How each one charges: seats on quote against public credit plans
Lusha publishes a price for every plan except its top one; Cognism publishes none for its prospecting plans. What can be compared is how the bill is built.
Prices
Credits included
Seats
Commitment
Refunds
Free option
Lusha bills in US dollars, excluding tax, by card. Its terms reset unused credits at the end of a period, while its help centre lets monthly Pro and Premium plans carry over up to twice their monthly credits. Cognism does not say what happens to unused credits.
What one credit buys: a whole contact, or an email and a phone apart
The two count very differently. At Cognism a credit opens the whole contact; at Lusha each piece has its own cost.
Work email
Mobile number
Email and phone of one person
Opening a contact again
Export to a CSV file
Lusha can also query other data providers when its own data has nothing (2 credits per email, 8 per number, only when found). Wrong data is not refunded automatically at Lusha: its support reviews each case.
Do-not-call registers and checked mobiles in Europe
Cognism builds its offer around Europe: mobile numbers checked by calling them (Diamond Data), 10M+ contacts verified that way, and numbers on do-not-call registers in 16 countries, France, Germany, Spain and Italy among them, hidden from search and export by default. It gives coverage rates rather than counts: 90% of director-level roles in Europe and the United States.
Lusha gives counts by country on its data page: 103.1 million contacts in Europe, 16.1 million in France, 10 million in Germany, 9.8 million in Spain, and says Italian contact data is not currently available. Its help centre reserves do-not-call filtering for the Scale plan, while its FAQ says numbers are checked one by one; it claims more than 117 million verified phone numbers and 165 million verified emails worldwide.
The two extensions on LinkedIn
Cognism’s documented extension works on LinkedIn, Sales Navigator, LinkedIn Recruiter, company websites, and over Salesforce, HubSpot and Outreach; on a Sales Navigator list it loads the contacts visible on screen. Its listing shows 5,000 users and 4.0 out of 5 from 12 ratings, and a second Cognism listing shows 30,000 users and 4.8 from 193.
Lusha’s runs in Chrome and Edge on LinkedIn, Sales Navigator, Salesforce, HubSpot and Gmail and, with its “Everywhere” setting, on other B2B sites; it saves Sales Navigator contacts 25 at a time and can push contacts into an Engage sequence. It has 400,000 users and 4.2 out of 5 from 1.9K ratings. Neither extension sends LinkedIn invitations or messages.
Emelia’s Chrome extension does the LinkedIn part they leave out: on a profile it finds the email and phone number, paid only when found, then adds the person to a campaign that sends LinkedIn invitations and messages alongside emails (how it works).
Cognism or Lusha: a contract with 5 seats, or 1 seat paid by card
Lusha can be bought online by a single user, tested on a free plan, paid by card and stopped at the end of a month; each email and each number has its price, and its Engage tool sends sequences from Gmail or Outlook. Cognism is bought by a team, after a call and a sample, on a contract that renews for a year or more, with 1 credit covering a whole contact for everyone in the account and its European phone checks and do-not-call filtering included.
Neither automates LinkedIn. Emelia finds emails and phone numbers with credits from $19 a month and sends cold email and LinkedIn from one sequence on its Start plan, from $37 a month.
Lusha or Cognism: what buyers ask
They do not suit the same purchase. Lusha publishes its prices, has a free plan and bills by card from $49.90 a month for one seat. Cognism publishes no price for its plans, sells them with 5 seats on a contract, counts one credit per whole contact, and checks European mobiles by phone. Their review scores: 4.7 for Cognism and 4.0 for Lusha on Capterra, 2.9 and 1.2 on Trustpilot.
Lusha’s prices are public and those of Cognism’s plans are not, so no total can be compared. Lusha starts at $49.90 a month for 400 credits and one seat; Cognism starts with a quote for 5 seats.
Cognism does not: it exports contacts to a CRM, a CSV file, Outreach or Salesloft. Lusha’s Engage sends sequences from each user’s Gmail or Outlook mailbox, up to 1,000 emails a day per user, 10 active sequences each. Neither sends LinkedIn messages; Emelia sends both channels from one sequence.
Cognism’s plans are listed with 5 seats included, and none of its pages says whether fewer can be bought; its home page says teams of at least 5 salespeople often see the most value. Lusha’s Starter plan is made for one seat.
Emelia features: Email finder · Emelia pricing
Emelia is a Cognism competitor. We have tried to stay fair: every figure about Cognism comes from its own website or public review sites.
