LinkedIn prospecting is an extremely powerful tool for expanding your professional network and attracting new clients. With automation, it becomes possible to optimize this strategy more efficiently, but it is necessary to follow certain rules to avoid penalties from the platform. LinkedIn imposes limitations to protect users from abuse, and it is essential to take them into account, especially when automating your connections.

If you are using a free LinkedIn account, it is advised not to exceed 20 new connections per day. Why this limit? LinkedIn closely monitors suspicious activities, and too many connection requests could be interpreted as spam or automation that does not comply with their usage policies. Respecting this limit allows you to stay under the radar and build your network gradually without the risk of being blocked.

With a LinkedIn Premium account, the rules are a bit more flexible. In theory, you could go up to 40 connections per day, but it is wiser to stay around 30. Not only does this keep you safe from potential penalties, but it also ensures that your account maintains a natural and organic rhythm, which is crucial in a context where the quality of engagement is more important than quantity.

Another important point to note: avoid running multiple campaigns at the same time on the same LinkedIn account. If absolutely necessary, schedule them at different times to reduce the risk of overloading the account.

Automating your LinkedIn connections is an effective way to save time and increase productivity, but it’s crucial to respect the platform’s limitations. A free account should not exceed 20 new connections per day, while a Premium account can go up to 30 or 40, but with caution. Be sure to monitor the overall cadence of your campaigns and avoid overdoing it to ensure sustainable and safe growth of your network.