Who writes the 1-star reviews: people found in the database
On Trustpilot, 57% of the 780 reviews give one star and 18% give five. Most recent ones are not from customers: they come from people who received unsolicited calls on a personal number, found their details in Lusha, or struggled to have them removed; some say they complained to the UK regulator.
Lusha claimed its Trustpilot profile on February 17, 2021 but does not reply to negative reviews. It now sends a “Personal Information Notice” to people it adds to its database, with 14 days to refuse and a removal form afterwards.
What paying users like: the extension, speed, CRM sync
On Capterra, ease of use gets the best sub-score (4.6 out of 5), and the Chrome extension holds 4.6 from 1.9K ratings. The praise is consistent: a contact’s email and direct dial appear on the LinkedIn profile in one click, and go to the CRM (Salesforce, HubSpot, Pipedrive and others) without copy-pasting.
Features score 4.1: beyond revealing contacts, paid plans add bulk enrichment of lists (from Starter) and buying signals (from Pro), and every plan, Free included, has email sequences.
Lusha ratings by platform
Scores read on October 8, 2026. G2 and Capterra block automated access: the G2 figure is the one Lusha publishes in its own pricing page data, the Capterra one comes from search results.
What customers like
- Ease of use
- The LinkedIn extension
- Emails and direct dials found fast
- CRM integrations
What they criticise
- Inaccurate or outdated data
- Bounced emails
- Price and credits that run out
- Support
What they complain about: outdated data, bounces, credits that run out
The most frequent complaint about the product is the data: numbers that no longer work, people who changed jobs, emails that bounce. Lusha itself says its coverage is strongest in English-speaking countries.
Next come price and credits: value for money is Capterra’s lowest sub-score (3.7), and support gets 3.9. Small plans run out fast when phone numbers cost 5 credits each, and paid plans are in dollars only.
Wrong number, lost credit? How Lusha handles bad data
Lusha does not give credits back automatically when an email bounces or a number is wrong. You report the record to support, which reviews it case by case; its terms say no credits or refunds are owed “based on the amount or quality of a particular record”.
For comparison, Apollo gives back the credit of an email that bounces within 30 days when sent from Apollo, and Emelia only charges a credit when an email is found and verified.
Is Lusha legit, and how does it compare?
Lusha is a real company, founded in 2016, with $245 million raised and SOC 2 Type II and ISO 27001 certifications; it is a registered data broker in several US states. Its database relies on legitimate interest rather than consent, a legal basis that Italy’s data protection authority (the Garante) refused to accept. Following an investigation opened on April 8, 2025, the Garante’s decision of July 14, 2026 fined Lusha Systems Inc. 2 million euros and required it to stop processing, and delete, any data on people in Italy acquired without an adequate legal basis. An appeal against that decision is pending before the Rome court, and since a court order dated September 8, 2026 the Garante has temporarily removed it from its website.
ZoomInfo scores 4.5 on G2 (9,170 reviews, search results), 4.1 on Capterra (322) and 1.8 on Trustpilot (339). Same gap as Lusha between G2 and Trustpilot. The Lusha vs ZoomInfo page compares the two further.
Emelia is a Lusha competitor. We have tried to stay fair: every figure about Lusha comes from its own website or public review sites.
