The Hubspot platform emerged thanks to Brian Halligan as well as Dharmesh Shah in 2006. At first, it's a system of marketing automation. Throughout the years, the platform has developed a much larger scale by adding a CRM, a sales management tool, a customer care tool, a content management system. The Hubspot platform presents itself as an comprehensive solution and suits small and large businesses and larger-scale businesses.

A giant in the world of inbound marketing software, its price positioning is rather expensive and the platform has a certain complexity. This often is what growth and commercial teams deal with. The multiple possibilities do not prove to be necessary to successfully carry out prospecting efforts effectively. In contrast, a great number of characteristics considered crucial for email prospecting are painfully absent.

Mixmax was envisioned under the guidance of its founders Olof Mathé and Brad Vogel as a sales-oriented platform that fosters cooperation between teams.

Mixmax functions strictly with Google's range of products and features diverse functionalities, including scheduling management for increased productivity, through managing prospect engagement initiatives and process automation.

Nevertheless, its email prospecting possibilities are not highly developed. This is a system suited for less experienced users and for an solely Google-based context.