Kaspr vs ZoomInfo vs Emelia: Who Will Dominate B2B Prospecting in 2025?

B2B prospecting has changed dramatically. Today, it's no longer enough to have a list of contacts: you need reliable data, effective sequences, and tools that adapt to the way you work.

Among the most widely used solutions in 2025, ZoomInfo, Kaspr, and Emelia stand out, each in its own way:

• ZoomInfo impresses with its rich database and business intelligence features. ZoomInfo is very strong in the North American market, but the quality of data in Europe (emails, phone numbers, signals) is sometimes less reliable. Be aware of the relatively high prices.

• Kaspr appeals for its ease of use and direct effectiveness on LinkedIn. Although the entry price is affordable, the credit-based model can become expensive with intensive use. It requires rigorous management of extractions to avoid burning credits unnecessarily.

• Emelia, on the other hand, positions itself as an agile, multi-channel tool designed to automate prospecting while maintaining a human touch and, above all, offering unbeatable prices.

So, which one best suits your needs, your budget, and your organization?

Before we get into the details, let's talk about what really matters when you're looking for prospects. Think of your prospecting tool as your sales GPS: it needs to be accurate, fast, and reliable. Here's what separates the wheat from the chaff:

Data quality: Data accuracy and integrity are essential in B2B prospecting. Outdated or unreliable contact data compromises sales efforts, wastes marketing efforts, and quickly leads to failed deals.

Real-time updates: Static databases are like yesterday's newspapers: technically informative, but practically useless.

Price transparency: No one likes surprises, especially when they come with a hefty bill.

Integration capabilities: Your prospecting tool should integrate seamlessly with your existing technology infrastructure.

Ease of use: Complex doesn't mean better: sometimes simplicity wins out.

Kaspr is a prospecting tool for individual contributors and SMEs. Their Chrome extension for LinkedIn and web app give salespeople, recruiters, and founders instant access to phone numbers and email addresses.

LinkedIn integration: Kaspr's Chrome extension is available for various LinkedIn use cases. This includes LinkedIn Recruiter Lite, as well as LinkedIn events and groups.

Data verification: Kaspr's advanced data verification checks all of our 120 sources when you request information.

Preview feature: Kaspr also allows you to preview the contact prefix before you spend a credit, so users know what they're getting before they commit.

Kaspr's paid plans start at $59 per user per month.

• Affordable for small businesses

• Unlimited email addresses on all plans

• User-friendly interface

• Limited enterprise features compared to Emelia

• No intent data

• Smaller database

ZoomInfo is a B2B prospecting tool. ZoomInfo's robust features meet the needs of businesses: Contact and company search: access to over 100 million contacts, enriched with firmographic data (company size, revenue), technographic data (technologies used) and intent data (buying signals).

Massive database: ZoomInfo has over 174 million email addresses and 94 million direct phone numbers.

Advanced analytics: Sales automation: tools for lead scoring, pipeline management, and engagement tracking. CRM integration: Deep synchronization with Salesforce, HubSpot, and other platforms for a seamless data flow.

Intent data: Identifies prospects looking for solutions, improving targeting accuracy.

This is where things get interesting. ZoomInfo's pricing is customized and reputedly high, targeting companies with large budgets: Professional Plan: starting at ~$15,000/year for 5,000 credits.

Ouch!

Pros 👍

• Comprehensive database with detailed company information

• Advanced features such as intent data and firmographic data

• Excellent for large companies

• Comprehensive CRM integrations

Cons 👎

• Extremely expensive — seriously, it costs more than some people's cars

• Complex interface with a steep learning curve

• Excessive for small businesses

• Limited data quality outside the US

This is where things get exciting. Emelia simplifies LinkedIn and email prospecting, helping you find future customers with an easy-to-use platform and advanced technology.

Think of Emelia as the Swiss Army knife of B2B prospecting: it does everything you need without any unnecessary frills.

Real-time data: Unlike Kaspr's static database, Emelia.io extracts data live from LinkedIn Sales Navigator, ensuring that your leads are up to date.

Incredible accuracy: Emelia.io's email address search engine has a 99% accuracy rate, which is perfect for enriching your retrieved leads or existing lists.

Unlimited retrieval: Emelia Scraper is available for only $37/month for UNLIMITED retrieval.

Watch this video to scrape endlessly!

Multi-channel automation: LinkedIn Outreach: automate visits, connection requests, and personalized messages.

Cold email campaigns: automate your mailings, track every interaction, and instantly detect responses.

Advanced campaigns: combine LinkedIn and email for a seamless multichannel strategy.

Automatic warm-up: prepare your addresses for mass mailing and avoid spam from the start.

This is where Emelia really stands out. Credit system: for $19, you get 1,000 email credits (1 credit = 1 email), a bargain compared to Kaspr's $59 for 100 credits. Flexibility: credits are independent of plans, don't expire, and allow you to pay only for what you need.

Pros 👍

• Unbeatable prices – seriously, it's almost too good to be true

• Real-time data from LinkedIn Sales Navigator

• 99% email accuracy

• Unlimited scraping capabilities

• Multi-channel automation

• Credits with no expiration date

• Magic Writer for personalized messages...and much more

Cons: 👎

• New platform (but that means more innovation)

• Smaller user community (for now)

Let's compare these two solutions as if they were in a boxing match:

Tool Starting price Value proposition

Kaspr $59/month Ideal for SMEs, unlimited emails

ZoomInfo $15,000/year Comprehensive, suitable for businesses

Emelia $37/month Unbeatable value for money, unlimited scraping

Tool Accuracy Data source Real-time updates

Kaspr High 120 sources Limited

ZoomInfo Very high Over 100 million contacts Monthly updates

Emelia 99% LinkedIn Sales Navigator Real-time

Kaspr has a very low learning curve and you can get started on your own.

With Emelia, everything is simple and easily accessible.

ZoomInfo? Let's just say you need a PhD in business technology to master it.

Here's the honest truth: your choice depends on your situation.

• You are a small business or individual contributor

• You need affordable prospecting with good quality data

• You work primarily with LinkedIn leads

• You want an unlimited number of email addresses without breaking the bank

• You are a large company with significant financial resources

• You need comprehensive market information

• Intent data is crucial to your strategy

• You have a dedicated team to manage complex systems

• You want to optimize your investment

• You need real-time data from LinkedIn Sales Navigator

• You are looking for multi-channel automation

• You want to expand your reach without increasing your costs

Let's be honest: in 2025, efficiency will trump complexity. Emelia.io combines recent data, powerful automation, and unbeatable prices. The Magic Writer pushes the boundaries of personalization, making it the ultimate alternative to Kaspr for teams that want results without breaking the bank.

Here's what makes Emelia so special:

1. Real-time data: Unlike Kaspr's static database, Emelia.io extracts data live from LinkedIn Sales Navigator, ensuring that your leads are up to date.

2. Flexible pricing: Credits are rollover indefinitely, unlike Kaspr's “use-it-or-lose-it” model.

3. All-in-one solution: Emelia is the ultimate handy tool for maximizing your B2B prospecting

   with the power of cold email and LinkedIn automation, bringing all the essential features together in one place at the best price on the market. With over 1,000 companies trusting Emelia for their prospecting, it's the all-in-one solution for running effective and professional B2B prospecting campaigns, from scraping to sending.

If you currently use Kaspr or are considering switching to ZoomInfo, here's what switching to Emelia looks like:

• 10 times more value for your money 🚀

• Real-time data instead of static databases

• Advanced automation features

• Credits that never expire 👏

• 97% cost reduction (yes, you read that right)

• A simpler interface that doesn't require a manual

• Faster implementation: get started in minutes, not months

• Better ROI for your prospecting efforts 🤑

In the battle between Kaspr, ZoomInfo, and Emelia, there is a clear winner for most businesses. While Kaspr is adequate for basic needs and ZoomInfo dominates the enterprise market, Emelia offers the perfect balance of features, price, and efficiency.

ZoomInfo dominates the market for enterprises with large budgets and complex needs, but its high costs and monthly updates don't meet today's requirements. Emelia, on the other hand, offers real-time LinkedIn scraping, pricing starting at $0.019 per email, and a comprehensive suite of prospecting tools that make it an obvious choice for businesses of all sizes.

A: Emelia's customer service is responsive, with a team always available to help users, which builds customer trust and satisfaction. If you're looking for an effective solution for extracting data from LinkedIn Sales Navigator, with solid customer service and an attractive pricing structure, Emelia is undoubtedly the best choice.

A: Absolutely! If you'd like to try Emelia.io before purchasing a plan, you can take advantage of its 7-day free trial with no restrictions.

A: Compared to Kaspr: Kaspr offers 100 credits for $49 per month; Emelia.io offers unlimited scraping and automation for $37 per month, making it the obvious choice.

Compared to ZoomInfo's $15,000 per year, Emelia offers 99% of the features for 3% of the cost.

A: Emelia.io's email address search engine boasts a 99% accuracy rate, perfect for enriching your retrieved leads or existing lists.

A: With its advanced features, ease of use, and competitive pricing, Emelia.io is the essential tool for your B2B prospecting. By choosing Emelia.io, you're choosing a comprehensive and reliable tool designed by B2B prospecting experts for professionals.

A: The main goal is to enable you to launch clean and impactful campaigns in just 3 minutes.

Ready to revolutionize your B2B prospecting? Don't waste your money on expensive tools that deliver mediocre results. It's not just about finding leads, it's about connecting with the right people, at the right time, with the right message. Try Emelia today and discover why it's the future of B2B prospecting.