Tips and training

How to increase your SaaS and get more customers through cold email?

As a SaaS company, you know that acquiring new customers is crucial for your business growth. Cold email outreach can be an effective way to connect with potential customers and increase your customer base. However, the key to a successful cold email campaign is to approach it strategically and provide value to the recipient.

Benefits of Cold Emailing for SaaS

Cold emails are used in order to contact businesses that don't know your company's products. They may be required to use your products and services, but they might be unaware you already have solutions to the problem in hand. Cold Email allows the recipient of an incoming email address to better understand the company's services and products and services.

Although you don't obtain their business, you can still increase awareness and help marketing for your products on a larger scale. Cold Email Marketing has a huge impact on your SaaS organization.

Let's look at some of the benefits of cold email marketing:

Efficiently Reach a Targeted Audience

Cold emailing allows SaaS companies to reach a highly targeted audience of potential customers. By carefully selecting recipients based on factors such as industry, job title, or company size, you can ensure that your message is reaching the people who are most likely to be interested in your offering.

This saves time and resources compared to more traditional forms of advertising or outreach, where you may be casting a wider net and reaching a less relevant audience.

Generate New Leads and Sales

One of the most significant benefits of cold emailing for SaaS is the potential to generate new leads and sales. By crafting a compelling message and providing value to the recipient, you can pique their interest in your offering and encourage them to learn more or even make a purchase.

Cold mailing is even more effective for SaaS companies that have found their product market-fit.

Build Relationships and Trust

Cold emailing can also help SaaS companies build relationships and establish trust with potential customers. By personalizing your message and offering value without immediately asking for a sale, you can show the recipient that you are genuinely interested in helping them solve a problem or achieve a goal.

Over time, this can lead to increased brand awareness, positive word-of-mouth, and a higher likelihood of converting those leads into customers.

Test and Optimize Messaging

Cold emailing also allows SaaS companies to test and optimize their messaging in a relatively low-risk environment. By sending a series of emails with different subject lines, messaging, or calls to action, you can see which elements are resonating with your target audience and adjust your approach accordingly.

This can help you refine your messaging and improve the overall effectiveness of your email outreach efforts.

Cost-Effective Marketing Strategy

Finally, cold emailing can be a highly cost-effective marketing strategy for SaaS companies. Compared to other forms of advertising or outreach, such as paid search or social media advertising, cold emailing typically requires less upfront investment and can yield a higher ROI.

While there may be some initial costs associated with list building, email software, or copywriting, the potential returns can be significant and ongoing.

If you're looking to grow your SaaS business, consider incorporating cold emailing into your overall marketing strategy.

Finding Leads for Your SaaS Cold Email Marketing

When your SaaS product is ready to sell, your responsibility is to find the customers. How do I identify reputable companies with good prospects to subscribe to? Firstly you should determine what the customers want. Can you list the benefits of using our services?

Gain a Thorough Understanding of Your Prospects

Before developing a cold email strategy, everyone should learn about the prospects. If you've already built the list, you can use it to create the ideal client persona. Remember, the need for basic information isn't enough if you want to recognize the need for a prospect.

Consult your customers data warehouse to get an overview of response times. Analyze which emails get the greatest response rate based on these data. By talking to your customers to get their feedback, you will be able to clearly identify the motivations and key points that define the prospects you need to reach.

Find the Correct Recipients (Decision Makers)

Once the ideal client profile was built, the next step was to choose the appropriate recipients. Creating verified email lists helps with securing a higher number of emails and preventing spam. To build your lead lists, you can use LinkedIn Sales Navigator. To extract data from your lists into a CSV file, you can use Evaboot or Phantombuster. Finally, to enrich your lead files, you can use Dropcontact for example.

In our cold mailing tool Emelia, at the moment of importing your contacts, the tool makes a last check if the email is valid thanks to all our customers' mailings.

Cold Email Marketing Strategies for Customer Acquisition

Email can be 40 times more productive than social media in acquiring clients and providing high returns. Open rates of clicks are different for different sectors, but generally, targeted marketing emails are well received. For growing SaaS businesses, cold email responses are crucial metrics for conversion goals.

According to MailChimp and ConstantContact, email response rates are between 14% and 23%. Generally, a template needs to have some work to reach a target audience and get them to do something.

Personalize Email Content and Highlight Your Value Proposition

Customized information works. 70% of companies fail to create personalized email messages, which may be the cause of a poor open-to-click rate.

You know that the adage "data king" is true especially when we're talking about personalization. When people receive personalized emails they are more likely to engage with the content. It shows they know they do homework and are interested in their problem.

Writing Opening Lines and Adding Personalization

Cold email should have personalization. You can make sure that every prospect is given an open and unique message.

If a person received a genuine personal email, they would immediately be able to see that they did research and did not add you to bulk email lists.

What's important is to mention what you share with someone on social media. Give them an update about their recent announcements. Regardless, the initial lines should show you have actively researched him/it. Email could not be better.

Automate Your Process with Cold Email Outreach Tools

Manual sending of email messages can be expensive. Automatic cold outreach campaigns are a good solution that saves you time & money. There are various campaign automation applications available for email scheduling.

As an evolving SaaS organization, you'll need to invest in your time and resources. An increasing organization must do so much within the least amount of time whilst keeping a budget. Cold emailing can be tedious, and it is the same reason cold outreach software exists that helps reduce the time spent on mailing.

With Emelia, we have imagined the perfect cold mailing tool for SaaS companies with a very affordable price. You can try it for free right now.

Step-by-Step Guide to Increase Your SaaS Customers

Look at these seven steps to help you increase your SaaS and get more customers through cold email outreach.

Step 1: Define Your Target Audience

The first step in any successful cold email campaign is to define your target audience. Who are your ideal customers? What are their pain points and needs? What are their demographics and psychographics?

By answering these questions, you can create a clear picture of your target audience and tailor your messaging and approach to their specific needs and preferences. This will help you increase the relevance and effectiveness of your cold emails and improve your chances of converting recipients into customers.

Step 2: Craft an Attention-Grabbing Subject Line

The first thing that the recipient will see in your email is your subject line, so it's essential to make it attention-grabbing and compelling. A strong subject line can increase your email open rates and encourage recipients to read your message.

To craft an effective subject line, keep it concise, clear, and personalized. Use language that resonates with your target audience and highlights the benefits or value that your SaaS can offer them.

Avoid using clickbait or spammy language, as this can hurt your credibility and decrease the likelihood of a response.

Step 3: Personalize Your Message

Personalization is key to building rapport and trust with the recipient and increasing the likelihood of a response. Make sure to address the recipient by name and reference their company or industry in your message.

Show that you have done your research and understand their needs and pain points. Use language that resonates with them and highlights the benefits or value that your SaaS can offer them.

Avoid using generic or salesy language, as this can turn off the recipient and lower the response rate to your emails.

Step 4: Provide Value

To increase your chances of converting a recipient into a customer, your cold email should provide value to them. This can be in the form of information, insights, or advice that addresses their pain points and helps them solve a problem.

Avoid focusing solely on your SaaS and its features or benefits. Instead, focus on how your SaaS can help the recipient achieve their goals and improve their business or personal life.

Step 5: Include a Clear Call-to-Action

To increase your chances of converting a recipient into a customer, your cold email should include a clear and compelling call-to-action (CTA). The CTA should be specific, actionable, and relevant to the recipient's needs.

For example, instead of a generic CTA like "Learn More" or "Sign Up Today," try a more personalized and actionable CTA like "Schedule a Demo to See How Our CRM Solution Can Boost Your Sales by 50%."

Make sure that your CTA stands out visually, either by using a bold font, color, or button. You can also offer incentives, such as a free trial or a special discount, to encourage recipients to take action.

Step 6: Follow Up Strategically

The success of a cold email campaign often depends on how you follow up with the recipients who do not respond to your initial message. However, following up too soon or too frequently can backfire and annoy the recipient, while waiting too long can result in missed opportunities.

To follow up strategically, set a schedule and cadence for your follow-up emails. For example, you could send a follow-up email one week after the initial message and then another one two weeks later. Make sure to vary the content and tone of your follow-up emails, so they do not appear repetitive or spammy.

In your follow-up emails, try to provide additional value to the recipient. You could offer a new piece of information or a helpful resource related to their needs or pain points. Alternatively, you could ask for their feedback or opinion on a relevant topic.

Make sure to personalize your follow-up emails as well, referring to the recipient's previous interactions with your SaaS or their specific needs and pain points. This will help you build rapport and credibility with the recipient and increase the likelihood of a response.

Step 7: Measure and Optimize Your Campaign

To ensure the success of your cold email campaign, you need to measure and optimize your results continually. Use a tracking and analytics tool to monitor your email open rates, click-through rates, and conversion rates. This will help you identify which elements of your campaign are working well and which ones need improvement.

Based on your data, optimize your subject lines, messaging, and CTAs to improve your results. For example, if you notice that your open rates are low, try testing different subject lines to see which ones resonate best with your target audience. Similarly, if your conversion rates are low, try refining your messaging or offering additional value to the recipient.

How to Write a Cold Email

Cold emailing can be an effective way to reach potential customers and grow your business. However, crafting a compelling cold email can be challenging. To help you get started, we've put together a step-by-step guide for writing a cold email, along with some cold email templates you can use as a starting point.

Cold Email Templates

Here are a few cold email templates you can use as a starting point for your own campaigns:

Template 1: Introduction

Hi [Name], I came across your company while researching [specific industry or pain point], and I was impressed by [specific aspect of their business or product/service]. I wanted to reach out and introduce myself, as I think our companies could potentially work well together.

At [Your Company], we specialize in [specific solution or benefit], and we've helped [specific client or industry] achieve [specific outcome or metric]. I'd love to chat more about how we might be able to help your company achieve similar results.

Would you be available for a quick call next week? I'm available [specific times/dates], but I'm also happy to work around your schedule.

Best, [Your Name]

Template 2: Providing Value

Hi [Name], I noticed that you recently [specific action or achievement], and I wanted to congratulate you on [specific aspect you admire or appreciate]. I know that [specific pain point or challenge] can be tough to navigate, but I wanted to offer some resources that might be helpful.

At [Your Company], we specialize in [specific solution or benefit], and we've worked with clients like [specific industry or company] to achieve [specific outcome or goal]. I believe that our [specific feature or service] could potentially help you address [specific pain point or challenge].

If you're interested, I would love to schedule a call to discuss your current situation and how we might be able to assist. Let me know if that works for you, and we can arrange a time that suits your schedule.

Thank you for your time, and I look forward to hearing back from you. Best regards, [Your Name]

Template 3: Personalized Introduction

Hi [Name], I came across your profile on [specific platform or website], and I was impressed by your [specific skill or achievement]. As someone who is also passionate about [specific interest or industry], I thought it would be great to connect and learn more about your experiences.

At [Your Company], we specialize in [specific solution or benefit], and we've helped clients like [specific industry or company] achieve [specific outcome or goal]. I would love to discuss how we might be able to assist you and your team with [specific pain point or challenge].

If you're interested, let's schedule a quick call or meeting to introduce ourselves and discuss your current situation. Please let me know if that works for you.

Best regards, [Your Name]

Template 4: Case Study or Success Story

Hi [Name], I hope this email finds you well. I wanted to share a recent success story from one of our clients, [specific industry or company], who was facing a similar challenge to yours. [Insert brief summary of the challenge and how your solution helped them overcome it]. As a result of implementing our solution, they were able to achieve [specific outcome or goal], and they saw [specific metrics or results] within [specific timeframe].

I believe that our solution could potentially help your team achieve similar results, and I would love to discuss how we can assist you further. Would you be interested in scheduling a quick call to learn more about your current situation and see if there's a fit?

Thank you for your time, and I look forward to hearing back from you. Best regards, [Your Name]

Cold email outreach can be a powerful tool for increasing your SaaS and acquiring new customers. By following these seven steps, you can create a strategic and effective cold email campaign that resonates with your target audience and drives results.

Remember to define your target audience, craft an attention-grabbing subject line, personalize your message, provide value, include a clear call-to-action, follow up strategically, and measure and optimize your results continually.

With the right approach and mindset, cold email outreach can be a valuable tool for growing your SaaS and reaching new heights of success. So why not give it a try today?

If you're looking for a SaaS platform to streamline your email outreach efforts, look no further than Emelia. The platform offers powerful features, including advanced customization options, automated follow-ups, and analytics tracking, to help you create effective cold email campaigns and convert more leads into customers. Visit to learn more and start your free trial today.

Ready to try Emelia?

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