It's no secret, LinkedIn, the professional social network, has become a must-have for businesses and professionals looking to increase their visibility, build meaningful connections and promote their brands. Whether you’re an entrepreneur, marketer or professional looking to expand your network, knowing how to post on LinkedIn is key to your marketing strategy and achieving your goals.
In this post we will explore the best times to post on LinkedIn, types of content to prioritise and tips to maximise engagement and reach of your posts on LinkedIn. Follow this complete guide to transform your presence on the LinkedIn network and reach your clients, prospects and team members effectively❤️🔥.
Why LinkedIn is Important for Your Marketing Strategy
LinkedIn stands out from other social networks by being professional. Unlike Facebook, Instagram or Twitter, LinkedIn is specifically designed for businesses and professionals looking to build business relationships, share knowledge and find career opportunities.
The Power of LinkedIn 🚀
With over 700 million members worldwide, the LinkedIn network offers a vast audience of active professionals across industries. Using LinkedIn as a marketing tool means :
Increase brand visibility.
Generate qualified leads.
Strengthen your brand.
Boost sales and business opportunities.
How to Post on LinkedIn : Effective Content 👩🏫
Long Form Posts
Long form posts on the LinkedIn network are a great way to showcase your expertise and engage your audience on topics relevant to your industry. Posting on LinkedIn long form posts on news, case studies, market analysis or how to guides will get you more visibility. Well written posts tend to get a lot of engagement and are shared widely on LinkedIn.
Status Updates
Status updates on LinkedIn are perfect for sharing quick news, personal thoughts or updates from your business. Make sure your posts are short and relevant to your LinkedIn audience.
Sharing External Content
Sharing articles, studies, infographics or videos from other sources can fill your content calendar on the LinkedIn network and show you’re aware of the trends in your industry. This can also encourage comments and shares.
Videos
Videos are particularly effective for grabbing attention on the LinkedIn network. Whether it’s product demos, customer testimonials or webinars, videos have high engagement potential.
Infographics and Images
Infographics and other visuals are perfect for communicating complex data in a clear and engaging way. Use them to present statistics, processes or study results.
Questions and Polls
Ask your audience questions or launch polls to increase engagement and get valuable insights on your users’ preferences and needs.
Testimonials and Case Studies
Client testimonials and case studies are powerful content to prove the effectiveness of your products or services. They build trust and convince potential prospects.
⏱️ When to Post on LinkedIn : Best Times
The LinkedIn posting strategy should include a strict scheduling of hours and slots. According to various studies, here are the best times to post on LinkedIn :
Tuesday to Thursday : These days are usually the most active on LinkedIn and therefore the best time to post. Professionals are more likely to check their networks during the working week.
Office Hours : Posting in the morning between 8am and 10am or afternoon between 2pm and 4pm seems to be the most effective. These slots are when professionals check LinkedIn in the morning or during their lunch break.
Case Studies and Data
Various studies show that posting during the week during office hours tends to get higher engagement. Test different hours and analyze your posts to see what works best for your specific audience.
How to Maximize Engagement on Your Posts
Comments and Replies
Reply to comments and interact with your audience on this social network shows you value their opinion and encourages more interactions. Take the time to reply thoughtfully and engagingly.
Hashtags #️⃣
Hashtags can increase the reach of your posts by making them visible to a wider audience. Posting on LinkedIn using relevant and popular hashtags in your industry to maximize post visibility is the key to good visibility.
Calls to Action
Include calls to action (CTA) in your posts to encourage users to interact more with your content. Whether it’s to comment, share the post or visit your website, a clear CTA can boost engagement.
Visual Content 🖼️
Posts with images, videos or infographics tend to get more engagement. Make sure your visuals are high quality and relevant to the content you’re sharing.
Content Strategy for LinkedIn
Content Calendar
A content calendar can help you stay organized and ensure consistency on LinkedIn. Plan your posts in advance and make sure to mix up the type of content to keep your audience interested.
Monitor and Adjust
Use LinkedIn analytics to track your post performance. Analyze the metrics such as engagement, reach and interactions to adjust accordingly.
Competitive Research
Doing competitive research can give you ideas on what works in your industry. Analyze your industry leaders’ posts and identify the trends and winning strategies.
Practical Tips to Optimize Your Posts on LinkedIn
Personalization and Authenticity
Be personal in your posts and be authentic in your communication. Users love authentic and relevant content.
Mix it up
Alternate between articles, status updates, videos and infographics to keep your audience interested and offer diverse content.
Use Social Media Management Tools
Social media management tools like Hootsuite or Buffer can help you schedule your LinkedIn posts, track performance and manage multiple accounts at once.
Summary
Knowing what to post on LinkedIn and when to post on LinkedIn is key to maximizing your marketing on this professional network. By following the tips and best practices in this article you’ll be able to create engaging posts and boost your presence on LinkedIn.
Whether you’re a business looking to increase visibility, a professional wanting to expand your network or a marketer looking to generate leads, this guide has got you covered. Don’t forget to test, analyze and adjust your strategies to stay relevant and effective on this powerful platform.
