Emelia tutorialsTips and training

How to use spinText in your cold-mailing campaign

If you're prospecting by email and want to scale up to send more emails, you've probably already run into this problem: how can you automate even more sends without all your messages being identical?

The answer is spintext 🤘

What is spintext?

Spintext is a bit like a magic solution that allows you to automatically create multiple versions of the same message. It is used to make each email unique while maintaining automation. This technique is widely used in content spinning to avoid duplicate content on the web, making it just as useful in B2B prospecting.

What does it look like in practice?

Let's take a very simple example:

Hello Thomas, I'm writing to you because I think you might be interested in our tool.

When sending, Emelia will randomly choose an option from each variation, generating hundreds of variations from a single message.

Are you starting to see why this is so useful?

👇

Why is Spintext essential for cold emails?

To avoid spam filters

The basic rule of cold emailing is to do everything you can to avoid ending up in SPAM. The thing is, security tools analyze all incoming emails, and yours won't escape. So if you send exactly the same content to hundreds of addresses, it's a big red flag 🚫 It's the perfect signal that automation is at work, and email servers will find it suspicious and send you straight to the spam folder. And then it's not just spam, but your email reputation and domain name that will take a hit. So, use spintext to guarantee good deliverability for your campaigns and ensure a good reputation for your email addresses and domain names over time.

🚨 Key takeaway: Spintext breaks the uniformity of traditional cold email campaigns. The result: better deliverability and fewer emails ending up in spam.

To avoid tiring out your prospects

When you send 4 or 5 follow-ups, and they all look the same, it's obvious. Spintext allows you to vary the tone, form, and sometimes even the content.

But clearly, this is not the best way to add value to your prospect in your prospecting messages. Because yes, Spintext is great for creating lots of different variations from a technical standpoint for email servers, but your prospect needs more than that. They need advanced personalization. Your prospect needs to see that you've researched them, their issues, and that you know how to respond to them, that you've already done it for other companies similar to theirs.

And for that, we have the REAL magic solution to personalize your cold email sequence from A to Z based on your prospects' LinkedIn profile data: the Magic Writer 🪄 (we'll talk about it at the end of this article).

Best practices for effective spinning

Cold email spintext

✅ Don't limit yourself to the intro

Changing “Hello” to ‘Hi’ or “Hello” is good. But it's not enough. You also need to spin:

  • the opening sentences

  • the wording of your arguments

  • the follow-up

  • the signature

The more you vary, the more natural the message will sound.

✅ Spin complete sentences (not just words)

This is where it gets powerful. Example:

I am contacting you because I believe I can improve your sales processes.

Here, you're not just changing an adjective: you're offering three different angles of contact, and that makes all the difference.

✅ Add personalized variables

Combine spintext with personalization variables such as:

  • first name

  • company name

  • prospect's job title

  • industry

Each message becomes truly unique. That's the secret to the best cold email campaigns.

We explain how it works in this video:

How powerful is Spintext?

This is where the math gets interesting. Let's take a simple example:

  • 5 different spintexts

  • 4 variants for each

Result: 4⁵ = 1024 possible combinations.

In other words: 1,024 unique emails generated from a single template. And if you push it a little further (10 spintexts, 5 variants each), you can achieve thousands of different versions.

Not bad, right? 🤓

What spintext can't do (and how Emelia goes further)

Spintext, as clever as it is, has its limitations:

  • It remains manual to design (writing 3 or 4 variants each time takes time)

  • It does not change the substance of the message, just the form

  • It does not take into account the context of the prospect (professional background, company size, pain points, etc.)

And that's where Emelia's Magic Writer comes in 🦄

The Magic Writer: AI that writes ultra-personalized sequences for you

Why spin by hand when AI can write four different emails per prospect, based on automatically enriched data (job title, company, experience, LinkedIn profile, etc.)?

Emelia's Magic Writer generates:

  • fully written sequences

  • tailored to the industry, company size, and business challenges

  • with a

    style adjusted to your preferred tone

    : friendly, professional, expert, direct, etc.

And best of all, each prospect receives a unique sequence, with no need for spintext.

This is the most advanced level of automated personalization available today in the B2B prospecting market.

In short

Spintext is a great tool for improving deliverability and breaking the “copy-paste” effect of cold email campaigns. But when you can entrust the job to AI that writes four unique messages tailored to each prospect, the choice is easy.

It all depends on how many emails you want to send and how many people you want to reach... In any case, whether you use Spintext or Magic Writer, it is now absolutely essential to send unique, personalized messages, ideally enriched with data collected about your prospects (thanks to Magic Writer 😉).

🎯 Try our SpinText feature or Magic Writer in Emelia now and discover how to achieve hyper-personalization on a large scale, effortlessly 👌

Want to try Emelia for free?

Clear, transparent prices without hidden fees

No commitment, prices to help you increase your prospecting.

Start

€37

/month

Unlimited email sending

Connect 1 LinkedIn Accounts

Email Warmup Included

Unlimited Scraping

Unlimited contacts

Grow

Best seller
arrow-right
€97

/month

Unlimited email sending

Up to 5 LinkedIn Accounts

Unlimited Warmup

Unlimited contacts

1 CRM Integration

Scale

€297

/month

Unlimited email sending

Up to 20 LinkedIn Accounts

Unlimited Warmup

Unlimited contacts

Multi CRM Integrations

Unlimited API Calls

Credits

May use it for :

Find Emails

AI Action

Phone Finder

Verify Emails

1,000
5,000
10,000
50,000
100,000
1,000 Emails found
1,000 AI Actions
20 Number
4,000 Verify
19per month

You might also like

Blog
5/19/2025

ARR: The Secret to Optimizing Your Recurring Revenue Today

Annual recurring revenue, or ARR, is a key indicator for companies offering subscriptions.Understanding what ARR is helps businesses make informed decisions,

Read more
Blog
6/11/2025

The 7 Best Alternatives to Excel in 2025: Your Guide to Smarter Spreadsheets

In 2025, modern spreadsheet solutions offer affordability, real-time collaboration, and features that often surpass Excel.

Read more
Blog
6/10/2025

The 7 Best Alternatives to Notion in 2025

Notion has transformed productivity with its all-in-one workspace, which combines note-taking, project management, and database features into a single platform.

Read more
Blog
5/18/2025

LinkedIn Premium Cost in 2025: Is It Worth Your Investment?

In this article, we will examine the pricing for the various LinkedIn Premium plans, such as Career, Business, and Sales Navigator.

Read more
Tips and training
6/9/2023

Cold Emailing: The Complete Guide to getting started

In this guide, we tell you absolutely everything about creating and sending your first cold mailing campaign from A to Z.

Read more
Tips and training
2/2/2024

Email warmup: Everything you need to know

Many people still do email marketing without knowing the principle of email address heating, also known as domain heating or IP heating.

Read more
Blog
5/18/2025

Understanding Net Sales vs Gross Sales: A Quick & Clear Guide

When analyzing a company's revenue, it is essential to understand the difference between net and gross revenue.

Read more
Blog
6/11/2025

The 7 Best No-Code App Builders in 2025

You'll find the seven best no-code app builders in 2025, along with detailed information to help you make your choice.

Read more
Blog
6/10/2025

The 7 Best Electronic Signature apps in 2025

Welcome to 2025, where electronic signature applications have transformed the way we do business, making document signing faster, and smarter

Read more
Blog
6/10/2025

The 7 Best Sitemap Generation Tools in 2025

We explore the seven best sitemap generation tools for 2025, each tailored to different needs, from small blogs to corporate websites.

Read more
Blog
5/22/2025

Neverbounce VS Kickbox VS Emelia Description, User Reviews, Pricing

Improve your email deliverability with effective verification tools. Learn how to enhance your sender reputation and boost engagement. Read the article now!

Read more
Blog
6/9/2025

The 8 Best Screen Sharing Software Programs in 2025

We have selected the eight best screen sharing tools, focusing on performance, security, and ease of use and collaboration features.

Read more
Blog
5/16/2025

The Best AI Video Generators in 2025: Transform Your Content Strategy

Video content typically requires a lot of effort and resources, but AI video generators offer creators a powerful shortcut.

Read more
Blog
5/26/2025

9 best SEO Audit Tools: Comprehensive Guide to Boosting your Website's Performance

Anyone who wants to improve their ranking should regularly audit their website to assess its current level of optimization...

Read more
Blog
6/8/2025

The 15 best grammar checkers in 2025

Grammar checkers have evolved into powerful AI-powered assistants, revolutionizing the way we write clear, polished, and impactful text.

Read more
Blog
6/9/2025

The 8 Best Presentation Software Programs in 2025

This guide explores the 8 best presentation software programs, each offering unique features to streamline your workflow and captivate your audience.

Read more
Blog
5/12/2025

What is Data Enrichment? A Guide to Enhancing Your Data Strategy

Discover how data enrichment can elevate your data strategy, improve insights, and drive better decision-making. Read more to enhance your approach today.

Read more
Blog
2/19/2024

5 Great Methods to Do Reverse Email Lookup (for Free)

Discover 5 Effective and Free Methods to Conduct Reverse Email Lookups for Identifying Email Owners and Verifying Identities

Read more
Blog
4/2/2025

3 No-Code Web Scraping Tools to Use in 2025: Scrape Like a Pro Without Coding 🛠️

Discover 3 no-code web scraping tools to use in 2025 to simplify data extraction and boost productivity—no coding skills required.

Read more
Tips and training
5/8/2024

Top 7 Best Lix Alternatives

LinkedIn Sales Navigator Scraping Tool Comparison: discover the pros and cons and choose the tool that best suits your cold emailing needs.

Read more
Tips and training
4/3/2025

5 B2B Sales Tools To Skyrocket Your Sales in 2025

Want to smash your revenue targets? The B2B sales landscape is constantly changing, and having the right tools at your disposal can make all the difference.

Read more
Tips and training
11/3/2024

7 Humanlinker Alternatives for Powerful B2B Outreach without breaking the bank

Discover 7 alternatives to Humanlinker for high-performing B2B prospecting without breaking the bank. Top tools tailored to SMEs and startups.

Read more
Tips and training
7/14/2024

6 Skylead alternatives to spend less and generate more leads

Looking for a Skylead Alternative ? You're in the right place ! We present the most relevant alternatives, both technically and from a pricing point of view.

Read more
Blog
6/4/2024

6 Best Alternatives to GetProspect to Boost Your Prospecting

Discover 6 GetProspect Alternatives for optimize your cold emailing. Compare features and prices to find the Email Finder that best suits your needs.

Read more
Tips and training
12/17/2024

LinkedIn Sales Navigator 2025 : Features, Use Cases, and How to Boost Results

Boost your B2B outreach in 2025 with LinkedIn Sales Navigator using advanced filters, Boolean operators, and tools like Emelia.io.

Read more
Tips and training
7/18/2024

8 Alternatives to Linked Helper 2 for scaling your lead generation

Discover 8 Linked Helper alternatives to scale lead generation. Use powerful tools to boost outreach and grow your professional network fast.

Read more
Tips and training
7/21/2024

7 companies like Zoominfo but affordable and made for small business - Alternatives Zoominfo

Discover 7 top ZoomInfo alternatives for fresh, accurate data. Boost your outreach results with better leads and more replies to your campaigns.

Read more
Blog
2/24/2025

Advanced Mass Sender Tools to Use in 2025

Advanced bulk sending tools for 2025 that optimize your cold email campaigns with robust automation, accurate tracking, and personalized prospecting strategies.

Read more
Blog
4/25/2024

Top 7 Apollo.io Alternatives [2025]

Explore the best Apollo.io alternatives for 2025. Emelia.io stands out with advanced features, ease of use, and unbeatable pricing for cold emailing.

Read more
Blog
4/22/2024

5 Best Dropcontact Alternatives for Superior B2B Prospecting

Discover the best Dropcontact alternatives in our comparison article. Explore 5 options to find the one that matches your needs for lead generation.

Read more
Tips and training
2/26/2025

What Is B2B Sales? A Comprehensive Guide to Business-to-Business Selling

Learn expert strategies, relationship-building techniques, and digital tools to thrive in today's competitive business world.

Read more
Blog
5/27/2025

The 20 Best Digital Marketing Tools in 2025

In 2025, digital marketing is fiercely competitive. With a $786.2B market by 2026, the right tools separate the winners from the rest!

Read more
Tips and training
12/15/2024

6 Alternatives to La Growth Machine to improve B2B Prospecting

Discover 6 top La Growth Machine alternatives to boost your B2B outreach. Compare features, pricing, and perks of tools like Emelia and Lemlist.

Read more
Tips and training
6/2/2025

Email Outreach Tools: Purposes, Features, Prices (2025)

Let’s take a look at the reigning email outreach tools in the markets that can help scale your outreach efforts !

Read more
Blog
2/20/2025

5 Salesloft Competitors at Competitive Prices

Découvrez 5 alternatives à Salesloft avec bons prix et fonctions avancées. Emelia.io se démarque par sa scalabilité et son prix imbattable.

Read more
Tips and training
8/7/2024

Lemlist vs. Waalaxy: Which LinkedIn Automation Tool Is Right for You?

Lemlist vs Waalaxy: which B2B outreach tool wins? This article breaks down features and pricing to help you pick the right one.

Read more
Blog
4/4/2025

Apollo.io vs ZoomInfo vs Emelia: Which Prospecting Platform Really Delivers in 2025?

Comparing Apollo.io vs ZoomInfo or seeking ZoomInfo alternatives? This 2025 guide helps you find which platform offers the best value for your needs.

Read more
Blog
4/4/2025

5 Simple and Affordable Email Sequence Tools to Know in 2025

En 2025, les équipes commerciales cherchent des solutions simples, abordables et efficaces pour envoyer des séquences d’e-mails automatisés aux prospects.

Read more
Emelia tutorials
5/23/2025

Customized automatic replies with Emelia: discover Magic Reply and Auto Magic Reply

Prospecting is time-consuming. And even when a prospect responds, you still have to follow up, argue your case, answer their questions, etc.

Read more
Blog
3/20/2025

7 B2B Softwares to level up your game (tutorial 2025)

Discover essential B2B software solutions to boost your business efficiency in 2025. Explore practical tools that can streamline your operations today.

Read more
Blog
7/23/2024

LinkedIn Outreach : Strategies, Tools and Everything You Need to Know 2025

Discover the latest strategies, tools, and essential tips for effective LinkedIn outreach in 2025. Enhance your prospecting...

Read more
Tips and training
7/11/2024

8 Expandi alternatives to reduce your acquisition costs

Find the best Expandi alternative for your business needs and your budget. Read this article and choose the best LinkedIn automation tool for your business.

Read more
Blog
6/30/2024

Waalaxy : Reviews, Pricing, Alternatives (2025)

The best alternatives to Waalaxy for LinkedIn automation. Compare the high costs and complexity of Waalaxy with the simplicity of Emelia.

Read more
Blog
7/4/2024

Zopto Alternatives to Boost Your Sales

Looking for a tool to automate your LinkedIn Outreach ? We talk about Zopto and the best Zopto Alternatives to Zopto in this article.

Read more
Blog
8/4/2024

LinkedIn Prospecting: The SME & Pro Guide

Optimize your LinkedIn Outreach with effective strategies, powerful tools and expert advice to attract customers and increase your sales.

Read more
Tips and training
7/15/2024

9 Overloop Alternatives : automate your LinkedIn Outreach

Discover 9 top Overloop alternatives to automate LinkedIn prospecting. Boost your lead gen strategy with tools built for efficient outreach. 🚀

Read more
Blog
5/14/2024

7 alternatives to Folderly to Boost your Deliverability in 2025

Discover 5 top Folderly alternatives to warm up your emails and boost cold outreach. Compare features, pricing, and benefits to find your best fit.

Read more
Emelia tutorials
8/27/2023

Deliverability Emailing: Ultimate Guide 2025

Discover how to maximize the deliverability of your emails so they arrive in your prospects' inboxes with proven strategies and best practices for success.

Read more
Blog
6/1/2025

7 Leadfuze Alternative & Competitors 2025

Discover top alternatives to LeadFuze that can enhance your lead generation strategy. Find the right fit for your business needs—read the article now!

Read more
Blog
5/19/2024

5 Game-Changing Warmy Alternatives to Stay Out of Spam

5 Best Warmup Inbox Alternatives: compare tools, read reviews, and find the perfect warm-up solution tailored to your email deliverability needs.

Read more
Blog
5/12/2024

2025 Guide: 5 Alternatives to Warmup Inbox

5 Best Warmup Inbox Alternatives: compare tools, read reviews, and find the perfect warm-up solution tailored to your email deliverability needs.

Read more
Tips and training
5/7/2024

MailChimp for Cold Emails: Good idea or not?

You want to do cold emailing and don't know if using Mailchimp is appropriate? Read this article to find out .

Read more
Made with ❤ for Growth Marketers by Growth Marketers
Copyright © 2025 Emelia All Rights Reserved