Reply.io Pricing 2026: Every Plan, Add-On and Real Monthly Cost

Reply.io publishes its prices, which already sets it apart from Salesloft or Cognism. The real entry point, monthly and with no commitment, is $59. That number is accurate, and it tells you almost nothing.

It is a per-user price, on an email-only plan capped at 1,000 active contacts. The moment you add LinkedIn, phone, contact volume or the AI agent, the bill jumps an order of magnitude.

Every amount in this article is a monthly price with no commitment, because that is what you actually pay in your first month. Annual commitment rates are listed separately wherever they exist.

Reply.io sells two prospecting plans, plus an agency offer and an AI agent billed on its own. The two main plans do not share the same billing unit, and that is where the whole difficulty sits.

The trial runs for 14 days, with no commitment, with access to the core features and 50 free data credits.

This is the entry plan, and the only one whose price climbs with the number of active contacts. It is billed per user and covers email only.

What is included at every tier: an unlimited number of sending mailboxes subject to a fair use policy, unlimited email sending to active contacts, warmup on every mailbox, the anti spam and deliverability suite, 50 live data credits per month and up to 200 website visitor identifications per month.

What is not included: LinkedIn, calls and SMS. On this plan they are paid add-ons.

At $99 per user per month, or $89 with an annual commitment, this is the plan Reply.io pushes for teams. It flips the logic entirely.

• Active contacts become unlimited, the volume tier disappears

• LinkedIn automation is included, not an add-on

• Calls and SMS are included

• WhatsApp is available in semi automated mode

• The number of sending mailboxes drops to 5 on monthly billing, and 10 on annual billing

• CSM onboarding and team performance reporting are included

The trade off is clear: you gain every channel and unlimited contact volume, you lose unlimited mailboxes.

This is the most important point in this article, and it is easy to miss.

At 5,000 contacts, Email Volume costs $99 per user per month. Exactly the price of Multichannel. Except that Multichannel has no contact cap at all and includes LinkedIn, phone and SMS.

Past that point, the gap widens against the entry plan.

A team prospecting 25,000 contacts on Email Volume pays $299 per user per month for email alone, while Multichannel hands it unlimited contacts and four channels for $99.

The only objective reason to stay on Email Volume beyond 5,000 contacts is the mailbox count. Email Volume gives you an unlimited number, Multichannel stops at 5 on monthly billing. For a team running cold email at scale across dozens of addresses, that ceiling is a blocker, and this is precisely where the bill turns absurd.

Built for agencies running prospecting on behalf of several clients, it rests on a multi workspace structure with unlimited clients and users, unlimited mailboxes, a consolidated email and LinkedIn inbox, role based permissions and optional white labelling.

LinkedIn automation remains an add-on there, at $69 per month per LinkedIn account. Published figures put the entry point between $166 and $210 per month, without the vendor publishing a single number.

This is the product Reply.io has pushed hardest for two years, and it is billed entirely separately from everything else.

Jason runs in two modes. In Autopilot, it identifies prospects, builds the sequences, sends the messages, handles replies and books meetings on its own. In Copilot, it prepares each action and waits for your approval before sending.

A word on method is in order. The vendor advertises reply rates of 60% to 65% on some accounts. That figure is self reported, with no published methodology and no independent measurement, and it sits far above the rates observed in cold outreach. Treat it as a sales claim to verify on your own campaigns, not as established data.

• LinkedIn automation: $69 per month per LinkedIn account, on Email Volume and on Agency

• Calls and SMS: $29 per month per account, on Email Volume

• Email validation: from $20 per month, in tiers of 5,000 to 300,000 verifications

• Data and AI credits: from $20 per month, in tiers of 200 to 10,000 credits

The base allowance is deliberately low: 50 data credits per month on Email Volume. Any team genuinely using the contact database will end up buying top ups.

Assumptions: monthly billing with no commitment, Multichannel plan unless stated otherwise, no credit overage.

The third row deserves a second look. Five reps on the entry plan with the LinkedIn add-on cost $840 per month, against $495 for those same five people on Multichannel, which already includes LinkedIn and unlimited contacts. The cheaper plan on paper therefore ends up 70% more expensive in this configuration.

• Multichannel sequences combining email, LinkedIn, calls, SMS and WhatsApp in a single cadence

• A built in database advertised at more than one billion contacts and 60 million companies across more than 150 countries

• Warmup included on every sending mailbox and an anti spam and deliverability suite

• An unlimited number of sending mailboxes on Email Volume and on Agency

• Website visitor identification, up to 200 per month on the entry plan

• AI generation of variables and sequences

• An optional autonomous AI agent, with two operating modes

• A unified email and LinkedIn inbox, and team reporting on Multichannel

This is a genuine differentiator against pure sending tools. Reply Data advertises more than one billion contacts, more than 60 million companies and coverage across more than 150 countries, including more than 220 million contacts and 15 million company profiles in the United States.

The reservation is about access, not size. The included allowance is 50 credits per month on the entry plan, which is symbolic. The database only becomes genuinely usable once you buy extra credits, and its real cost depends entirely on the tier you negotiate.

• A steep learning curve on configuring complex sequences, the criticism users cite most often

• An interface judged slow on certain actions, with slowdowns reported under heavy use

• Contact and duplicate management described as tedious at import, with unhelpful error messages

• Customer support tied to subscription type, with monthly plans getting more limited access

• The 5 mailbox ceiling on monthly Multichannel, which pushes you towards the contact billed plan

• The stacking of add-ons, which makes the final quote hard to anticipate from the public grid

Reply.io is well rated. The platform scores 4.6 out of 5 on G2 across roughly 1,551 reviews, and 4.6 out of 5 on Capterra across 95 reviews.

The strengths that come up most are ease of use, smooth automation, time saved on campaign setup, multi step sequence management and support responsiveness. The criticism centres on the learning curve, occasional sequencing glitches, personalisation judged limited at times, and integrations that could be better, notably with HubSpot.

Reply.io holds up very well for a team of three to fifteen reps that wants real multichannel in a single tool, with a built in contact database and no appetite for wiring together three separate subscriptions. For that profile, the Multichannel plan at $99 per user is in line with the market and covers the essentials.

It becomes debatable in three cases. A team running cold email at scale across several dozen mailboxes hits the mailbox ceiling and falls back onto a contact billed plan that gets very expensive. A team doing email only has no reason to pay for a multichannel plan. And an organisation that wants the AI agent discovers that this product is billed between $500 and $3,000 per month, several times the price of the platform itself.

Prices recorded in August 2026, as monthly prices with no commitment. The billing model is stated every time, because that is what decides your budget, not the headline price.

Lemlist is the closest competitor on scope: multichannel email and LinkedIn, built in lead database, in house warmup. The billing model is the same, per user, with the same switch between an email offer and a multichannel offer.

• Free: free, browser extension, no campaigns

• Email: $69 per month, $55 with an annual commitment, unlimited users

• Multichannel: $109 per user per month, $87 with an annual commitment, with LinkedIn, SMS, WhatsApp and calls

• Enterprise: on request, recommended from five users up

Instantly plays the volume sending game rather than the multichannel one. No LinkedIn, but unlimited mailboxes and warmup across the whole range, and billing per subscription rather than per user.

• Growth: $47 per month, 1,000 contacts and 5,000 emails per month

• Hypergrowth: $97 per month, 25,000 contacts and 125,000 emails

• Lightspeed: $358 per month, 100,000 contacts and 500,000 emails

• Lead generation credits and deliverability tools are billed separately

Smartlead is the other reference point in volume sending. Like Instantly, it does no LinkedIn, bills per subscription and includes unlimited mailboxes from the first plan.

• Basic: $39 per month, 2,000 contacts and 6,000 emails

• Pro: $94 per month, 30,000 contacts and 90,000 emails

• Unlimited Smart: $174 per month, unlimited contacts and 150,000 emails

• Unlimited Prime: $379 per month, 500,000 emails

• An annual commitment takes roughly 17% off across the range

La Growth Machine is the French alternative on LinkedIn and email multichannel, with a built in company database. Billing is per identity, meaning a complete prospecting station with its LinkedIn account and its sending addresses, which is not the same thing as a user seat.

• Basic: $70 per identity per month, up to 3 identities, LinkedIn and email, 250 enriched leads, no CRM sync

• Pro: $135 per identity per month, unlimited identities, 5 sending addresses per identity, calls channel and intent signals, 400 enriched leads

• Ultimate: $195 per identity per month, with the X channel, 10 addresses per identity, 1,000 enriched leads, HubSpot and Pipedrive sync and custom sequences

• Agency: on request, from six identities up

Apollo.io combines a massive contact database, sequences, a phone dialler and enrichment in one tool. It is the most direct competitor on the data plus execution promise.

• Free: free, 50 credits per month

• Basic: $59 per seat per month, $49 with an annual commitment

• Professional: $99 per seat per month, $79 with an annual commitment

• Organization: $149 per seat per month, $119 with an annual commitment, minimum three seats

Salesloft plays in another category: a revenue orchestration platform with call analysis, deal tracking and revenue forecasting. No public pricing, annual contract paid upfront.

• No advertised price, quote mandatory

• Between $100 and $170 per user per month after negotiation depending on the package

• Median annual budget observed at roughly $30,700

• Onboarding fees on top, estimated between $3,000 and $25,000 in the first year

• The detail is covered in our dedicated article on Salesloft pricing

Every amount below is a monthly price with no commitment.

The reading is clear. Four of the eight tools bill per head or per identity, so their invoice tracks team size. Three bill per subscription. And two philosophies coexist on mailboxes: those that grant an unlimited number and those that cap them, which is decisive the moment you want to run volume cleanly.

The shared scope is wide, wider than with a Salesloft or a Cognism. Both tools send email and LinkedIn sequences, warm up mailboxes, find addresses and handle replies in a unified inbox. The comparison therefore makes sense across almost the entire chain.

Two differences shape the decision.

The billing unit. Reply.io bills each user, on both of its main plans. Emelia bills a subscription whose capacity is measured in sending mailboxes and LinkedIn accounts.

The number of sending mailboxes. This is the most concrete point. Reply.io's Multichannel plan stops at 5 mailboxes on monthly billing, and 10 on annual. Emelia's Grow plan opens 50, and the Scale plan an unlimited number.

The two models therefore do not overlap. At Reply.io, the bill follows the number of users: every person who prospects adds a full subscription. At Emelia, it follows sending capacity: the Grow plan at $97 per month opens 50 sending mailboxes and 5 LinkedIn accounts on a single subscription, where Reply.io's Multichannel plan stops at 5 mailboxes on monthly billing.

In the other direction, it pays to be clear about what Emelia does not do. Calls, SMS and WhatsApp do not exist at Emelia, nor does the autonomous AI agent, and Reply.io's built in contact database has no equivalent in volume. Emelia also offers no team mode to date: one subscription equals one user account, and the model works when one person drives prospecting on behalf of several reps.

Emelia publishes its grid, in three tiers at $37, $97 and $297 per month, with no commitment, and two months free on annual billing.

• The Start plan opens 3 sending mailboxes and 1 LinkedIn account

• The Grow plan 50 mailboxes and 5 LinkedIn accounts

• The Scale plan unlimited mailboxes and 20 LinkedIn accounts

Contacts, emails, LinkedIn actions and scraping are unlimited across the range, and warmup is included from the first tier. Email finder and phone number lookup credits can be topped up on demand and are only deducted when data is actually found. Sending and enrichment are two separate counters: hitting a credit quota does not pause your campaigns.

• Check your real active contact volume first. Beyond 5,000, Multichannel is cheaper than Email Volume, even if you only do email

• Only pay the $69 per account LinkedIn add-on if you are staying on Email Volume for the unlimited mailboxes, otherwise Multichannel includes it

• The annual commitment moves Multichannel from $99 to $89 and doubles the mailbox count, from 5 to 10. It is the only place where annual changes anything other than the price

• Count the users genuinely active in the tool, not your sales headcount. On a per seat model, every dormant licence costs full price

• Size your data credits separately rather than moving up a plan: the included allowance is 50 credits per month, everything beyond that is a top up

• Test the AI agent during the 14 day trial before committing to $500 per month minimum

Yes, if you want full multichannel in a single tool, with a team of three to fifteen people, a genuine need for calls and SMS on top of email and LinkedIn, and a built in contact database to avoid a separate data subscription. For that profile, $99 per user per month is a fair market price, and the tool is solidly rated by its users.

No, in two specific cases. If your prospecting rests on send volume and a large fleet of mailboxes, the 5 mailbox ceiling on Multichannel sends you back to a contact billed plan that reaches $299 per user per month at 25,000 contacts, where subscription based tools do the same job for a fraction of the price. And if you only do email and LinkedIn, you are paying for channels you will never switch on.

The right reflex before signing is simple: count your sending mailboxes and your active contacts before you look at the advertised price. Those two numbers, not the $59 entry point, determine what Reply.io will actually cost you.