Tips and training

Email Outreach Tools: Purposes, Features, Prices (2023)

If you are new to cold emailing, it can be overwhelming to see the sheer number of email outreach tools in the market and select one of them.

In this guide, we have compiled a list of the reigning email outreach tools in the markets that can help scale your outreach efforts. Let us take a look at them.

The Top Email Outreach Tools

Each email outreach tool can help improve your email marketing efforts, even if you are at the beginning of your outreach journey or just experimenting with some new tools. Now let us understand a few of them in detail.

Emelia.io

Emelia Banner

Emelia.io is an innovative and intuitive cold emailing service that is equipped with an easy-to-use platform, detailed analytics, and premium features at a competitive price. The email outreach tool offers all the essential services that an email marketer wants plus so much more, resulting in improved results.

The platform is highly automated and is optimized to start email campaigns faster. In addition, it eliminates the hassle of gadget functions that make email tools complicated to use and serve no value-adding purpose. 

Emelia.io comes with advanced functions that allow marketers to work in optimal conditions and grow their business processes. What’s more, the platform has a no-obligations cancelation policy that allows marketers to unsubscribe at any time if they are not getting the results they want.

Key Features

Emelia.io offers all the functionalities you need to perform a marketing campaign.

Spintext: The tool offers a Spintext feature that designs various versions of email texts and statements to ensure variance and prevent your email from winding up in the spam folder.

A/B Testing: The tool offers A/B testing features to ensure the quality of every email and get higher performance. Even a slight variance in sentences can result in a 3% higher conversion.

Intuitive Platform: The platform is highly intuitive and easy to use, even for beginners, who will not need a large learning curve to understand it. This means better email marketing campaigns and performances.

Fully Responsive: The platform is highly responsive and users can access it easily on mobile devices. This means you can check your cold email campaign’s status anywhere at any time, even on the go.

Email Response Tracking: Emelia.io allows email marketers to check email replies with the click of a finger and highlight the hottest leads.

Automated Features: The platform offers automated features that help marketers save a lot of time. That is why Emelia.io is natively available on various automation and CRM tools, including Zapier, Integromat, Make, and N8N.

Pricing

Emelia.io offers a monthly and yearly package for marketers as well as a free trial.

Free Trial: If you want to try Emelia.io first before purchasing a package, you can take advantage of its free 7-day trial with no restrictions.

Monthly: The monthly package comes at an industry-low price of $20 per address. You also have the option of choosing as many email addresses as you want to connect to the platform. The package allows unlimited campaigns and unlimited contacts and comes with a multi-sender feature as well.

Yearly: The yearly package gives you a discounted rate of $16.7 per month per address and is billed annually. You can make use of unlimited campaigns and contact and take advantage of its multi-sender feature at any time.

MailShake

Mailshake logo

MailShake is a popular cold email outreach tool used to promote content, increase brand awareness, and build relationships. The platform offers merge tags that allow users to personalize their emails and set the auto feature to follow up on prospects’ behavior. The tool offers insights into your cold emailing campaign, like bounce rate, email tracking, click-through rate, and responses.

The tool also offers predefined templates for various industries that marketers can use to build emails.

Key Features

Some key features of MailShake are given below.

Automation: Automation features can help personalize and track email campaigns as well as follow up with different sending sequences. The tool can also customize sending schedules for specific prospects.

Analytics: Marketers can track open, click-through, and reply rates for their email campaigns as well as identify leads.

Lead Catcher: The feature verifies the email addresses of prospects to prevent hard bounces. Marketers can manage leads and get an overview of every prospect and how they react to your brand. The feature also automatically sends lead data to the CRM with third-party integrations.

Dialer: The feature allows marketers to make VOIP cold calls to prospects across the US and Canada to improve campaign performance.

Pricing

MailShake offers a single pricing option of $58 per month PER MAILBOX billed annually

Snov.io

Snov.io is a free and premium email outreach tool used by email marketers, sales executives, bloggers and more. The tool has an inbuilt domain email search feature that allows you to get information about prospects. The tool also collects and displays the list of emails available on every site. In addition, Snov.io allows marketers to export data from LinkedIn and other social media platforms for outreach purposes.

The platform offers real-time alerts when a prospect opens an email and has pre-made templates for follow-up emails that can be sent automatically whenever a prospect opens an email.

Key Features

Below are some key features of Snov.io.

Email Finder: Once you download its extension, you can use the feature to add email addresses to any website you visit.

Email Validation: The feature lets marketers verify email lists for valid emails before sending out emails to reduce bounces.

Tech Checker: The tool allows bloggers and agencies to find what technology their client is using. Marketers can filter companies based on industry, size, location, and language.

Pricing

Snov.io comes with four different pricing packages.

Trial: The trial version allows marketers to explore and use Snov.io features for a limited period of time for free.

Starter: The package costs $30 per month and offers all the core features you need to start sales.

Pro: The Pro package costs $75 per month and offers unlimited business and sales opportunities.

Custom: The custom package allows professionally managed outreach and prospecting services and costs $999 per month.

Woodpecker

Woodpecker logo

Woodpecker is a cold email outreach tool that is designed for prospecting larger audiences through email and follow-up campaigns. The tool allows markers to split their Agency and Person work. Agencies get a unique Agency Panel that allows them to send campaigns and keep data secure. It allows you to manage clients and generate leads. Plus, the tool can integrate with your CRM and improve workflow.

Key Features

Some key features of Woodpecker are given below:

A/B Testing: The platform allows marketers to run A/B tests to check email performance and send follow-up emails.

Email Verification: The tool ensures all emails in your mailing list are valid to improve good deliverability.

Collaboration: The entire team can view the relevant clients in a single dashboard.

Analytics: Marketers can benefit from stats like open rates, click-through rates, reply rates, and bounce rates.

Woodpecker Pricing

Woodpecker offers a monthly, annual, and free trial package.

Free Trial: Marketers can use the free trial for 7 days or for up to 50 cold emails.

Monthly Package: The monthly package costs $49 for 1500 cold emails, $54 for 6000 emails, and $59 for unlimited cold emails but still PER MAILBOX. You also get two months for free.

Bottom Line

Email outreach can be a time-consuming, exhaustive, and complex process – if you do not have the right email outreach tools. We have tried to offer you some insights into the top email outreach tools in the industry based on their applications, ease of use, features, and pricing.

Our favorite tool among all is Emelia.io, which offers unique tools like Spintext and gadget-free options while maintaining an affordable price for all. Visit the website today for your cold emailing efforts.

Ready to try Emelia?

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