Tips and training

Conducting an Email Deliverability Audit: How to Check Your Sending Reputation

Email deliverability is a crucial aspect of cold emailing that businesses cannot afford to overlook. Deliverability refers to the ability of your emails to reach your subscribers' inboxes. It is affected by several factors, including your email infrastructure, content, and list management practices. Conducting a regular email deliverability audit is essential to ensure your cold emailing campaigns are effective. In this guide, we will walk you through the process of conducting an email deliverability audit and checking your sending reputation.

Understanding Email Deliverability

What is Email Deliverability?

Email deliverability is a critical aspect of cold email that refers to the ability of your emails to reach your subscribers' inboxes without bouncing or being blocked by spam filters. In other words, it is the measure of how successful your email campaigns are at reaching their intended audience.

Having a high email deliverability rate is crucial for the success of your cold emailing campaigns. It ensures that your subscribers receive your emails in their inbox, rather than being marked as spam or ending up in the junk folder.

Why is Email Deliverability Important?

Good email deliverability is essential for the success of your cold emailing campaigns. If your emails are not reaching your subscribers' inboxes, then your email marketing efforts will be in vain. Poor email deliverability can harm your email marketing efforts, leading to a significant impact on your email open rates and click-through rates, ultimately affecting your revenue. Additionally, good email deliverability is essential for maintaining a positive brand image and building trust with your subscribers.

When your emails are delivered to your subscribers' inboxes, it provides an opportunity for them to engage with your brand, which can lead to increased sales and customer loyalty. Therefore, it is crucial to understand the factors that affect email deliverability.

Factors Affecting Email Deliverability

Several factors can impact your email deliverability, including: Your email domain and IP reputation: Your email domain and IP reputation play a crucial role in determining your email deliverability. If your email domain or IP address has a poor reputation, your emails are more likely to be marked as spam or blocked by spam filters. Your email authentication methods: Email authentication methods such as SPF, DKIM, and DMARC are essential for ensuring that your emails are delivered to your subscribers' inboxes. These methods help to verify that the email is coming from a legitimate source, which can help improve your email deliverability.

The content of your emails:

The content of your emails, including subject lines and body content, can impact your email deliverability. Spam filters are designed to detect certain keywords and phrases that are commonly used in spam emails. Therefore, it is essential to ensure that your email content is relevant and engaging, without being spammy.

Your list management practices:

Your list management practices, such as list hygiene and email frequency, can also impact your email deliverability. It is essential to maintain a clean email list by removing inactive subscribers and ensuring that they haven't unsubscribed. Additionally, sending too many emails can lead to subscribers marking your emails as spam, which can harm your email deliverability.

By understanding the factors that affect email deliverability, you can take steps to improve your cold emailing campaigns' success. Implementing best practices for email authentication, maintaining a clean email list, and creating engaging email content can help improve your email deliverability and increase your email marketing's effectiveness.

Preparing for Your Email Deliverability Audit

If you're planning to conduct an email deliverability audit, it's important to be well-prepared. A thorough audit can help you identify areas where you can improve your cold mailing campaigns, and ultimately increase your email deliverability rates. In this section, we'll discuss some key steps you can take to prepare for your email deliverability audit.

Setting Goals

Before you begin your email deliverability audit, it's crucial to set clear goals and objectives. What do you hope to achieve from the audit? What areas do you want to focus on? Some common goals for an email deliverability audit might include:

  • Improving email deliverability rates

  • Reducing bounce rates

  • Increasing open and click-through rates

  • Identifying and resolving email delivery issues

By setting clear goals and objectives, you'll be better equipped to evaluate your email sending practices and identify areas for improvement.

Gathering Necessary Data and Tools

To conduct an effective email deliverability audit, you'll need to gather data and use tools that will help you evaluate your email sending practices. Some of the data and tools you may need include: Email Service Provider (ESP) data: This includes information about your email campaigns, such as the number of emails sent, open rates, click-through rates, and bounce rates. Delivery and bounce rates: These metrics can help you identify potential issues with email delivery and bounce rates. Open and click-through rates: These metrics can help you evaluate the effectiveness of your email campaigns. List segmentation data: This includes information about how you segment your email lists and target specific audiences with your campaigns. Email authentication data: This includes information about how you authenticate your emails and ensure they are delivered to your subscribers' inboxes.

By collecting and analyzing this data, you'll be able to gain a better understanding of your cold emailing practices and identify areas for improvement.

Identifying Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are metrics that can help you measure the success of your cold emailing campaigns. By identifying and tracking KPIs, you'll be able to evaluate the effectiveness of your email campaigns and make data-driven decisions about how to improve them. Some common KPIs for email marketing include: Delivery rate: This metric measures the percentage of emails that were successfully delivered to subscribers' inboxes. Bounce rate: This metric measures the percentage of emails that were not delivered to subscribers' inboxes due to a variety of factors, such as invalid email addresses or full mailboxes. Open rate: This metric measures the percentage of emails that were opened by subscribers. Click-through rate: This metric measures the percentage of subscribers who clicked on a link within your email. Unsubscribe rate: This metric measures the percentage of subscribers who opted out of receiving future emails from your company.

By tracking these KPIs, you'll be able to identify trends and patterns in your cold emailing campaigns and make data-driven decisions about how to improve them.

Overall, preparing for an email deliverability audit requires careful planning and attention to detail. By setting clear goals and objectives, gathering the necessary data and tools, and identifying key performance indicators, you'll be well-equipped to conduct a thorough audit and improve your cold emailing campaigns.

Assessing Your Email Infrastructure

Email is a critical tool for businesses to communicate with their customers, partners, employees and leads. However, email deliverability can be a challenge, with many factors affecting whether your emails reach their intended recipients. In this section, we'll explore some of the key areas to assess when evaluating your email infrastructure.

Evaluating Your Email Service Provider (ESP)

Your ESP plays a crucial role in email deliverability. They are responsible for sending your emails and ensuring they are delivered to the right place. When evaluating your ESP, there are several factors to consider: Infrastructure: Your ESP's infrastructure should be reliable and scalable. They should have multiple data centers and redundancy built-in to ensure high availability. Processes: Your ESP should have clear processes for handling bounces, complaints, and unsubscribes. They should also have a process for handling deliverability issues, such as getting your IP address delisted from blacklists. Policies: Your ESP's policies should align with industry standards and best practices. For example, they should have a strict anti-spam policy and require opt-in for all email recipients.

Analyzing Your Domain and IP Reputation

Your domain and IP reputation have a direct impact on your email deliverability. If your reputation is poor, your emails may be automatically filtered into spam folders or blocked altogether. To analyze your reputation, you can use tools such as Sender Score and Google Postmaster Tools. These tools will give you a score based on various factors, such as your email volume, complaint rate, and bounce rate. If you find issues with your reputation, take steps to address them, such as requesting delisting from blacklists and improving authentication.

Reviewing Your Email Authentication Methods

Email authentication methods such as SPF, DKIM, and DMARC are essential for ensuring email deliverability. These methods verify that your emails are coming from a legitimate source and can help prevent spoofing and phishing attacks. When reviewing your authentication practices, ensure that they are set up correctly and that all necessary records are in place. You can use tools such as MX Toolbox to verify your authentication settings.

By evaluating your email infrastructure in these key areas, you can improve your email deliverability and ensure that your messages reach their intended recipients.

Analyzing Your Email Content and Design

Cold emailing is a powerful tool that can help you connect with your audience and promote your brand. However, to make the most of your email campaigns, you need to ensure that your emails are well-designed and optimized for maximum deliverability. Here are some tips to help you analyze your email content and design:

Ensuring Mobile-Friendly Design

Did you know that the majority of email opens happen on mobile devices? This makes mobile-friendly design essential for good email deliverability. To ensure that your emails are optimized for mobile devices, use responsive design and test them on different devices and email clients. You want your emails to look great on any screen size, whether it's a small smartphone or a large tablet.

Another important aspect of mobile-friendly design is making sure that your email content is easy to read and navigate on a mobile device. Use a clear and legible font, and make sure that your links and buttons are large enough to be easily clicked with a finger. You should also avoid using too many images, as they can slow down the loading time of your email and make it harder to read on a mobile device.

Evaluating Subject Lines and Preheaders

Your subject line and preheader are the first things that your subscribers will see when they receive your email. They are critical components of your email content that can affect email deliverability. To make sure that your subject lines and preheaders are effective, you need to make them compelling, relevant, and avoid spam triggers.

Compelling subject lines and preheaders can help increase your open rates and encourage your subscribers to engage with your content. Consider using personalization, humor, or urgency to make your emails stand out in your subscribers' inboxes. However, be careful not to use misleading or clickbait-style subject lines, as they can damage your brand reputation and lead to unsubscribes.

It's also important to avoid using spam trigger words in your subject lines and preheaders. These are words or phrases that are commonly associated with spam emails, such as "free", "urgent", or "act now". Using too many of these words can trigger spam filters and cause your emails to be marked as spam.

Assessing Email Body Content and Calls to Action

The content of your email is also essential for email deliverability. To optimize your email body content, you should include clear calls to action that encourage your subscribers to take action. Whether it's clicking a link, making a purchase, or filling out a form, your calls to action should be easy to find and understand.

Another important aspect of email body content is avoiding spam trigger words and phrases. In addition to the words mentioned earlier, other spam trigger words include "discount", "limited time", and "make money". Using too many of these words can make your email look like spam and harm your deliverability.

Finally, it's important to pay attention to your email text-to-image ratio. While images can be a great way to add visual interest to your emails, using too many images can make your email look like spam and cause it to be filtered out by spam filters. Aim to use a balance of text and images in your emails, and make sure that your images are optimized for fast loading times.

By following these tips, you can ensure that your email content and design are optimized for maximum deliverability and engagement. Happy emailing!

Examining Your Email List Management Practice

Managing your email list is a crucial aspect of any successful outreach campaign. It's not just about sending out emails to your subscribers, but also ensuring that your list is up-to-date and engaged. In this section, we'll take a closer look at some of the best practices for managing your email list.

Identifying Inactive Subscribers

One of the most important things you can do to improve your email list management practices is to identify inactive subscribers. These are subscribers who haven't engaged with your emails in a while, and they can have a negative impact on your email deliverability and reputation.

To identify inactive subscribers, you can look at metrics such as open rates, click-through rates, and overall engagement. If you notice that certain subscribers haven't opened or clicked on any of your emails in several months, it may be time to remove them from your list.

Removing inactive subscribers can actually improve your engagement rates, as it ensures that you're only sending emails to people who are interested in hearing from you. This can also help improve your email deliverability, as ISPs are more likely to view your emails as valuable if they're being sent to engaged subscribers.

Evaluating List Segmentation Strategies

List segmentation is another important aspect of email list management. By segmenting your list, you can send highly relevant content to specific groups of subscribers, which can improve engagement and overall campaign performance.

When evaluating your list segmentation strategies, it's important to ensure that they align with best practices. This means segmenting your list based on factors such as demographics, behavior, and interests. You should also ensure that you're not over-segmenting your list, as this can lead to smaller, less engaged segments.

Overall, list segmentation can help you improve email deliverability by targeting leads with highly relevant content. By sending the right message to the right people, you can increase engagement and build trusting relationships with your leads.

Contact segmentation is very important in your cold mailing campaigns. If you don't know how to go about it, you can read our guide: "Cold mailing: the complete guide to getting started."

Implementing Re-engagement Campaigns

If your email list contains inactive subscribers, implementing re-engagement campaigns can be a great way to try and win them back. These campaigns typically involve sending a series of emails to inactive subscribers, with the goal of encouraging them to take action.

When creating re-engagement campaigns, it's important to use compelling content and incentives. This could include exclusive offers, discounts, or other incentives that will encourage inactive subscribers to engage with your brand again.

It's also important to set clear expectations for what will happen if subscribers don't engage with your emails. This could include removing them from your list after a certain period of time, or sending them fewer emails in the future.

Overall, re-engagement campaigns can be a great way to improve your email list management practices. By encouraging inactive subscribers to take action, you can improve engagement rates and overall campaign performance.

For your cold mailing campaigns, you can consider starting a 2nd sequence +30 days after the first with a different message addressed to people who didn't interact with the first campaign.

Monitoring and Improving Your Sending Reputation

As a marketer, it is important to monitor and improve your sending reputation to ensure your emails are reaching your intended audience. Your sending reputation is determined by a variety of factors, including your email deliverability metrics, such as bounce rates, spam complaints, and open rates.

Tracking Email Deliverability Metrics

One way to continuously track your email deliverability metrics is to use tools such as Google Analytics and ESP reports to analyze your email performance. These tools can provide valuable insights into how your emails are being received by your audience.

For example, Google Analytics can track the number of clicks, opens, and conversions for each email campaign. ESP reports, on the other hand, can provide information on bounce rates, spam complaints, and unsubscribes.

Identifying and Addressing Issues

If you identify issues with your email deliverability, take swift action to address them. This may involve improving authentication, segmenting your list, or updating your email content.

Authentication is a critical factor in email deliverability. Make sure your emails are properly authenticated with SPF, DKIM, and DMARC to ensure they are not marked as spam by email providers.

Segmenting your email list can also improve deliverability by allowing you to send targeted messages to specific groups of subscribers. This can lead to higher engagement and lower unsubscribe rates.

Finally, updating your email content can also improve deliverability. Make sure your emails are relevant, engaging, and provide value to your subscribers. This can help reduce spam complaints and increase open rates.

Implementing Best Practices for Ongoing Improvement

To maintain good email deliverability, implement best practices for ongoing improvement. These may include regularly conducting email deliverability audits, staying informed on industry updates, and continuously optimizing your email marketing strategy.

Regularly conducting email deliverability audits can help you identify potential issues before they become major problems. This can include reviewing your email list for inactive or invalid email addresses, checking your email authentication settings, and reviewing your email content for relevance and engagement.

Staying informed on industry updates is also important for maintaining good email deliverability. Keep up-to-date with changes in email regulations, such as the RGPD for Europe and the CAN SPAM Act for the U.S., and stay informed on best practices for email marketing.

Finally, continuously optimizing your email marketing strategy can help improve your sending reputation over time. This can include testing different subject lines, email content, and sending frequencies to determine what works best for your audience.

Conclusion: Maintaining a Strong Sending Reputation Regularly Conducting Email Deliverability Audits

Conducting regular email deliverability audits is crucial to maintaining a strong sending reputation and improving the effectiveness of your email marketing campaigns.

Staying Informed on Industry Trends and Updates

Stay up-to-date on industry trends and updates to ensure your email marketing practices are aligned with best practices and industry standards.

Continuously Optimizing Your Email Marketing Strategy

Continuously optimize your email marketing strategy by implementing best practices, testing new approaches, and staying focused on your goals and objectives.

By following these best practices and conducting regular email deliverability audits, you can improve your email deliverability and maintain a strong sending reputation.

Ready to try Emelia?

You might also like

Blog

How many emails can you send before considered spam?

4/15/2024

Find out how to prevent your cold emailing efforts from ending up in spam. Learn how to optimize the deliverability of your emails and bypass spam filters for a successful campaign.

Read more
Blog

7 Findymail Alternatives

Invalid DateTime

7 alternatives to Findymail to simplify your e-mail management and boost your productivity.

Read more
Tips and training

What is SaaS sales? Complete Guide 2024

4/14/2024

In today's fast-paced digital landscape, SaaS (Software as a Service) sales has emerged as a key component of business growth and scalability. But what exactly is SaaS sales, and why is it so important in the world of technology?

Read more
Blog

5 PhantomBuster Alternatives

Invalid DateTime

Discover 5 alternatives to PhantomBuster to improve your e-mail prospecting productivity. Find better tools to optimize your lead generation strategy.

Read more
Blog

7 Evaboot Alternatives 2024

4/9/2024

Explore 7 alternatives to Evaboot to find the solution that best suits your needs. Detailed comparison to assist you in selecting the optimal option.

Read more
Tips and training

Email warmup: Everything you need to know

2/2/2024

Many people still do email marketing without knowing the principle of email address heating, also known as domain heating or IP heating.

Read more
Blog

Mailwarm: Pricing, Reviews & Alternatives

2/22/2024

What is Mailwarm? How much it cost and what are you best options to warm up our email account for a better price? Here are the answers

Read more
Blog

5 Lemwarm Alternatives to consider in 2024

2/17/2024

What is Lemwarm ? What are you best options to warm up our email account? Here are the anwsers

Read more
Blog

5 Great Methods to Do Reverse Email Lookup (for Free)

2/19/2024

Discover 5 effective and free methods for conducting reverse email lookups.

Read more
Tips and training

Cold Emailing: The Complete Guide to getting started

6/9/2023

In this guide, we tell you absolutely everything about creating and sending your first cold mailing campaign from A to Z.

Read more
Emelia tutorials

Deliverability Emailing: Ultimate Guide 2024

8/27/2023

Discover how to improve your deliverability to land in the primary inbox

Read more
Emelia tutorials

LinkedIn Sales Navigator Scraper

2/1/2024

Sales Navigator is the best data source for finding B2B prospects. Find out how to extract these contacts.

Read more
Tips and training

How to Promote Your Podcast Using Cold-Emailing?

5/12/2023

In this article, we will cover everything you need to know about cold-emailing and how to use it to promote your podcast.

Read more
Tips and training

How to get more customers through cold email?

5/4/2023

Read this guide to learn how you can increase your SaaS and get more customers through cold email?

Read more
Tips and training

How to Write an Effective Cold Email?

4/24/2023

Discover the best practices for writing an effective cold email. Optimize your cold outreach campaigns and generate more leads with our tips.

Read more
Blog

In-depth comparison of the top-notch email finders

1/15/2024

How to choose your email finder? What are the advantages and specific features of each one? And above all, how much they cost.

Read more
Tips and training

20 ways intro to start an email in 2024

5/24/2023

In this article, we'll explore 20 effective ways to start an email in 2023 that will help you make a lasting impression on your recipient.

Read more
Emelia tutorials

Launch my first cold-mailing campaign

6/4/2022

How to start cold-mailing with Emelia.io

Read more
Tips and training

22 funny ways to end a cold-email

7/6/2023

In today's digital world, email has become the primary mode of communication. Whether it's a regular email or a cold email, leaving a lasting impression is crucial.

Read more
Tips and training

How to Cold Email Someone for a Coffee Chat

5/3/2023

In this article, we'll provide a step-by-step guide on how to cold email someone for a coffee chat.

Read more
Tips and training

10+ Funny Cold Emails Template

5/16/2023

In this blogpost, we'll explore why humor is essential in cold emails, how to understand your audience's sense of humor, how to craft the perfect funny cold email, and provide you with 10+ templates to inspire your next emailing campaign.

Read more
Emelia tutorials

How to retrieve my Linkedin cookie

12/4/2023

Tutorial to retrieve your LinkedIn cookie and then scrape LinkedIn Sales Navigator via Emelia

Read more
Tips and training

How to Send the Best Outreach Emails for Backlinks

4/24/2023

There is a trick to writing outreach emails for backlinks, but once you start practicing it, you can move your website to the top of the search engine results pages. Learn more.

Read more
Tips and training

19 win back email subject lines

10/17/2023

In the world of email marketing, subject lines play a crucial role in capturing the attention of subscribers.

Read more
Tips and training

Cold Email Domain Variations

8/1/2023

In this ultimate guide, we'll explore everything you need to know about cold email domain variations and how they can significantly improve your email deliverability and sender reputation.

Read more
Tips and training

20+ Short Cold Email Templates to Crush Your Sales

7/27/2023

Need to improve your cold email game? Check out these 20+ proven email templates to help you crush your sales goals and close more deals.

Read more
Tips and training

50+ catchy email subject lines to increase your sales

5/24/2023

In this article, we will explore the importance of email subject lines in marketing, how they can affect open rates and conversions, and tips for crafting powerful subject lines that will help increase your sales.

Read more
Tips and training

How to Write the Best Cold Call Email: 12 Templates and Examples

7/27/2023

Cold email templates can help you create customizable messages by following a strategic approach to targeting prospects most likely to be interested in your solution

Read more
Emelia tutorials

Use of Spintext

3/2/2022

Discover the spin text and its advantages for your emailing

Read more
Tips and training

Email Outreach Tools: Purposes, Features, Prices (2023)

5/15/2023

Let’s take a look at the reigning email outreach tools in the markets that can help scale your outreach efforts and result in improved deliverability and response.

Read more
Tips and training

6 Effective Cold Calling Alternatives

7/24/2023

Are you tired of cold-calling hundreds of numbers to generate a few leads? Here are six effective lead generation methods you can use alternatively.

Read more
Tips and training

How to Start Your Own Lead Generation Business

7/26/2023

Want to venture into the lead generation industry? Follow Emelia’s step-by-step guide to starting a lead generation business in 2023

Read more
Tips and training

Cold Email Signature: How to Create the Perfect Signature for Sales

7/26/2023

A cold email signature has the power to generate higher awareness, engagement, clicks, and traffic. Find out how to create the perfect signature.

Read more
Emelia tutorials

How to track with its personalized domain

11/24/2021

Improve deliverability with tracking via your custom domain

Read more
Tips and training

Using the "unsubscribe" link

3/3/2022

To use the unsubscribe link correctly in cold mailing, it is vital to understand the regulatory context in which it operates.

Read more
Emelia tutorials

How many people per day ?

12/4/2022

Amount of email can play on your deliverability

Read more
Tips and training

29 Subject lines for cold email networking

7/6/2023

Are you tired of sending out cold emails only to have them ignored or deleted without a second glance?

Read more
Tips and training

What Is DMARC, DKIM and SPF?

7/5/2023

In this article, we will explore the technical configuration of your email accounts.

Read more
Tips and training

What is outbound sales?

6/20/2023

In this article, we'll explore the key components of an effective outbound sales funnel and how to build a successful outbound sales team.

Read more
Tips and training

10 Follow up email templates : How to write the perfect cold-email ?

6/15/2023

In this article, we’ll share some tips and tricks on how to write the perfect follow-up email, including 10 effective templates for different situations.

Read more
Tips and training

How to setup DKIM for Office 365 and why it is important ?

6/16/2023

In this article, we'll cover what DKIM is, why it's vital for email security, and a step-by-step guide on how to set up DKIM for Office 365.

Read more
Tips and training

What is drip campaign email?

6/13/2023

In this article, we will dive into drip campaign emails and discover how they can help you connect with your audience in a more personalized and engaging way.

Read more
Tips and training

How to use liquid syntax?

5/26/2023

By using liquid syntax in your emails, you can automate the personalization process, making it easier and faster to send targeted messages to your intended audience.

Read more
Tips and training

How to be #1 on Product Hunt?

5/19/2023

In this article, we will guide you through the steps to make your launch on Product Hunt a smashing success.

Read more
Tips and training

5 Tips on How to Check if an Email is Valid (2023)

5/19/2023

In this guide, we will learn five easy ways to check whether your email is valid without sending out a single email.

Read more
Tips and training

How to Publish a DMARC Record?

5/11/2023

In this comprehensive guide, we'll walk you through the step-by-step process of publishing a DMARC record on GoDaddy's platform.

Read more
Tips and training

The Benefits of Cold-Emailing

5/10/2023

In this comprehensive guide, we’ll explore the benefits of cold-emailing, how to craft an effective cold-email, and best practices to get the most out of this marketing strategy.

Read more
Tips and training

10 Cold Email Templates to Crush Your Sales

5/8/2023

Creating personalized email is one way you can improve your recipient’s interest and can ensure higher profitability for your organization. Let us take a look at some great cold email templates.

Read more
Tips and training

How Long Should a Cold Email Be?

5/8/2023

A million-dollar question that many email marketers ask themselves is: “how long should a cold email be?” In this guide, we will help you find the best length for your cold email.

Read more
Emelia tutorials

5 features to know on Emelia

11/22/2021

Be creative in your B2B cold-mailing

Read more
Emelia tutorials

Use the multi-sender (email rotating) functionality

12/2/2022

Scale your process and your reach

Read more
Tips and training

Few things to avoid in your campaigns

12/5/2022

Few mistakes can make you land in spam, some will just make you lose time.

Read more
Emelia tutorials

Avoid bounces

11/9/2022

What are bounces and how to avoid them with Emelia

Read more
Blog

The story behind Emelia

3/5/2022

Why did we create Emelia ?

Read more
Emelia tutorials

How to connect a G-Suite / Google workspace account

11/8/2022

Connect your Workspace address in 3 minutes

Read more
Made with ❤ for Growth Marketers by Growth Marketers