Credits for the whole account, or credits per licence
At Lusha, every licence and API key draws on one balance, sized by the slider (400 to 10,000 credits a month). At Apollo, each person needs a licence, and each licence adds its monthly credits to a team pot. The first model favours a few heavy users; the second, a team where everyone prospects.
What sets the price
Credits on the cheapest paid plan
Phone number, in credits
Extra person
Rollover
Both bill in US dollars, excluding taxes.
Free plans, browser extensions and API access
Free plan
Trial of paid plans
Browser extension
Extension rating
API
MCP server
Coverage: where each database is strongest
Lusha publishes its coverage by country: 132 million contacts in the United States (87.8 million in its FAQ), 103.1 million in Europe (16.1 in France, 10 in Germany, 9.8 in Spain), 36.6 million in Brazil; its help centre says it is strongest in English-speaking countries. Apollo publishes only totals: 240M contacts and 30M companies on its website (its Trustpilot description says 210 million and 35 million).
Neither database can be audited from outside: only the bounces and wrong numbers on your own market show how either one holds up.
5,000 emails and 100 phone numbers a month: the bill at each
The same need priced three ways, billed monthly: Lusha’s cheapest step for 5,600 credits; Apollo’s cheapest plan with one licence per person and the 5,800 credits this takes there; Emelia’s credit subscription alone, the monthly pack that covers its 10,000 credits, with no plan and nothing per person.
One person
3 people
Lusha and Apollo are shown in US dollars, the only currency either bills in; Emelia’s column follows your currency, at the same figure in euros or dollars. Apollo’s column shows a range: its extra credits have a published price per volume tier, but Apollo does not say how the tiers apply, so the low end prices all the extra credits at the tier the volume reaches and the high end prices each slice at its own tier. Emelia looks each phone number up across several providers in a waterfall, at 50 credits per number found, and gives the credits back when none is found.
Sequences: Engage on one inbox per user, Apollo with mailboxes per licence
Both include an email sequencer in their plans; neither automates LinkedIn (Apollo turns LinkedIn steps into manual tasks).
Sending mailboxes
Daily limit
Warm-up
Active sequences
Dialer
Apollo’s “unlimited” daily sending on Professional and Organization is subject to a Fair Use Policy, which is nowhere to be found in its terms. Emelia sends from 3, 50 or unlimited mailboxes with warm-up included, and automates LinkedIn invitations and messages.
Lusha, Apollo and Emelia for a team of three: the bill and what each adds
Emelia adds what neither automates: LinkedIn invitations and messages, and cold email from 3, 50 or unlimited mailboxes with warm-up, from $37 a month for the whole team, not per person. Its credits find emails and phone numbers with no plan to buy.
Apollo: for 3 people revealing 5,000 emails and 100 numbers a month, $195 against $606.15 at Lusha. It also has a trial of its paid plans and, on Professional, unlimited Google and Microsoft mailboxes per licence for its sequences.
Lusha publishes its coverage country by country (Apollo does not), runs its extension in Edge as well as Chrome, and keeps a single credit balance whose licences do not each need a plan.
Lusha and Apollo together
Yes. Both sync with Salesforce and HubSpot, so contacts revealed in either land in the same CRM, and Clay can query both as data providers (with your own Lusha account for Lusha’s enrichment). You would then pay two subscriptions and two credit balances.
Emelia features: Email finder · Emelia pricing
Emelia is a Lusha competitor. We have tried to stay fair: every figure about Lusha comes from its own website or public review sites.
