Lemlist vs. Waalaxy: Which LinkedIn Automation Tool Is Right for You?

Lemlist and Waalaxy are both well-known as best LinkedIn automation tools used by numerous companies for B2B outreach. However, navigating through their extensive key features can be challenging for sales and marketing teams. While they share similarities in automating repetitive tasks like sending connection requests and managing prospecting campaigns, each offers distinct characteristics that could significantly impact your LinkedIn outreach efforts.

In recent years, automation tools have become a crucial lever for businesses aiming to scale their lead generation and B2B outreach. This has led to the rise of many LinkedIn automation software options promising time savings and business growth. With the right LinkedIn automation tool, B2B outreach can become effortless, enabling sales teams to secure valuable deals swiftly by streamlining LinkedIn campaigns, follow-ups, and personalized messages.

However, a notable drawback of Lemlist and Waalaxy is their high cost, which can deter some sales and marketing teams looking for cost-effective best LinkedIn automation tools. This article will help you decide between Lemlist and Waalaxy by comparing their key features, CRM integration, and value for your sales process. Plus, at the end, we’ll introduce a top alternative to Lemlist and Waalaxy: Emelia, which offers a free trial, competitive pricing, and robust LinkedIn lead generation capabilities to enhance your outreach efforts.

Lemlist is a B2B outreach management tool that has made a name for itself in both France and the United States. However, it has a significant downside: hidden costs.

If you want other alternatives to Lemlist, click here!

A Comprehensive Solution, But At What Price ?

Lemlist, created in 2017 by Guillaume Moubeche and his partners, quickly established itself as a reference in cold emailing. On paper, the tool appears to offer a comprehensive solution for managing your emails and LinkedIn automation, allowing you to personalize messages, send connection requests and track follow-ups. But upon closer inspection, you'll find that as soon as you need to scale, you'll have to pay extra for minimal additional features. Most of the interesting features aren't even available in Lemlist's free version, like multichannel prospecting campaigns.

Personalization and Engagement : Truly Innovative ?

Lemlist heavily promotes its dynamic image insertion feature in emails, designed to capture prospects' attention and boost responses. However, in practice, this can easily backfire by overloading your message and losing the initial contact’s purpose. The "personalization" Lemlist sells is, firstly, expensive, and secondly, if poorly executed or overused, harmful to your outreach efforts. The use of personalization variables has become a standard in the industry, not really an innovation from Lemlist.

So, does Lemlist genuinely offer something innovative (still at a high cost), or is it just riding on existing features, marketing them heavily to dazzle its users?

Advanced Features, But At What Cost ?

Lemlist offers features aimed at agencies and cross-channel integrations, which can seem appealing for trying to reach prospects where they’re active. However, managing multi-channel outreach with Lemlist quickly becomes complicated if you haven’t planned your strategy thoroughly. You need to take time before launching with Lemlist to outline the actions you want to automate; otherwise, you might get lost in the dashboard. The options can quickly seem complex or even unnecessary for users who simply want to launch effective cold email campaigns quickly. And, of course, all this comes at a cost, which becomes steep if you add multiple services or users.

Opinions on Lemlist are divided. Some users are satisfied and have the budget to be so, while others have spent a lot of money without seeing concrete results. Generally, users report that the customer support is friendly but doesn’t offer concrete solutions to unblock their situations.

When discussing pricing, Lemlist highlights its free version (which doesn’t provide access to all features, meaning you can’t fully test them before committing). However, the other available subscriptions are expensive, especially when compared to the best alternative to Lemlist, Emelia.

With Lemlist :

• Lemlist’s pricing doesn’t consider the real needs of effective B2B outreach, offering fixed packaged subscriptions where you pay for features you don’t need.

• For example, you end up with too many unnecessary email accounts and the option to connect only one LinkedIn account for $99 per month.

• It’s impossible to customize your plan based on your actual needs.

With Emelia :

✅ Create your own custom subscription—if you want to connect one or more LinkedIn accounts, you can! ✅ Don’t pay for basic features as add-ons; it shouldn’t be allowed (lol). ✅ If you no longer need Emelia (due to seasonality in your business, or otherwise), you can cancel your subscription at any time. Emelia is commitment-free, and even if you cancel your subscription, you still have access to your dashboard and data.

Waalaxy, formerly known as Prospectin, is primarily known for its LinkedIn outreach features. This software allows lead generation automation by sending invitations on LinkedIn, saving time for sales teams who can focus on other tasks while optimizing their outreach efforts.

LinkedIn Outreach

To boost your activity and improve conversion rates, LinkedIn automation is a must. However, like many of Waalaxy’s tools, this can quickly become costly. If you’re looking for more information and want to explore possibly better-suited solutions, read on.

Waalaxy Scraping Extension

Like other outreach tools (including Emelia), Waalaxy offers a Google Chrome extension that allows you to scrape LinkedIn Sales Navigator advanced search results, a vital feature for those wanting to deepen their outreach.

Cold Emailing with Waalaxy

Waalaxy enables cold emailing campaigns directly from its platform. Cold emailing involves sending unsolicited emails to contacts sourced from the web or purchased databases to reach new potential prospects. However, this technique requires some skill to avoid contacting uninterested parties.

Regarding the cold emailing feature, nothing revolutionary. The tool offers a fairly basic email editor with customization options via variables and emojis. A bit disappointing given the price, especially when expecting more advanced tools.

Waalaxy Email Finder

After importing your contacts or scraping data, Waalaxy offers a feature similar to an "email finder": the AI Prospect Finder. This tool helps you find prospects similar to those already in your lists. However, it proves less useful for cold emailing since it doesn’t provide emails. Moreover, the tool lacks fluidity and can become frustrating to use, especially when other solutions allow you to launch a campaign in just a few minutes.

Multi-Channel Campaign Management

An interesting aspect of Waalaxy is its multi-channel campaign management. The tool offers various pre-designed conversion funnels, accessible as soon as you create your campaign. However, Waalaxy’s attempt to simplify the process can make the user experience a bit confusing, especially with the large number of available templates.

The main criticisms of Waalaxy include :

• High pricing : Subscriptions are expensive, and many features are offered as add-ons

• Platform complexity : The interface can seem cluttered, making it sometimes difficult to use.

• Subpar customer service : Many users have encountered bugs, and customer support isn’t always up to par.

• Frequent bugs : Scraping issues and recurrent crashes can make the user experience frustrating.

If you thought Waalaxy might be cheaper than Lemlist, think again. Waalaxy offers several subscriptions, including the Advanced plan at €112 per month and the Business plan at €160 per month. A free trial is also available for those who want to test the features before committing. However, be aware that some services, like email finder credits and Inbox access, are additional, further increasing the cost.

Emelia is the ultimate all‑in‑one multichannel outreach solution, combining powerful email and LinkedIn automation into a single, intuitive platform. Whether you’re running LinkedIn automation campaigns, launching personalized email campaigns, or orchestrating multichannel campaigns, Emelia streamlines every step of your lead generation process—from finding email addresses and scraping LinkedIn Sales Navigator to sending connection requests, automated messaging, and advanced analytics.

A Complete Multichannel Outreach Solution

Emelia isn’t just another automation tool; it’s your all‑in‑one multichannel outreach solution for email and LinkedIn automation. Whether you’re targeting prospects via personalized messages, sending connection requests, or running full LinkedIn automation campaigns, Emelia streamlines the process with features that matter—like personalized campaigns, powerful CRM integration, and advanced analytics for your prospecting campaigns. The team behind it? A group of growth hackers who live and breathe lead generation, sales automation, and multichannel campaigns. They’re relentless about evolving the platform—tweaking it based on user feedback to ensure it’s always among the best LinkedIn automation tools and priced to deliver unbeatable value.

Built by People Who Get It

Here’s the kicker: the Emelia team isn’t just a bunch of developers—they’re former salespeople, marketers, and growth hackers who’ve used every dedicated tool, chrome extension, and LinkedIn Sales Navigator–powered outreach solution for their own clients. They know the frustration of overpriced software packed with useless bells and whistles. That’s why they designed Emelia to cut the fluff and focus on what drives business growth—automating repetitive tasks, combining LinkedIn and email into multichannel prospecting campaigns, and delivering highly personalized email campaigns that boost replies. Whether you need to enrich your contact database, run A/B testing, or integrate seamlessly with your favorite customer relationship management platform, Emelia gives you reliable, no‑nonsense tools that deliver.

Affordable Power You Can Trust

Why overpay for features you’ll never use? Emelia ditches the “nice-to-haves” and doubles down on the essentials. It’s affordable, effective, and backed by a team that’s been in your shoes—whether you’re a sales professional, marketing director, entrepreneur, or freelancer. With Emelia, it’s more than a tool; it’s a partnership built on trust.

Ready to level up your lead generation game? Give Emelia a spin today and see why it’s the go-to choice for outreach pros.

Ease of Use

• Waalaxy : Waalaxy is more complicated to use due to its numerous LinkedIn automation features. These features can be cumbersome for some users.

• Lemlist : Lemlist has a relatively simple interface for email and LinkedIn campaigns but is a bit more complex regarding multi-channel settings.

• Emelia : Emelia is the simplest of the three, with a clean platform offering email and LinkedIn outreach features. Users can manage email outreach campaigns without being overwhelmed by LinkedIn-specific features, perfect for those seeking a straightforward approach. The interface is intuitive, even for beginners.

Emelia offers unbeatable and transparent pricing, allowing you to customize your subscription to fit your needs. With Emelia, test all the solution’s features with the free plan.

This isn’t the case :

• with Lemlist, where only the basic features are available in the free version. Waalaxy and Lemlist also have higher starting prices than Emelia, with the additional drawback of paying for features you might not need.

• Emelia offers far superior value for the price. This is due to its ease of use, competitive pricing, and comprehensive support that’s more accessible than Lemlist’s and Waalaxy’s.

Customer Support

Waalaxy’s customer support is often criticized for being difficult to reach. Lemlist’s support is a bit more accessible, but users have reported unhelpful responses.

Emelia, on the other hand, is renowned for its responsive, knowledgeable support team, always available to help you optimize your campaigns. As a result, you’ll feel like you’re genuinely working with a growth partner.

✅ Want to kick off your B2B prospecting with the best lead generation tool and automation tools—at an unbeatable price? We’ve bundled everything you need for multichannel campaigns, email and LinkedIn automation, and CRM integration into one ultra‑accessible package. Compare us to Lemlist vs Waalaxy or any other LinkedIn automation tool, and you’ll see Emelia delivers more—without breaking the bank! 🥇

✅ Free trial, no commitment, ultra‑transparent pricing: test every single feature, from personalized messages and connection requests to automated campaigns and advanced analytics, with our 7‑day free trial. Pause or cancel anytime—no catch—and keep full access to your contact database and campaign history.

✅ Best value for money on the market: our email finder boasts one of the lowest bounce rates (<1%), while our Sales Navigator scraper and multiple LinkedIn accounts support ensure you never miss a lead. Whether you’re automating repetitive tasks, running A/B testing, or orchestrating complex prospecting campaigns, Emelia gives you powerful, reliable tools—without paying for features you’ll never use.

Struggling to choose between Lemlist and Waalaxy? While both are solid LinkedIn automation tools, your decision hinges on your unique needs and budget. But if you’re searching for a powerful alternative to Lemlist and Waalaxy, Emelia rises above the rest. Tailored for sales and marketing teams, Emelia combines an intuitive interface, transparent pricing, and a dedicated customer support team to make B2B prospecting a breeze—whether you’re running LinkedIn campaigns or automating connection requests.

Why wrestle with complicated tools or surprise costs? Emelia delivers simplicity, efficiency, and flexibility with a user-friendly design and seamless CRM integration. Its advanced features—like personalized messages and multichannel campaigns—empower you to reach your target audience faster, while the free trial lets you test its capabilities risk-free.

Ready to transform your lead generation process? Try Emelia today and discover why it’s the best LinkedIn automation tool for businesses that demand results without the hassle.