Self-serve credits against a sales-led contract
ZoomInfo’s pricing page lists plans (ZoomInfo Professional, Copilot Advanced, Copilot Enterprise) without an amount. With no published ZoomInfo price, there is no price line below: only how each one sells.
Published prices
Shortest commitment
What a credit buys
Licences
Free option
Payment
Data and intent signals on both sides
Each vendor’s own claims, not audited figures.
Contacts
Companies
Phone numbers
Verified emails
Europe
Intent
Website visitors
How the data is built
On sourcing, Lusha’s own documents disagree: no data bought from brokers, according to its FAQ; brokers called “trusted” among the sources, according to the notice it sends to the people in its database. Lusha says its coverage is strongest in English-speaking countries.
What a two-person team can buy today without a sales call
At Lusha, a team of two can start on Pro the same day: 2 licences included, 600 credits a month for $69.90, up to 3,200 credits for $362.40, or $629.10 a year paid upfront. That is 120 to 640 phone numbers a month, or as many emails as credits.
At ZoomInfo, without talking to sales, there are two doors. ZoomInfo Lite, free, gives 10 credits a month according to ZoomInfo’s blog; its terms make access to the mailbox you connect a condition, while its annual report says users may choose. GTM.AI sells the data without the app (API, MCP, command line), from $0.45 down to $0.25 per record, without mobile numbers: a product for developers, not for a salesperson on LinkedIn. Anything else goes through a quote.
If you want to stop: Lusha’s cancellation terms against a non-cancellable contract
Lusha’s terms date from September 2026; ZoomInfo’s public licence terms from May 1, 2025. ZoomInfo leaves the term, renewal and price to each order form, which is not public.
Cancelling
Renewal
Refunds
Pausing
Lusha, ZoomInfo and Emelia: what each one is built for
Emelia needs no contract and no licence per person: 20 free credits at sign-up with a work email, a 7-day free trial without a card, then plans from $37 a month for the whole team. It finds emails and phone numbers, then runs cold email from many mailboxes and LinkedIn outreach together, which neither Lusha nor ZoomInfo automates.
Lusha is built for buying this week, by the month, at a published price: a small sales team, a recruiter, a founder who needs direct dials, with a free plan and a slider that follows the volume. Its Engage sends sequences from each user’s own mailbox.
ZoomInfo sells to large teams, with intent and website-visitor data, on contracts of one year or more negotiated with sales; the renewal clause sits in the order form, not in the public terms. Its sequences are an add-on, its Engage page now leading to Salesloft.
About this comparison
ZoomInfo publishes none: its pricing page shows plans without amounts and sends you to a demo or a quote, and its FAQ says the price depends on features, number of licences and credits. Figures quoted on third-party sites cannot be checked, so we do not use them.
Emelia features: Email finder · Emelia pricing
Emelia is a Lusha competitor. We have tried to stay fair: every figure about Lusha comes from its own website or public review sites.
