LinkedIn Outreach : Strategies, Tools and Everything You Need to Know 2024

In this post we will cover how to do LinkedIn outreach, where to get data for lead gen, how to use LinkedIn Sales Navigator to find your leads, how to write good LinkedIn outreach messages and the tools you need for your LinkedIn outreach campaign.

Let's Go ! 🧑‍🚀

For start, LinkedIn outreach is a key part of modern sales and marketing. It’s using the platform to connect with leads, build relationships and drive business results. With over 700 million LinkedIn users, using it right can supercharge your lead gen. To make the most of LinkedIn, a LinkedIn automation tool is a must ! This type of tool will save you an incredible amount of time in your LinkedIn Outreach strategy.

LinkedIn Outreach Components

1. LinkedIn Profile Optimization : Your LinkedIn profile is your digital business card. Make sure it’s complete, professional and reflects your personal brand. A optimized profile will increase the chance of acceptance for your connection requests.

2. Identifying Your Target Audience : Use LinkedIn’s advanced search to find leads by job title, industry, location and other criteria with LinkedIn Sales Navigator. This targeted approach will ensure your outreach is going to the right people.

3. Send connection requests : Write personalized connection requests

   • The basic rule is to start with Hello/Bonjour + the person's first name, then move on to the main problem you've identified, and finally, there you can write your value proposition, the one that will really interest your prospect because you've identified their need superbly 😎

   • You can also mention mutual connections or common interests to try and grab your prospect's attention.

   • In short : avoid generic messages that look like every other message and are a bit like spam.

You're probably thinking, "Yes, but it's time-consuming to do this, customizing each message", yes it is when you don't use a LinkedIn automation tool to do it for you ! Especially as it takes around... ⏱️ 5 minutes to set up ! Think of all the time you'll save afterwards 🤔

LinkedIn Sales Navigator is a must have tool for sales people looking to supercharge their LinkedIn outreach. This premium tool has advanced search, lead recommendations and CRM integration to help you find and engage with leads.

LinkedIn Sales Navigator Features

1. Advanced Lead and Company Search : Filter leads by specific criteria like job title, company size and location to build a super targeted lead list. Use boolean search on LinkedIn Sales Navigator to find your ideal customer (learn how use boolean search with our next article). Here are all the possible filters you can find in linkedin sales navigator :

   

2. Lead Recommendations : Based on your search history and saved leads, Sales Navigator will give you recommended leads to find new leads.

3. CRM Integration : Connect your LinkedIn Sales Navigator account to your CRM to track your outreach and manage your sales pipeline better.

How to Use LinkedIn Sales Navigator for Outreach

1. Build Lead Lists : Use the advanced search to build a complete lead list based on your ideal customer profile. Save these lists to track your progress.

2. Monitor Leads : Keep an eye on the updates and activities of your saved leads. Engage with their posts and articles to stay top of mind and build rapport before reaching out.

3. InMail Messages and classic message : Send personalized messages to prospects. Mention mutual connections or recent activities to make your message relevant.

Case Study :

Emelia is a tool that I wish to suggest to real estate agents because I know that the Emelia solution will save them an incredible amount of time in their B2B prospecting and give them access to a B2B prospecting solution with all the features they need, but at the best price on the market.

So, as I've subscribed to LinkedIn Sales Navigator for the month's free trial, now I can find these real estate agents in LinkeIin sales nav. I'll start by typing "real estate agent" in the main search bar, here :

3 million people are found by the LinkedIn Sales Navigator search engine. Of course, you then need to refine your search with all the filters available on your left.

Here in the example, I'm choosing independent real estate agents, whose previous position was "sales".

Why should I do this ? Because I figure that these are people who already know about sales techniques and who could very quickly become comfortable with the Emelia tool (this is just an example, but understand the thinking process and try to do your own thinking for your business).

I arrive at a result of 11k potential prospects. Nice result, isn't it? Now I'll be able to extract this data with Emelia, so I can eat and manage my entire outreach strategy with Emelia (LinkedIn Automation and Cold Emailing).

Writing good LinkedIn outreach messages is key to engaging leads and building relationships. Personalized messages that address the recipient’s needs and interests will get better responses.

How to Write Personalized Messages

1. Start with a Personalized Greeting : Use the recipient’s name and mention any mutual connections or shared interests to get their attention.

2. Be Brief : State the purpose of your message and how you can help. Don’t go on and on and lose the reader’s attention.

3. CTAs : Ask the recipient to take a specific action, like schedule a call or attend an event. Make it easy for them to respond.

4. Follow Up : If you don’t get a response, send a follow up LinkedIn message. A gentle nudge can get a busy professional to respond. Set up a follow up with Emelia's Linkedin automation feature, it's simple and takes 2 minutes to set up.

LinkedIn groups are a great way to connect with people in your industry and expand your network. Be active in relevant groups to showcase your expertise and engage with leads.

How to Use Groups for Outreach

1. Join Groups: Search and join LinkedIn groups that are related to your industry and target audience.

2. Engage with Group Members: Participate in discussions, share content and comment on posts.

3. Direct Messages: Once you’re in the group, you can send direct messages to members to introduce yourself and discuss business opportunities.

Automation tools can help you streamline your LinkedIn outreach, save time and be more efficient. But use them responsibly to avoid violating LinkedIn’s policies and getting your account banned.

Recommended Automation Tools

Emelia is considered the safest LinkedIn automation tool, with features like personalized message templates, follow up reminders and campaign performance analytics.

Emelia was created with simplicity and user-friendliness in mind. The primary objective is to enable users to initiate LinkedIn campaigns in just 5 minutes, allowing for rapid lead generation.

Whenever we introduce a new feature, our team ensures the interface remains clear and straightforward (unlike some others 😜), making it easy for even non-technical users to quickly set up their campaigns.

Every aspect of Emelia is designed to help you progress smoothly, whether you're creating LinkedIn campaigns or cold email campaigns.

Proven strategies will make your LinkedIn outreach campaigns more effective.

How to Run Successful Campaigns

1. Clearly Define Objectives : What do you want to achieve with your LinkedIn outreach, generate leads, build partnerships or promote an event.

2. Segment Your Audience : Target your outreach by segmenting your audience by industry, job title or location. So your messages are relevant and engaging.

3. Track and Measure : Use analytics to track your outreach campaigns. Monitor metrics like response rates, connection requests accepted and leads generated.

4. Adapt and Optimize : Refine your outreach strategy based on the data. Try different message templates, follow up schedules and targeting criteria to see what works.

LinkedIn outreach is a mix of personalized messaging, strategic targeting and the right tools. Use LinkedIn Sales Navigator, write great outreach messages and use automation tools responsibly and you’ll generate more leads and build valuable connections.

Be active in LinkedIn groups, track your results and refine your strategy to get the best. With the right approach LinkedIn can be a powerful platform to grow your business and build meaningful relationships in 2024 and beyond.

And don't forget to automate your prospecting on LinkedIn, you'll save time ;)