Many people still do email marketing without knowing the principle of email address warmup, also known as domain warmup or IP warmup, since everything is linked together.
We're going to break it all down, trying not to get too technical.
The deliverability of your campaigns is due to a number of parameters, heating being one of them. For more information on the overall subject of deliverability, I invite you to read this article: Deliverability: A complete guide.
What is email warmup?
Email warmup is the process of creating interactions between your mailbox and other mailboxes, outgoing emails and incoming emails, so that your mailbox, your domain and a fortiori your IP are considered a legitimate mailbox with "normal" activity and not a mailbox used solely to send prospecting emails.
Email address warming is especially important when you're creating a new email address on a new domain. If you're using your basic email address, which is long-standing and already full of interactions, then it's already considered warm.
Nevertheless, I'd like to remind you that it's always a good idea to use another domain and another mailbox for your prospecting, so as not to take any risks on your main domain. The only exception to this is if you're really prospecting on a very small scale, 15-30 e-mails a day.
Email warmup software is a service that automates the warmup process by creating email exchanges with other mailboxes in your network.
How long does it take to warm up your mailbox?
If your e-mail address is new, it's advisable to warm it up at least 2-3 weeks before you start sending. We know that this can seem like a long time, and that we often feel like starting to send immediately, so we advise against it, but if you really must, send 5-10 emails a day, and if your open rate is above 60-70%, then all the better, because you'll be able to increase your sendings as you go along.
Once again, deliverability is a complex and sometimes abstract set of parameters, but the aim is always to give yourself every chance of achieving and maintaining good deliverability. Some people start without waiting and yet they still have good deliverability. Yes, it's possible, but it's taking a risk.
"Should we keep on warming up even after the two-three weeks? "
This was a question that came up a lot on Emelia's customer support, since before you needed separate software to warm up your mailbox, so this had an additional cost. Now, Emelia has its own warmup and it's available free of charge, so there's no reason not to take advantage of it and keep on warming up.
The fact is, you're using your email for prospecting, so you're bound to have more outgoing than incoming mail, and warming up helps compensate for this.
By the way, here's a little tip with a double benefit: when a prospect responds negatively to you -> REPLY ANYWAY! Firstly, because it's good business practice, and secondly, because it creates extra warmth for you.
Warm up your email with Emelia: what you need to know
On the whole, you can't get much simpler than the Emelia driver, although some email warmups will give you access to advanced settings that can be confusing for non-experts and potentially create problems.
With Emelia, a single button to activate the warmup
Hide warmup emails in your inbox
When you launch the email driver, you'll start to receive emails like these. published
These emails are then automatically opened and classified in a sub-folder, but not by the second. If these messages bother you, you can automatically autoclassify them in your mail client using your own key. This key will be displayed in Emelia when you activate the warmup, and is the same for all the mailboxes in your Emelia account.
Otherwise, it's very easy to find it. As you can see on the screenshot above, the mail ends with two keys. One is yours, and the other is that of the counterpart with whom you're warming up. Simply compare two warming-up e-mails to find out which part is yours. published
If you have any further questions, please do not hesitate to contact customer support on the platform!