Lusha vs ZoomInfo: which one to choose, a public price list or an annual contract?

Self-serve credits against a sales-led contract

ZoomInfo’s pricing page lists plans (ZoomInfo Professional, Copilot Advanced, Copilot Enterprise) without an amount. With no published ZoomInfo price, there is no price line below: only how each one sells.

Published prices

LushaYes: $49.90, $69.90, $399.90 a month to start, Scale on quote

ZoomInfoNo: demo and quote

Shortest commitment

LushaOne month

ZoomInfo1 year (contracts of 1 to 3 years)

What a credit buys

LushaAn email (1 credit) or a phone number (5)

ZoomInfoA whole record (1 credit per its pricing FAQ, which also says the cost depends on the depth of data), kept 12 months

Licences

Lusha1, 2 or 5 included, then $49.90 each

ZoomInfoNumber of licences priced in the quote

Free option

LushaFree: 40 credits a month

ZoomInfoZoomInfo Lite: 10 credits a month (ZoomInfo’s blog)

Payment

LushaCard, US dollars

ZoomInfocard, ACH, wire transfer, EFT and cheque, invoiced yearly, half-yearly or quarterly

Data and intent signals on both sides

Each vendor’s own claims, not audited figures.

Contacts

Lusha515M+

ZoomInfo500M+

Companies

Lusha29M+

ZoomInfo100M+

Phone numbers

Lusha117 million direct dials

ZoomInfo135M+ verified phones, of which 120M+ direct dials

Verified emails

Lusha165 million

ZoomInfo200M+

Europe

Lusha103.1 million contacts

ZoomInfo66M+ contacts, 18.5M+ mobile numbers

Intent

Lusha5 topics from Starter, 25 on Scale; 26 buying signals

ZoomInfoFrom Copilot Advanced; real-time on Copilot Enterprise

Website visitors

LushaYes, paid in credits

ZoomInfoFrom Copilot Advanced

How the data is built

LushaCommunity of users sharing their mailboxes, partners, public sources

ZoomInfoIncludes 300+ human researchers (claimed)

On sourcing, Lusha’s own documents disagree: “does not buy from data brokers”, says its FAQ; “trusted data brokers”, says the notice it sends to the people in its database. Lusha says its coverage is strongest in English-speaking countries.

What a two-person team can buy today without a sales call

At Lusha, a team of two can start on Pro the same day: 2 licences included, 600 credits a month for $69.90, up to 3,200 credits for $362.40, or $629.10 a year paid upfront. That is 120 to 640 phone numbers a month, or as many emails as credits.

At ZoomInfo, without talking to sales, there are two doors. ZoomInfo Lite, free, gives 10 credits a month according to ZoomInfo’s blog; its terms make access to the mailbox you connect a condition, while its annual report says users may choose. GTM.AI sells the data without the app (API, MCP, command line), from $0.45 down to $0.25 per record, without mobile numbers: a product for developers, not for a salesperson on LinkedIn. Anything else goes through a quote.

If you want to stop: Lusha’s cancellation terms against a non-cancellable contract

Lusha’s terms date from September 2026; ZoomInfo’s public licence terms from May 1, 2025. ZoomInfo leaves the term, renewal and price to each order form, which is not public.

Cancelling

LushaEnd of the paid term, back to the free plan. Notice before renewal: at least 14 days according to Lusha’s terms and FAQ, 24 hours according to its help centre.

ZoomInfoNot cancellable during the term

Renewal

LushaAutomatic, at the price then in force, without the first term’s discount

ZoomInfoSet in the order form; until March 27, 2025, public terms renewed automatically 60 days before the end at +10%

Refunds

LushaLusha’s terms say all payments are non-refundable; its help centre says refund requests are reviewed case by case.

ZoomInfoOnly if ZoomInfo fails its obligations (uptime under 99.9%, data accuracy under 95% not fixed within 30 days…)

Pausing

LushaMonthly plans can be frozen 1 or 2 months

ZoomInfoNothing published

Governing law (Europe)

LushaEngland, courts of London

ZoomInfoEngland and Wales, arbitration in London

Lusha or ZoomInfo: which one to choose before signing anything?

Choose Lusha if you want to start this week, pay by the month and know the price in advance: a small sales team, a recruiter, a founder who needs direct dials. You can test the data on the free plan, then move up the slider as the volume grows.

Consider ZoomInfo if you buy for a large team, want its intent and website-visitor data, and accept a contract of one year or more negotiated with sales. Ask for the renewal clause in writing: it is in the order form, not in the public terms.

Neither automates LinkedIn. Lusha’s Engage sends sequences from each user’s own mailbox, and ZoomInfo sells sequences as an add-on, its Engage page now leading to Salesloft. Emelia runs cold email from many mailboxes and LinkedIn outreach together, from €37 a month, with a 7-day trial.

About this comparison