10 Landing Page Builders That'll Actually Make You Money in 2025

Look, I'm gonna level with you right from the start: building landing pages shouldn't feel like you need a computer science degree. Yet somehow, many businesses still struggle to create pages that actually convert visitors into customers. The good news? The landing page builder landscape in 2025 is absolutely stacked with powerful tools that make the whole process surprisingly easy.

Whether you're running a scrappy startup on a shoestring budget or managing campaigns for a Fortune 500 company, there's a landing page builder out there with your name on it. But here's the thing—not all builders are created equal. Some are absolute powerhouses for A/B testing, others excel at mobile-first design, and a few specialize in integrations that'll make your marketing stack sing.

I've spent weeks testing these platforms, building actual landing pages (not just clicking around the demo), and I'm here to give you the real deal. No fluff, no BS—just honest insights into which tools will actually help you make more money. Let's dive in.

Before we jump into the tools, let's get real about why landing page builders matter. You could have your dev team code something from scratch, but that's expensive and time-consuming. You could also use your website builder, but those aren't optimized for the singular focus that landing pages demand.

A landing page is a standalone web page designed with a single focus: to convert visitors into leads or customers. Unlike other web pages that serve multiple purposes, a landing page is crafted to capture attention and guide visitors toward a specific action.

Here's what makes landing page builders worth their weight in gold:

• Speed: With one of these landing page builders, you can do it in a matter of hours. Every landing page built has taken no more than an evening to put together.

• Conversion optimization: Built-in features like A/B testing, heatmaps, and analytics

• No coding required: Drag-and-drop interfaces that anyone on your team can use

• Cost-effective: Way cheaper than hiring developers for every campaign

According to industry benchmarks, the best landing page builders help you achieve conversion rates well above the 9.7% industry average. That's not just a nice-to-have—that's serious revenue potential.

Not every platform deserves your attention (or your money). When I was testing these tools, I looked for specific qualities that separate the meh from the magnificent:

Landing page builders make web design easier than ever with drag-and-drop editors. No more complicated design tools; just design within the editor.

If you're spending hours just figuring out how to move a button, that's a problem.

High quality and flexible templates trumped any number of dated or shady-looking sites.

I'd rather have 20 gorgeous, conversion-optimized templates than 200 templates that look like they're from 2010.

The best builders include A/B testing, analytics, and conversion tracking right out of the box. Running a split test using hard-coded web pages makes CRO impossible. The best landing page software includes built-in A/B testing tools that let you test different variants with a click of a button.

Your landing page builder needs to play nice with your email marketing platform, CRM, analytics tools, and whatever else lives in your marketing stack.

With mobile traffic dominating in 2025, your pages better look stunning on smartphones. No excuses.

Alright, let's get to the good stuff. I've organized these from most versatile to most specialized, so you can find exactly what fits your needs.

Best for: Marketers who live and breathe conversion optimization

Unbounce got its start in 2009 and has never relinquished its position as the best all-around landing page software.

And honestly? They've earned that reputation.

What separates Unbounce from the rest are their AI-powered features that bring a healthy dose of conversion science to landing page design.

Their Smart Traffic feature is genuinely impressive—it uses AI to automatically send visitors to the landing page variant where they're most likely to convert.

The drag-and-drop builder is ridiculously powerful. Unbounce's drag-and-drop landing page builder software is one of the most powerful out there. Apart from letting you drag and drop different content into a landing page, you can also drag such content around the page with practically no limits.

Smart Copy is Unbounce's AI-powered text generator. Not only does it offer 30+ copy templates to kickstart your landing page messaging, but it actually helps you write better headlines and calls-to-action.

The platform is cutting-edge and dare I say… nearly flawless. I've noticed the editor is a buggy once in a blue moon — but for the most part, I recommend Unbounce to 9 out of 10 marketers.

Pricing: Unbounce ($99/month)

for the starting plan, with discounts for annual billing.

Bottom Line: If you're serious about conversion optimization and have the budget, Unbounce is hard to beat. It's the Swiss Army knife of landing page builders.

Best for: Businesses prioritizing mobile conversions

Here's a tool that doesn't get enough credit. Swipe Pages is the best landing page builder for most users. It has a unique feature called Smart Pages that's a game changer for boosting conversions on mobile devices.

This is legitimately one of the coolest features I've seen. When people access your site on mobile, it routes them to a mobile-slide version of your landing page. On the mobile version, they swipe to move through the content instead of scrolling like you would on a desktop. This creates an app-like experience that's much nicer for mobile users and helps boost conversions.

Swipe Pages also offers code optimization and caching, CDN hosting, and image compression to speed up your page loading times even further.

And considering just a 2-second delay in page loading times can increase your bounce rate by up to 103%, this matters—a lot.

Pricing: Plans start from $39/month, making it more affordable than many competitors.

Bottom Line: If you're getting significant mobile traffic (and who isn't these days?), Swipe Pages offers a unique approach that can seriously boost your mobile conversion rates.

Best for: Marketing teams and agencies managing multiple campaigns

Instapage is one of the best landing page builders for teams.

If you've ever tried to collaborate on landing pages with multiple stakeholders, you know the pain of endless email chains and screenshot markups.

The real-time collaboration feature stands out. If you're working with a team, you can invite others to collaborate on the same landing page. Comments can be added directly to the page elements, making it easy to communicate changes or ideas without leaving the builder.

Everything in Instapage's page builder revolves around Instablocks. These are pre-built blocks of content for everything imaginable.

Create them once, use them everywhere. It's a huge time-saver when you're managing dozens of campaigns.

It's particularly good for creating post-click landing pages thanks to its ad-to-page personalization features.

The AdMap feature lets you visually plan your PPC campaigns and connect ads directly to specific landing pages.

Pricing: Plans start at $99/month, with enterprise options available.

Bottom Line: If you're running an agency or have a larger marketing team, Instapage's collaboration features alone make it worth the investment.

Best for: Small businesses wanting simplicity and value Leadpages is a dedicated landing page builder option, popular for its lower price point and clean, professional-looking landing page templates.

Leadpages lets you go beyond single web pages and build an entire website. This is useful if you don't have a website and want to keep your landing pages and homepage on the same platform.

This is a genuinely helpful feature. A built-in Leadmeter conversion assistant can assess the conversion potential of your landing pages in real-time, before offering helpful suggestions on improving your landing page's ability to convert.

It's like having a conversion expert looking over your shoulder.

Leadpages offers an extensive range of built-in features that you can add to your landing pages, such as countdown timers, Calendly booking options and even OpenTable reservations. Not all landing page builders provide such unique features out of the box.

Pricing: With a starting price of $49 per month, Leadpages is more expensive than other tools on this list, though still reasonable for what you get.

Bottom Line: Solid middle-ground option with unique features. Great for small businesses that want professional results without enterprise complexity.

Best for: Businesses that want landing pages + email marketing in one platform

Here's where things get interesting. MailerLite's landing page builder gives you advanced conversion features like A/B testing, forms, e-commerce blocks, and pop-ups at a price point that is far lower than other tools with similar functionality. Plus, MailerLite is among the easiest tools to use on this list.

As an email marketing tool, you get tons of marketing automation and conversion-related features that make it easy to turn your landing page into an entire campaign.

No need to set up Zapier workflows or fiddle with integrations—everything talks to each other natively.

It's easy to create a brand identity and access these styles from within the page. When you set brand styles, each element you add to the page has the correct color and font, saving a ton of time.

Pricing: The landing page builder is included in their free plan for up to 10 landing pages. The paid plan lets you create unlimited landing pages and websites for $10.

Bottom Line: If you need both landing pages AND email marketing, MailerLite offers insane value. It's hard to beat that price-to-feature ratio.

Best for: Quick, simple landing pages and personal projects

Strikingly is a website builder that specializes in single-page websites – so building optimized landing pages with its flexible editor is a walk in the park.

Its free plan lets you publish a basic landing page, and even sell a single product (for example, an ebook).

That's pretty generous for a free tier.

There are some handy features targeting mobile users, such as the ability to add an easy access 'call' or 'send email' button as a call-to-action.

Pricing: To be able to customize form fields, however, you'll need to upgrade to the Pro plan (starting at $12/month).

Bottom Line: Perfect for solopreneurs, creators, and anyone who needs a simple landing page without the learning curve. The free plan is actually usable, which is rare.

Best for: Marketers who think in funnels, not just pages

GetResponse might be especially ideal if you need an email marketing solution to go with your landing pages. It comes with solid email marketing features, such as sign-up forms, email automations and autoresponder emails.

GetResponse's landing page builder is bundled in its conversion funnel feature, which is handy for building automated sales funnels that get you results.

You're not just building a page—you're building an entire customer journey.

I have to be real with you: GetResponse's drag-and-drop landing page builder isn't the most well-built, making it rather difficult to customize landing pages. This problem only gets worse as GetResponse requires you to build two separate versions of your landing pages to cater to desktop and mobile users separately.

Pricing: The platform's cheapest plan is also great value for money, considering that you get access to not just its landing page software, but also to a whole slew of email marketing features.

Bottom Line: Great value if you want the full marketing suite. Just be prepared for a less intuitive editor than some competitors.

Best for: Super simple, single-purpose landing pages on a budget

Carrd is one of the best landing page builders out there—and most of its core features are available for free. You don't even need an account to start building a page.

One of Carrd's strengths is that its themes are quite restrictive with their layouts.

Now, that might sound like a negative, but it's actually brilliant—those restrictions force you to create clean, focused pages instead of cluttering things up.

Carrd is a simple tool for creating one-page websites/landing pages—perfect for personal profiles and portfolios.

Pricing: Seriously affordable, with many features available in the free plan.

Bottom Line: If you're a freelancer, consultant, or solopreneur who needs a simple landing page without all the bells and whistles, Carrd is ridiculously good value.

Best for: Companies already invested in the HubSpot ecosystem

While it's more well-known for being a marketing and customer relationship management (CRM) platform, HubSpot also sports a landing page builder as part of its marketing features. And this landing page software is feature-rich, offering drag-and-drop functionality, stylesheets, content personalization, multi-device previews and more.

As an all-in-one marketing platform, HubSpot allows for a seamless flow between displaying landing pages to prospects, collecting information on leads and sending automated email campaigns to facilitate conversions.

If you're unsure whether HubSpot is right for you, you can take advantage of its free plan, which lets you build HubSpot-branded landing pages.

Pricing: Free plan available; to unlock the full power of HubSpot, you'd need to look into upgrading to not just a paid marketing plan, but also its separate (more expensive) plans (or "Hubs") for other features such as sales and customer service.

Bottom Line: If you're already using HubSpot for CRM or marketing automation, adding landing pages makes perfect sense. If you're not? The investment might be steep just for landing pages alone.

Best for: Design-savvy marketers who want pixel-perfect control

Wix has a free plan that includes 110+ landing page templates, a flexible drag-and-drop editor, an AI-powered landing page builder, and SEO and analytics tools.

Wix offers dozens of visual and text elements you can add to your landing page with a click, from call-to-action buttons to contact forms. Dynamic effects, including custom animations and transitions, add visual interest and keep visitors engaged.

Wix is pretty easy to use for the most part, although their editor can be a little overwhelming at first glance. Since it's a fully featured website builder, it isn't the simplest landing page software, and might take a little longer to get familiar with.

Pricing: Free plan available, with paid plans starting around $16/month for custom domain use.

Bottom Line: Wix is a solid all-round solution for building landing pages, but I'd recommend it especially to design-savvy marketers who want professional-looking pages and a good amount of control. With some work, it's possible to create beautiful landing pages with Wix.

Let's talk money, because that's what matters at the end of the day. DIY with a Landing Page Builder: Prices range from $19 to $399 per month, depending on the platform and features you choose. This is a cost-effective option if you have the time to invest.

Here's the realistic breakdown:

• Budget option: $0-$50/month (tools like MailerLite, Carrd, Strikingly)

• Mid-range: $50-$150/month (Swipe Pages, Unbounce, Leadpages)

• Premium/Enterprise: $150-$400+/month (Instapage, advanced HubSpot plans)

But here's what most people don't consider: the ROI. Determining the ROI of a good landing page takes some careful thought, but generally, you want to focus on whether or not it's converting. But that's not the only factor you should be looking at. Alongside your conversion rate, you need to look at your acquisition costs and the revenue they generate.

If a $99/month tool increases your conversion rate by even 2%, it's probably already paid for itself several times over.

Okay, so we've covered 10 solid options. How do you actually choose? Here's my framework:

• Running PPC campaigns? → Unbounce or Instapage

• Mobile-heavy audience? → Swipe Pages

• Need email marketing too? → MailerLite or GetResponse

• Working with a team? → Instapage

• Just want something simple? → Carrd or Strikingly

• Already use HubSpot? → Stick with HubSpot

• Value design control? → Wix

Look for a landing page builder that's intuitive and easy-to-use, even if you have no coding or design experience. A user-friendly interface with drag-and-drop functionality can save you time and effort.

Ensure the builder integrates seamlessly with your existing marketing stack. If you can't integrate with your email marketing or CRM, you'll be fighting an uphill battle to streamline your data.

Templates aren't cheating—they're smart. But make sure they actually look good and convert well. A good selection of landing page templates for common concepts or an AI builder that works well. More templates is good, but high quality and flexible templates trumped any number of dated or shady-looking sites.

I've seen people screw this up in predictable ways. Learn from their mistakes:

The cheapest option might cost you more in the long run if it doesn't convert. Focus on ROI, not just monthly fees.

Just a 2-second delay in page loading times can increase your bounce rate by up to 103%.

Test your pages on actual mobile devices, not just the desktop preview.

Running a split test using hard-coded web pages makes CRO impossible. The best landing page software includes built-in A/B testing tools that let you test different variants with a click of a button.

Use them!

You know what's worse than picking the "wrong" tool? Spending three months evaluating options and never launching anything. Pick one, build something, and iterate. Most of these tools offer free trials anyway.

The landing page builder landscape continues to evolve, with AI-powered features, advanced optimization tools, and improved collaboration capabilities leading the way.

We're seeing some exciting trends:

• AI copywriting becoming standard (like Unbounce's Smart Copy)

• Automatic personalization based on visitor attributes

• Voice search optimization built into templates

• Better mobile-first experiences (Swipe Pages is ahead of the curve here)

• Native video integration without performance hits

The tools are getting smarter, faster, and more intuitive. It's honestly a great time to be building landing pages.

Here's my honest take: there's no single "best" landing page builder for everyone. The key is to find one that aligns with your specific needs, whether that's ease of use, design flexibility, collaboration features, or advanced optimization capabilities.

If I had to make quick recommendations:

• Best overall: Unbounce (if you can afford it)

• Best value: MailerLite (especially if you need email marketing)

• Best for mobile: Swipe Pages

• Best for teams: Instapage

• Best for simplicity: Carrd

But seriously? Take advantage of the free trials. Build a test page on 2-3 platforms and see which one feels right. The best landing page builder is the one you'll actually use consistently.

Now stop reading and go build something. Your next big campaign is waiting.