions for your brand.