Founded at the end of 2017 by Guillaume M. and his two partners, the Lemlist software popularized email prospecting in France. Lemlist is the number one in France and has a majority of its customers in the United States. The software is a system for email prospecting and business automation.

The option that gained significant interest is the integration of personalized pictures to the e-mail, which offered, back then, to distinguish oneself. The characteristics valued by the software are adaptation through parameters, multichannel (email, phone calls, the LinkedIn platform), a system for agencies, and integration with other tools...

On the side of our Emelia solution, we had been enthusiasts of the Lemlist tool. We practiced email prospecting for our customers, but it very costly and there was an absence of certain characteristics that, in our opinion, were indispensable.

Folk was founded in 2020 by Thibaud Elziere, Jean-Yves Poilleux, and Simo Lemhandez.

In reality, Folk is an idea that Thibaud Elziere worked on for several years at eFounders, well before the birth of Folk.

Folk stands out by focusing on simplicity of use, which makes it particularly suited for small businesses and startups in the startup phase.

The platform offers basic features to managing contacts, organizing information, and tracking interactions.

However, for a company seeking to scale its email prospecting and to automate its sales processes more, Folk may prove limited in terms of features and advanced integrations.