The Mailshake software is a software for involvement and commercial automation. The startup was founded in 2015 by Sujan Patel, Bob Senoff, and Colin Mathews. The software enjoys significant notoriety due to an in-depth course on email prospecting.

Originally, this tool was strictly a prospecting by email system. Now, it has become a complete commercial automation system that integrates connections with CRM systems along with additional marketing solutions like social platforms.

Among its key functions are automating outreach efforts, monitoring potential client activity, handling and managing phone communications, as well as multi-platform exchanges.

Folk was created in 2020 by Thibaud Elziere, Jean-Yves Poilleux, and Simo Lemhandez.

In reality, Folk is an idea that Thibaud Elziere worked on for several years at eFounders, well before the birth of Folk.

Folk stands out by focusing on simplicity of use, which makes it particularly suited for small businesses and startups in the startup phase.

The platform offers basic features to managing contacts, organizing information, and tracking interactions.

However, for a company seeking to scale its email prospecting and to automate its sales processes more, Folk may prove limited in terms of features and advanced integrations.