ZoomInfo and Cognism: contracts and quotes instead of a price list
Both suit a team that wants phone-verified or intent data and accepts a sales process. ZoomInfo claims 500M+ contacts and 100M+ companies, bills on contracts of 1 to 3 years and publishes no subscription price; the Lusha vs ZoomInfo page compares what can be compared.
Cognism, based in London, sells on quote too, with 5 licences included on both its plans. Its argument is phone-verified mobile numbers (“Diamond Data”) and coverage of Europe; one credit reveals a whole contact. It also owns Kaspr, bought in 2022. Neither publishes a price, so there is no price line against Lusha on this page.
Lusha’s competitors compared: billing unit, cost of a phone number, free plan
Prices in each vendor’s own currency, as published on October 2026. ZoomInfo and Cognism publish none.
- 1
Emelia
Best for: Finding emails, then emailing and LinkedIn from one planBilled per plan, not per user. An email found costs 1 credit, a phone number 50. No built-in database; 7-day trial without a card instead of a free plan. Same price in euros and dollars.
From €37/month - 2
Apollo.io
Best for: A bigger free plan and a full sequencerBilled per licence; each licence adds its monthly credits to the team’s pot. A phone number costs 8 credits, an email 1. The free plan alone gives 75 credits a month. US dollars.
Free, then $65/month per licenceLusha vs Apollo - 3
ZoomInfo
Best for: Large teams buying on a yearly contractSold through a sales quote, with contracts running 1 to 3 years. One credit buys a whole record per its pricing FAQ, which also says the cost depends on the depth of data. The free tier, ZoomInfo Lite, comes with 10 credits a month.
- 4
Cognism
Best for: Phone-verified mobile numbers in EuropeQuote only, 5 licences included. One credit reveals a contact, email and mobiles included. No free plan or self-serve trial: a free data sample, sent within about 72 hours.
- 5
Clay
Best for: Chaining many data providers, Lusha among themBilled per actions and data credits, unlimited seats; phone numbers from Launch. Free plan with 100 data credits a month, without phone numbers. US dollars.
Free, then $185/month - 6
Kaspr
Best for: Mobile numbers from LinkedIn, included in a licenceBilled per licence, with 100 or 200 phone numbers a month included, unlimited work emails on paid plans and an export credit per lead taken out. LinkedIn, Sales Navigator and Recruiter Lite only. Euro, pound and dollar price lists.
Free, then €59/month per licence
Free Lusha alternatives, and what “free” includes
- Lusha Free: 40 credits a month (8 phone numbers), one licence, no card.
- Apollo.io Free: 75 credits a month, 2 sequences per team, 250 emails a day.
- ZoomInfo Lite: 10 credits a month according to ZoomInfo’s blog; its terms ask for access to the mailbox you connect.
- Clay Free: 100 data credits and 500 actions a month, no phone numbers.
- Cognism: no free plan, only a data sample.
- Emelia: no free plan either; a 7-day trial without a card. On “free”, Lusha and Apollo do better.
Apollo: more credits on the free plan, a licence per user
Apollo is the closest to Lusha: a contact database, a browser extension, credits to reveal emails and numbers. Its free plan gives 75 credits a month against Lusha’s 40, and its paid plans include far more credits (2,500 per licence on Basic at $65). A phone number costs 8 credits there, 5 at Lusha.
The difference is the unit: at Apollo, each person needs a licence, and the team’s credit pot grows with every licence; at Lusha, the balance is set by the plan and shared, with 2 licences included on Pro. Apollo’s sequences also connect mailboxes per licence (unlimited Google and Microsoft mailboxes on Professional), where Lusha’s Engage uses the user’s own Gmail or Outlook. The Lusha vs Apollo page prices both for the same volume.
Clay: Lusha as one of many enrichment providers
Clay is first a table that queries other providers in a row (a “waterfall”), 150+ of them, on top of its own base of 900M people. Lusha is one of those providers, but enriching a contact with Lusha in Clay requires your own Lusha account; only its signals and lookalikes run on Clay credits. You pay Clay in actions and data credits, from $185 a month on Launch (2,500 data credits), with unlimited seats.
It suits a team that wants several sources on each contact and has someone to build the tables. For a salesperson who wants a number in two clicks from LinkedIn, Lusha’s extension is simpler.
Kaspr: the LinkedIn phone finder
Kaspr, a Paris company owned by Cognism since 2022, does what Lusha’s extension does, but only on LinkedIn, Sales Navigator and Recruiter Lite. Its billing is the opposite of Lusha’s: one licence per person, with 100 phone numbers a month on Starter (€59) or 200 on Business (€99), unlimited work emails on paid plans, and an export credit for every lead you take out of it. It also has a euro price list, which Lusha does not.
For 200 numbers a month, Kaspr costs $99 on its dollar list, Lusha $114.90 (Pro). Split the same volume between 2 people and the order flips: Kaspr bills 2 licences ($130), Lusha $114.90, since Pro includes 2 licences. Kaspr runs no email campaigns; Lusha’s Engage sends from each user’s mailbox. The full comparison: Kaspr vs Lusha.
Emelia: find the contact, then email and LinkedIn from the same plan
Emelia starts where Lusha stops. You bring the leads (unlimited scraping of LinkedIn searches, Sales Navigator and CSV files on every plan), Emelia finds and verifies the emails at 1 credit each, and the same plan sends the campaign: cold email from 3, 50 or unlimited mailboxes with warm-up, and LinkedIn invitations and messages from 1 to 10 accounts.
It is billed per plan (€37, €97 or €297 a month), not per user, with credit packs from €19 for 1,000 credits; the same figure in euros and in dollars. What Emelia does not have is a database to search: you need a source of leads.
When Lusha is still the better buy
- You call more than you email. A phone number costs 5 credits at Lusha against 50 at Emelia: 200 numbers a month cost $114.90 on Lusha Pro, $136 at Emelia (Start and a 10,000-credit pack).
- You need up to 400 emails a month. That many emails cost $49.90 on Lusha Starter, $56 at Emelia with Start and the smallest pack.
- You need a database to search, by job title, company and buying signals, with 515M+ contacts behind it.
- You want a free tool for a few contacts a month: 40 credits, without a card.
- Your team lives in a CRM: native Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics and Bullhorn integrations, plus an API and an MCP server (the API is listed on every plan in the pricing table, but on Scale only in one help-centre article).
Two questions before switching from Lusha
Lusha’s extension reads LinkedIn profiles but automates nothing. Lusha’s pages do not even agree on who gets its API: every plan for the pricing table and the API docs, with strict limits on Free and Starter, only Scale for one help-centre article (“Scale plan only”). Apollo puts LinkedIn steps in its sequences as manual tasks. Emelia sends LinkedIn invitations and messages itself, from 1 account on Start to 10 on Scale, alongside cold email, with an email finder; it has no database, so the leads come from LinkedIn, Sales Navigator or your files.
Lusha, Apollo and Clay bill in US dollars only; ZoomInfo and Cognism publish no price. Kaspr has a euro price list (Starter at €59 per licence). Emelia shows the same figure in euros and in dollars, from €37 a month (€30.83 billed yearly).
Emelia is a Lusha competitor. We have tried to stay fair: every figure about Lusha comes from its own website or public review sites.
