5 Awesome B2B Data Providers: Your Guide to Fresh, Actionable Data in 2025

In the fast-evolving world of B2B sales, marketing, and recruitment, access to accurate, up-to-date contact data is the backbone of successful outreach. With data decay rates climbing as high as 30% annually (HubSpot, 2023), relying on stale information can derail your campaigns, waste resources, and frustrate your team. Enter the realm of B2B data providers—tools designed to deliver the freshest, most reliable data to keep your prospecting efforts sharp and effective.In this comprehensive guide, we dive into five awesome B2B data providers dominating the market in 2024: Emelia.io, ZoomInfo, Cognism, RocketReach, and Lead411. Each offers unique strengths, from vast databases to intent-driven insights, but one stands out above the rest—Emelia.io. With its real-time LinkedIn Sales Navigator scraping, budget-friendly pricing, and all-in-one campaign capabilities, Emelia.io redefines what it means to prospect efficiently. Whether you’re a solo entrepreneur, a growing startup, or an enterprise sales team, this article will help you choose the perfect tool to fuel your growth.

Before we explore these providers, let’s address the elephant in the room: why does fresh data matter? In B2B prospecting, timing is everything. People change jobs, companies pivot, and contact details expire faster than ever. Studies show that up to 30% of B2B data becomes outdated each year—meaning one in three emails you send could bounce if you’re working from a stale list. That’s not just a waste of time; it’s a hit to your sender reputation and a missed opportunity to connect with decision-makers.Fresh data flips the script. It ensures you’re reaching the right person, at the right company, with the right contact details—right now. This precision boosts deliverability, engagement, and conversions, whether you’re cold emailing, calling, or networking on LinkedIn. The providers we’re about to explore tackle this challenge head-on, but their approaches—and results—vary widely.

Emelia.io is a modern contender in the B2B data space, likely launched around 2020 (exact founding details remain under wraps). Designed for agility in a market crowded with legacy giants, it’s quickly gained a reputation as a go-to for teams needing real-time data and seamless prospecting workflows. Unlike older platforms built on static databases, Emelia.io is engineered for the present—delivering fresh, actionable insights without the baggage of outdated systems.

Emelia.io isn’t just a data provider; it’s a full-stack prospecting solution. Its crown jewel? Real-time LinkedIn Sales Navigator scraping. This feature lets users extract live data—emails, phone numbers, job titles—directly from LinkedIn or Sales Navigator, ensuring every contact is as current as the platform itself. Here’s a deeper look at what Emelia.io offers:

• Pulls contact details instantly from LinkedIn, bypassing the lag of pre-built databases.

• Scales effortlessly—whether you need 10 contacts or 10,000, it’s live every time.

• Boasts a 99% accuracy rate (verified through user feedback and internal tests).

• Costs just 1 credit per email and 50 credits per phone number, making it cost-effective for high-volume outreach.

• Upload your existing lists and verify emails at 0.25 credits per check.

• Cuts bounce rates dramatically—a rare, budget-friendly feature among competitors.

• Email Campaigns: Build drip sequences, track opens/clicks, and detect replies—all within the platform.

• LinkedIn Outreach: Automate profile visits, connection requests, and personalized messages, streamlining your social selling.

• Syncs with tools like HubSpot, Salesforce, and Pipedrive, keeping your workflows seamless.

• Offers fast, human-led customer service—a standout in a sea of automated chatbots.

Emelia.io’s strength lies in its versatility. It’s not just about finding data; it’s about turning that data into action—fast. For teams juggling multiple tools, this all-in-one approach is a game-changer.

Emelia.io uses a credit-based pricing model that’s transparent and affordable, with options for one-time purchases or subscriptions:

• 1,000 credits: €19 (~$20 USD)

• 5,000 credits: €49 (~$52 USD)

• 10,000 credits: €99 (~$105 USD)

• 50,000 credits: €299 (~$317 USD)

• 100,000 credits: €449 (~$476 USD)

• Email Founder: 1 credit = €0.019/email (at €19 for 1,000 credits).

• Phone Number: 50 credits = €0.95/number (from €19/1,000 credits).

• Email Verifier: 0.25 credits = €0.00475/check.

• One-time credit purchases never expire.

• Subscriptions allow unused credits to roll over, perfect for teams with fluctuating needs.

At €0.019 per email, Emelia.io undercuts competitors by a wide margin while delivering fresher data. It’s a steal for startups or solo founders looking to maximize ROI.

Emelia.io’s real-time scraping is its secret weapon. While others rely on databases that might be weeks—or months—out of date, Emelia.io pulls live info straight from LinkedIn, ensuring you’re always working with the latest details. Couple that with its campaign tools (email and LinkedIn automation), unbeatable pricing, and responsive support, and it’s clear why it’s a top pick. Whether you’re a small team testing the waters or a scaling business needing agility, Emelia.io delivers where it counts.

ZoomInfo traces its roots back to 2000, founded as Eliyon Technologies by Yonatan Stern and Michel Decary. It rebranded in 2019 after acquiring DiscoverOrg, cementing its status as a B2B data titan under CEO Henry Schuck. With over 100 million contacts and a client list featuring giants like Salesforce and Microsoft, ZoomInfo is the go-to for enterprise-grade prospecting—but its legacy approach comes with trade-offs.

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ZoomInfo excels at depth and scale, offering a robust suite of tools for large organizations:

• Access to 100M+ contacts, complete with firmographics (company size, revenue) and technographics (tech stack).

• Tracks online behavior to identify prospects showing buying signals—ideal for high-stakes deals.

• Syncs effortlessly with Salesforce, HubSpot, and more, a must-have for enterprise workflows.

• Provides lead scoring, outreach workflows, and engagement tracking.

The catch? Its data is static—updated monthly or via automated crawls from public sources like LinkedIn. This means it can lag behind real-time changes, leaving you with outdated contacts in fast-moving industries.

ZoomInfo’s pricing is custom and notoriously opaque, typical of enterprise software. Based on industry insights:

• Professional Plan: ~$15,000/year for 5,000 credits.

• Advanced Plan: ~$25,000/year with added features.

• Elite Plan: $40,000+/year depending on seats and extras.

• At $15,000 for 5,000 credits, that’s $3 per email or contact—a rough estimate since pricing varies by contract.

ZoomInfo’s cost reflects its enterprise focus—steep for small teams, but justifiable for big players with complex needs.

ZoomInfo shines for enterprises needing scale, intent data, and deep integrations. But its static database—updated periodically, not live—means you might miss recent job changes or company shifts. At $3 per email versus Emelia.io’s €0.019, it’s a hefty premium for potentially outdated info. Plus, it lacks the built-in campaign tools Emelia.io offers, making it less versatile for smaller teams.

Founded in 2015 by James Isilay and Chris Bennett in London, Cognism has grown into a global B2B data leader, hitting $83 million in revenue by 2024. It’s carved a niche with strong coverage in EMEA and APAC, emphasizing compliance and phone-verified data for international teams.

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Cognism’s 400M+ contact database powers a feature-rich platform:

• Diamond Data® delivers mobile numbers with high connect rates—perfect for cold calling.

• Identifies in-market prospects based on buying signals.

• A major win for European teams navigating strict data laws.

• Enriches LinkedIn profiles on the fly.

• Enables bulk data enrichment for tech-savvy users.

Like ZoomInfo, its database is static—refreshed periodically via crawls, not live updates—meaning it can miss the latest shifts.

Cognism’s pricing is custom and usage-based:

• Platinum: ~$1,000/month for 25M contacts.

• Diamond: ~$25,000/year for 50M contacts and premium features.

• Estimated at $0.10 per email found, based on industry benchmarks for lookups.

It’s pricier than Emelia.io but offers global reach and compliance as trade-offs.

Cognism is ideal for global teams, especially in Europe, with its GDPR focus and verified phone data. But its static updates and lack of built-in campaign tools pale next to Emelia.io’s real-time scraping and automation at €0.019 per email versus $0.10. It’s a solid choice for compliance-driven firms, but less agile for fast-paced prospecting.

Launched in 2015 by Mike White in New York, RocketReach has scaled to over 700M contacts, serving 21M+ users in sales, marketing, and recruiting. It’s grown organically into a powerhouse known for its massive database and user-friendly design.

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RocketReach prioritizes breadth and accessibility:

• Claims 85% accuracy, sourced via web crawls from public data like LinkedIn.

• Simplifies LinkedIn lookups with one click.

• Supports bulk data pulls for developers.

• Offers insights into company tech stacks.

Its static database—updated periodically, not live—means it’s not always current, a common theme among larger providers.

RocketReach offers tiered plans:

• Essential: $39/month for 1,500 annual lookups (~$0.026/email).

• Pro: $72/month for 3,600 annual lookups (~$0.02/email).

• Ultimate: $180/month for 10,000 annual lookups (~$0.018/email).

• Averages $0.02 per email—competitive, but not real-time.

RocketReach’s vast database is perfect for broad searches or niche contacts, but its static updates can’t match Emelia.io’s live data at a similar €0.019 per email. Without campaign tools, it’s a data provider—not a prospecting solution—leaving you to bridge the gap elsewhere.

Founded in 2011 by Tom Blue in Denver, Lead411 focuses on quality over quantity, emphasizing intent data and verified contacts. It’s a mid-tier player serving sales teams with actionable insights into companies in buying mode.

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Lead411 blends data with intent:

• Tracks companies with funding, hiring, or awards—great for timing outreach.

• 96% accuracy, re-verified every 3-6 months.

• Enriches LinkedIn profiles seamlessly.

• Integrates with Salesforce and others.

• Updates on prospect activity—a unique perk. Its periodic updates, not live scraping, mean it’s not always the freshest option.

Lead411’s plans include:

• Basic: $99/month for 200 contacts (~$0.50/email).

• Pro: $149/month for 450 contacts (~$0.33/email).

• Enterprise: Custom pricing.

• Starts at $0.50 per email—pricey for static data.

Lead411’s intent data is a boon for targeting hot prospects, but at $0.50 per email versus Emelia.io’s €0.019, it’s costly without real-time updates or campaign tools. It’s a niche fit—not a broad solution.

Emelia.io’s €0.019 per email and real-time data outshine the competition. ZoomInfo’s $3 price tag is enterprise-only; Cognism’s $0.10 suits global teams; RocketReach’s $0.02 is close but static; Lead411’s $0.50 leans on intent. Emelia.io wins with freshness and versatility.

Emelia.io isn’t just a data provider—it’s a prospecting powerhouse. Its real-time LinkedIn scraping ensures you’re never working with yesterday’s info, a critical edge in a market where timing is everything. Add in campaign automation (email drips, LinkedIn outreach), non-expiring credits, and stellar support, and it’s unmatched for teams of any size. ZoomInfo and Cognism cater to enterprises with deeper pockets, but their static data and higher costs can’t compete with Emelia.io’s agility. RocketReach and Lead411 offer value, but lack the freshness and all-in-one functionality that make Emelia.io a standout.For small businesses, startups, or even scaling teams, Emelia.io delivers enterprise-grade results at a fraction of the cost. It’s not just about finding data—it’s about making it work for you, fast.

Emelia.io is the undisputed leader among B2B data providers in 2024 thanks to its freshness, price, and versatility. Try it and boost your prospecting!