Lemlist and Waalaxy are both well-known B2B outreach tools used by numerous companies. However, navigating through their extensive features can be challenging. While they share similarities, each has distinct characteristics that could significantly impact your B2B outreach efforts.

In recent years, automation has become a crucial lever for businesses looking to scale their B2B outreach, leading to the emergence of many tools promising maximum time savings and business growth. With the right automation tool, B2B outreach can indeed become effortless, enabling you to secure valuable deals swiftly.

However, a commonality between Lemlist and Waalaxy is their high cost. This article aims to help you decide between Lemlist and Waalaxy by comparing both tools. Plus, at the end of the article, we’ll introduce the best alternative to Lemlist and Waalaxy: Emelia.

Lemlist is a B2B outreach management tool that has made a name for itself in both France and the United States. However, it has a significant downside: hidden costs.

A Comprehensive Solution, But At What Price ?

Lemlist, created in 2017 by Guillaume Moubeche and his partners, quickly established itself as a reference in cold emailing. On paper, the tool appears to offer a comprehensive solution for managing your emails and LinkedIn outreach, allowing you to personalize messages and track follow-ups. But upon closer inspection, you'll find that as soon as you need to scale, you'll have to pay extra for minimal additional features. Most of the interesting features aren’t even available in Lemlist's free version.

Personalization and Engagement : Truly Innovative ?

Lemlist heavily promotes its dynamic image insertion feature in emails, designed to capture prospects' attention and boost responses. However, in practice, this can easily backfire by overloading your message and losing the initial contact’s purpose. The "personalization" Lemlist sells is, firstly, expensive, and secondly, if poorly executed or overused, harmful to your outreach efforts. The use of personalization variables has become a standard in the industry, not really an innovation from Lemlist.

So, does Lemlist genuinely offer something innovative (still at a high cost), or is it just riding on existing features, marketing them heavily to dazzle its users?

Advanced Features, But At What Cost ?

Lemlist offers features aimed at agencies and cross-channel integrations, which can seem appealing for trying to reach prospects where they’re active. However, managing multi-channel outreach with Lemlist quickly becomes complicated if you haven’t planned your strategy thoroughly. You need to take time before launching with Lemlist to outline the actions you want to automate; otherwise, you might get lost in the dashboard. The options can quickly seem complex or even unnecessary for users who simply want to launch effective cold email campaigns quickly. And, of course, all this comes at a cost, which becomes steep if you add multiple services or users.

Opinions on Lemlist are divided. Some users are satisfied and have the budget to be so, while others have spent a lot of money without seeing concrete results. Generally, users report that the customer support is friendly but doesn’t offer concrete solutions to unblock their situations.

When discussing pricing, Lemlist highlights its free version (which doesn’t provide access to all features, meaning you can’t fully test them before committing). However, the other available subscriptions are expensive, especially when compared to the best alternative to Lemlist, Emelia.

With Lemlist :

• Lemlist’s pricing doesn’t consider the real needs of effective B2B outreach, offering fixed packaged subscriptions where you pay for features you don’t need.

• For example, you end up with too many unnecessary email accounts and the option to connect only one LinkedIn account for $99 per month.

• It’s impossible to customize your plan based on your actual needs.

With Emelia :

✅ Create your own custom subscription—if you want to connect one or more LinkedIn accounts, you can! ✅ Don’t pay for basic features as add-ons; it shouldn’t be allowed (lol). ✅ If you no longer need Emelia (due to seasonality in your business, or otherwise), you can cancel your subscription at any time. Emelia is commitment-free, and even if you cancel your subscription, you still have access to your dashboard and data.

Waalaxy, formerly known as Prospectin, is primarily known for its LinkedIn outreach features. This software allows lead generation automation by sending invitations on LinkedIn, saving time for sales teams who can focus on other tasks while optimizing their outreach efforts.

LinkedIn Outreach

To boost your activity and improve conversion rates, LinkedIn automation is a must. However, like many of Waalaxy’s tools, this can quickly become costly. If you’re looking for more information and want to explore possibly better-suited solutions, read on.

Waalaxy Scraping Extension

Like other outreach tools (including Emelia), Waalaxy offers a Google Chrome extension that allows you to scrape LinkedIn Sales Navigator advanced search results, a vital feature for those wanting to deepen their outreach.

Cold Emailing with Waalaxy

Waalaxy enables cold emailing campaigns directly from its platform. Cold emailing involves sending unsolicited emails to contacts sourced from the web or purchased databases to reach new potential prospects. However, this technique requires some skill to avoid contacting uninterested parties.

Regarding the cold emailing feature, nothing revolutionary. The tool offers a fairly basic email editor with customization options via variables and emojis. A bit disappointing given the price, especially when expecting more advanced tools.

Waalaxy Email Finder

After importing your contacts or scraping data, Waalaxy offers a feature similar to an "email finder": the AI Prospect Finder. This tool helps you find prospects similar to those already in your lists. However, it proves less useful for cold emailing since it doesn’t provide emails. Moreover, the tool lacks fluidity and can become frustrating to use, especially when other solutions allow you to launch a campaign in just a few minutes.

Multi-Channel Campaign Management

An interesting aspect of Waalaxy is its multi-channel campaign management. The tool offers various pre-designed conversion funnels, accessible as soon as you create your campaign. However, Waalaxy’s attempt to simplify the process can make the user experience a bit confusing, especially with the large number of available templates.

The main criticisms of Waalaxy include :

• High pricing : Subscriptions are expensive, and many features are offered as add-ons

• Platform complexity : The interface can seem cluttered, making it sometimes difficult to use.

• Subpar customer service : Many users have encountered bugs, and customer support isn’t always up to par.

• Frequent bugs : Scraping issues and recurrent crashes can make the user experience frustrating.

If you thought Waalaxy might be cheaper than Lemlist, think again. Waalaxy offers several subscriptions, including the Advanced plan at €112 per month and the Business plan at €160 per month. A free trial is also available for those who want to test the features before committing. However, be aware that some services, like email finder credits and Inbox access, are additional, further increasing the cost.

Emelia combines the best of Lemlist and Waalaxy. With its new version launching in fall 2024, this robust email and LinkedIn outreach tool enables ultra-qualified lead generation. With a simple interface and strong CRM integrations, Emelia aims to make B2B prospecting automation as easy and accessible as possible.

Emelia is a complete solution for multichannel outreach. The Emelia team constantly works to evolve the platform, always based on user feedback. Every customer suggestion is taken into account to offer the best outreach solution at the best price.

You may not know it, but the Emelia team is made up of growth hackers who used B2B outreach tools for their own clients. The team got tired of paying for tools that were too expensive to meet their clients’ basic needs for growing their businesses.

The tools had many features that were just "nice to have" and didn’t really serve any purpose except to look good.

And that’s why you can use Emelia with confidence, as the team has been in your shoes as salespeople, growth hackers, marketing directors, entrepreneurs, freelancers, etc. In short, between Emelia and its users, it’s a relationship built on trust.

Ease of Use

• Waalaxy : Waalaxy is more complicated to use due to its numerous LinkedIn automation features. These features can be cumbersome for some users.

• Lemlist : Lemlist has a relatively simple interface for email and LinkedIn campaigns but is a bit more complex regarding multi-channel settings.

• Emelia : Emelia is the simplest of the three, with a clean platform offering email and LinkedIn outreach features. Users can manage email outreach campaigns without being overwhelmed by LinkedIn-specific features, perfect for those seeking a straightforward approach. The interface is intuitive, even for beginners.

Emelia offers unbeatable and transparent pricing, allowing you to customize your subscription to fit your needs. With Emelia, test all the solution’s features with the free plan.

This isn’t the case :

• with Lemlist, where only the basic features are available in the free version. Waalaxy and Lemlist also have higher starting prices than Emelia, with the additional drawback of paying for features you might not need.

• Emelia offers far superior value for the price. This is due to its ease of use, competitive pricing, and comprehensive support that’s more accessible than Lemlist’s and Waalaxy’s.

Customer Support

Waalaxy’s customer support is often criticized for being difficult to reach. Lemlist’s support is a bit more accessible, but users have reported unhelpful responses.

Emelia, on the other hand, is renowned for its responsive, knowledgeable support team, always available to help you optimize your campaigns. As a result, you’ll feel like you’re genuinely working with a growth partner.

✅ Just want to connect a mailbox? Or a LinkedIn account for cross-channel prospecting? Need a few credits to scrape or find emails? Or want to go the extra mile with unlimited scraping for €39 a month? CHOOSE YOUR ULTRA PERSONALIZED PLAN! 🥇

✅ No commitment, we're ultra-transparent with you: you can stop whenever you want, there's no catch! You keep access to your data even if you decide to stop or pause your Emelia subscription.

✅ The best value for money you can hope to get on the market: our prices are ultra accessible and transparent, but not at the expense of the quality of our features! For example, our email finder finds emails with the lowest bounce rate on the market (less than 1%).

If you’re trying to decide between Lemlist and Waalaxy, your choice depends on your specific needs and budget. However, Emelia stands out as a strong alternative for its user-friendliness, transparent pricing, and excellent customer support, making it a top choice for businesses seeking to optimize their B2B prospecting efforts.

Test Emelia now to discover its simplicity, efficiency, and flexibility.