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Cold mailing is one of the most effective marketing methods for generating leads and converting them into customers. When you're new to cold mailing, you may be a little lost in the various steps involved in creating and managing your campaigns. In this guide, we tell you absolutely everything about creating and sending your first cold mailing campaign from A to Z. 

No need to scroll for hours in search of all the information you need. By the end of this guide, you'll have everything you need to create a successful cold mailing campaign. All that's left is to launch it on Emelia. Let's get started! 🙂

Cold mailing is a widely used sales prospecting technique for contacting prospects or potential customers who have had no prior contact with your company. It's a direct marketing tool that, if mastered, can generate leads and generate growth for your company.

Successful cold mailing is based on several key principles. First of all, it's crucial to target the right people. There's no point in sending e-mails to individuals or companies who have no interest in your product or service. It's therefore important to carry out thorough research to identify the most relevant prospects.

Another fundamental aspect of cold mailing is personalization. Generic e-mails that don't address the recipient directly are less likely to receive a response. Instead, personalize each e-mail by using the recipient's name, referring to specific information about their company, their industry, their background based on what you know about them, and showing how your product or service can solve a problem they're facing.

Last but not least, cold mailing must be rigorously tracked against your objectives. This means tracking your e-mails, analyzing the responses you receive and adapting your approach according to the results you achieve, in test & learn mode. You can use e-mail tracking tools to monitor open rates, click-through rates and response rates within your e-mail tool like Emelia or outside.

We'll look at all this in detail in the rest of this guide.

Cold mailing is often used in the context of B2B (Business to Business) prospecting, where companies seek to establish business relationships with other companies. It's a strategy particularly appreciated by industries with long sales cycles and complex purchasing decisions, such as technology, manufacturing and professional services.

Why cold email: advantages and complementary solutions

The profitability of cold email compared with advertising campaigns

Cold mailing offers a significant cost-benefit advantage over traditional advertising campaigns. The costs involved in sending e-mails are generally much lower than those associated with creating and distributing advertisements, resulting in a higher return on investment. 

Cold mailing also offers greater scope for personalization, enabling a more direct and personal link to be established with prospects. In contrast, advertising campaigns are often perceived as impersonal and can be costly, especially if they are broadcast on a large scale without precise targeting. 

Finally, cold mailing enables more precise performance monitoring, with metrics such as open rate and response rate, enabling constant adjustment and optimization of the strategy.

In short, both advertising and e-mail are the quickest solutions for acquiring customers quickly. E-mail remains the most affordable and cost-effective.

Cold email: a faster way to get results than SEO

One of the greatest strengths of cold email is its ability to generate results more quickly than search engine optimization (SEO). Indeed, whereas SEO is a long-term strategy requiring patience and sustained effort to start seeing results, cold mailing can offer almost instantaneous results. As soon as the e-mail is sent, the recipient has the opportunity to open it, read your message and potentially take action. This can mean faster contact, immediate business opportunities or direct responses to your proposals. 

That's not to say that SEO isn't important, as it ensures a lasting and credible presence on the Internet, but if you're looking for quick results to boost your business in the short term, cold mailing is an excellent choice.

So yes, both SEO and e-mail are the least expensive strategies, and the returns can be significant. But if you want to get started, e-mail will bring you customers directly.

Cold email: a simpler, more scalable approach than LinkedIn prospecting

While prospecting on LinkedIn can be an effective technique for generating leads, it can also be laborious and difficult to scale. With LinkedIn, prospecting is often manual, and the process of sending direct messages can be time-consuming, with no guarantee of response or engagement. Moreover, LinkedIn imposes limits on the number of connections and messages you can send, thus limiting the scope of your prospecting efforts.

Cold mailing, on the other hand, has a number of advantages that make it simpler and more scalable. Firstly, with e-mail automation tools like Emelia, you can send a large number of personalized e-mails with a single click, saving a lot of time and effort. And, you're not limited by restrictions on the number of e-mails you can send (it's unlimited with us), enabling you to reach a wider audience. Finally, cold email enables you to reach prospects beyond the boundaries of LinkedIn, which can be particularly beneficial if your target is not active or present on this platform. In short, cold mailing offers a flexibility and scalability that LinkedIn prospecting can't match.

You can, however, combine the two approaches to vary contact points and create a relationship with the hottest prospects.

On our side, we use Linkedin to automate the sending of messages to contacts whose e-mail addresses we haven't found. In the list of prospects you're going to retrieve via LinkedIn, for some contacts it won't be possible to retrieve the e-mail address. In this case, why not use LinkedIn to avoid missing out on potential customers by using tools such as LinkedHelper.

Steps to launching your first cold email campaign

Launching a cold email campaign may seem daunting, but in reality it's a well-structured process that can be broken down into several key steps. Following these steps will not only help you organize your efforts, but also maximize the effectiveness of your campaign. Whether it's defining your target audience, creating a compelling message or measuring your results, each step plays an essential role in ensuring the success of your cold email campaign. 

In the remainder of this article, we'll take a look at each of these steps to help you launch your first cold email campaign with confidence and efficiency.

Retrieve data to create your prospect list

Using LinkedIn Sales Navigator to build your prospect list

One of the most crucial steps in preparing your cold email campaign is building your prospect list. Today, one of the most widely used methods for gathering the data you need to create this list is to use LinkedIn Sales Navigator. This premium LinkedIn tool offers a wealth of valuable information on millions of companies and professionals worldwide. Thanks to its advanced search filters, you can target precisely the individuals or companies that match your ideal clientele. Whether you want to target by industry, company size, job title or seniority, LinkedIn Sales Navigator lets you create a tailor-made list of prospects. It's a powerful and essential tool for retrieving your prospects' data and getting your cold email campaign off to a good start.

Thanks to Phantombuster's scrapping software, you can also retrieve people who have liked or commented on a LinkedIn publication. This can be interesting if you're targeting publications related to your theme or your competitor's publications.

A little hack: 
You can also create a profile and declare that you work for your competitor's company, thus adding the company's page to your profile in the experience section. Once you've done this (no verification is done), you'll have access via LinkedIn Sales Navigator to all the subscribers on the company page, and can extract them via 

Use Google Maps to build your prospect list

Google Maps is another valuable source of information for building your prospect list. In fact, Google's mapping tool lists millions of businesses worldwide, often accompanied by contact details and relevant information. 

To extract this data, you can use specific "scraping" tools like 

. These automated software programs scan Google Maps, extracting useful information: company name, address, telephone number, and sometimes even e-mail address. All you have to do is define your search criteria (type of business, location...) and the tool does the rest. Scraping Google Maps is therefore a very effective way of building up a list of prospects quickly, especially if you're targeting local businesses. However, make sure you respect data protection rules and use this information within the framework of current regulations.

You can use Places API, for example, which is aimed primarily at developers. If you're not comfortable with code, you can use the Webscraper extension, for example. However, this extension has trouble handling complex web pages. Finally, there's also Octoparse, which is accessible and free.

Building a prospecting file from directory websites

Another method for building your prospecting file is to directory websites. These directories are goldmines of information on companies in specific fields of activity. For example, you can use wedding photographer director to capture all the wedding photographers and their profile pages.

To collect this data, you can use web browser extensions dedicated to data scraping, such as Data Miner or Web Scraper, or the Scrapbox tool, which is an all-in-one software solution for web scraping. Simply enter the URL of the directory in question into the tool, and define the data you wish to extract (company name, contact, e-mail address, etc.). These tools will then browse the directory pages and collect the information for you. This enables you to build up a relevant, targeted list of prospects in no time.

Now that you've built up a list of prospects using various scraping methods, it's time to enrich this data to optimize your cold mailing campaign. Scrap data enrichment involves adding relevant additional information (e-mail, telephone, company website...) to improve the personalization and relevance of your e-mails.

Enrichment following extraction via LinkedIn

If you've extracted data via LinkedIn, tools such as Emelia can be a great help in enriching your data. These tools analyze LinkedIn profiles or your CSV files for additional information, such as professional e-mail addresses, telephone numbers or links to other social profiles. This enables you to gain a better understanding of your prospects and tailor your messages accordingly. For example, you can (must 👀) use this information to personalize the subject of your e-mails, or to mention common connection points in the body of your messages.

Enrichment following extraction via Google Maps or other directories

When you use Google Maps or other directories to build up your prospect list, data enrichment can be achieved through website crawling. By using crawling tools, you can automatically scan the websites of the companies you're targeting and extract additional information. This can include information such as the names of company executives, contact e-mail addresses, or details of the products or services they offer. Again, this information can be used to personalize and optimize your prospecting e-mails.

Understanding and reducing the bounce rate in cold mailing

The bounce rate is a key indicator for cold mailing campaigns. It refers to the percentage of e-mails that could not be delivered to their recipient, either because the e-mail address is invalid, or because the recipient's inbox is full, among other reasons.

A high bounce rate can negatively affect the reputation of your domain, which in turn can affect the deliverability of your e-mails. To reduce this rate, there are several strategies you can adopt. Firstly, make sure your contact list is up to date and does not contain obsolete or incorrect e-mail addresses. This can be achieved through a regular process of cleaning up your list (taking unsubscribes into account, checking e-mails if the person changes company...).

Secondly, using e-mail verification tools can help you identify and eliminate invalid addresses before sending your e-mails. This is the case with Dropcontact, for example, but it's not 100% reliable. Finally, it's advisable to send e-mails in small batches, especially if you're using a new e-mail address or domain, to avoid being marked as spam. More on this later in the article.

By following these tips, you should be able to effectively reduce your bounce rate. You can also read this article.

At Emelia, our team has developed an exclusive feature called "Bounce Reducer" designed to minimize the bounce rate by automatically cleaning up your prospect list when it is imported into the tool. This tool is able to detect e-mail addresses that have previously generated a bounce across the entire Emelia platform. This method is far more reliable than any other verification tool, offering 100% reliability. This is because an e-mail has actually been sent, not simply pinged on the e-mail address.

How to create email addresses to optimize the impact of your cold mailing campaigns

When discussing cold email campaigns, a crucial and sometimes overlooked step is creating the email addresses that will be used to send your messages. This phase should not be taken lightly: a well-designed email address, suited to your campaign, can greatly influence the recipient's perception, and consequently the open rate of your emails. In this section, we will explore how to effectively create email addresses to optimize the impact of your cold email campaigns.

Should you use your own domain name or create a new one for cold mailing campaigns

One of the decisions to make when creating email addresses for a cold mailing campaign involves the choice of domain. Generally, two options are available to you. The first one is to use your existing domain, especially if it is already "warm", that is, it has a good reputation and deliverability. Using an established domain can boost the deliverability of your emails and increase the trust of recipients. However, you must be vigilant not to jeopardize the reputation of your main domain with poorly managed cold mailing campaigns.

If you are doing ultra-personalization and sending a few emails (20-40 per day), then yes, you can use your main domain.

The second option is to create a new domain specifically for your campaign. This can be an excellent option if you want to protect your main domain. For example, if your main domain is emelia.io, you might choose to use emelia.net, emelia.com, emelia.fr, or even variations like getemelia.io or tryemelia.io. These alternative extensions can help differentiate your cold mailing campaigns from your regular communications.

It may not be worth mentioning, but just in case 😬. Please do not prospect with @gmail. Firstly, it doesn't look professional. You risk being classified as spam or Google blocking your email. In addition, you won't be able to use personalized tracking (which we will explain a bit later) if you don't own a domain.

Why use multiple email addresses to scale your cold mailing campaigns?

The question of how many email boxes to use for prospecting is a key element of your cold mailing strategy. In most cases, starting with a single email box may suffice. This allows you to test your campaign, refine your message, and better understand your audience.

However, as your campaign grows and you seek to reach a larger number of prospects, increasing the number of email boxes can be a good idea. Indeed, each email provider has a daily limit for sending emails. For example, with Gmail, this limit is 500 emails per day for a standard account and 2000 for a business account. So, if you want to send several thousand emails per day, it would be wise to add more email boxes to your arsenal. Note that these are technical limits that should not be reached. Consider that you can send a maximum of 100 to 200 emails per day per mailbox.

Let's take a concrete example: if your goal is to send 10,000 emails per day, you will need at least 50 professional Gmail accounts, or even more to stay within reasonable sending limits and ensure the deliverability of your emails. Nevertheless, remember that it is also essential to maintain the quality of your emails and respect the best practices of cold emailing to avoid spam and protect the reputation of your email addresses.

The choice of hosting provider for your email boxes is another crucial factor in the success of your cold mailing campaign. Two popular options are Google Workspace (formerly G Suite) and Namecheap.

Google Workspace offers a simple interface, seamless integration with other Google services, and excellent email deliverability. In addition, Google takes care of the configuration of many features for you, which makes the whole process easier, even for beginners. However, this comfort comes at a cost. Google Workspace is generally more expensive than many other options.

On the other hand, Namecheap is a much more affordable option. It offers a variety of services and features, but the setup may require a bit more technical knowledge. The interface is not as intuitive as Google's, and you may need to spend a little more time setting up and optimizing your email service. However, if you are comfortable with technology and looking to reduce costs, Namecheap can be a wise choice.

In the end, the choice between Google Workspace and Namecheap depends on your budget, your level of comfort with technology, and your specific email requirements.

From our experience, absolutely avoid O2SWITCH, known for its numerous technical bugs. 🤯

The configuration of SPF and DKIM records is an essential step to optimize the deliverability of your emails. These security settings serve to authenticate your messages and reassure email servers that you are indeed the legitimate sender.

The SPF (Sender Policy Framework) record allows email servers to verify that you are authorized to send emails from your domain. As for DKIM (DomainKeys Identified Mail), it is a digital signature added to your emails that proves that the message has not been altered along the way.

Next, don't forget to set up redirects. For example, if you have multiple similar domains (such as emelia.digital and emelia.io), make sure they redirect to your primary domain, where your website is located. This prevents any confusion. Indeed, some people may use the end of your email address to access your website and learn about your business.

Finally, it is important to create a CNAME record for tracking. This record allows DNS queries to be redirected to another domain or subdomain. This is not a mandatory step because at Emelia, we have our own tracking domain. But if you manage numerous campaigns, creating your own custom domain will allow you to optimize your deliverability. This will allow you to track the effectiveness of your cold mailing campaigns, especially clicks on the links in your emails. We will talk about tracking with more detail later on.

How to warm up your mailbox before launching your first cold mailing campaign?

Preparing your mailbox for your first cold mailing campaign is a crucial step that should not be overlooked. Indeed, when you create a new IP address or a new domain name for your cold email campaigns, it is essential to build a positive reputation as a sender. This step, called "warming up," aims to optimize your deliverability rate.

Internet Service Providers do not recognize recently created sending servers, considering them potentially as a source of spam. Therefore, your emails may end up in spam folders, while you are aiming for your recipients' primary inbox.

Therefore, it is necessary to "warm up" your email. You can do this manually: it involves creating a multitude of emails on various providers and exchanging emails between them, always making sure to mark them as important and remove them from the Spam folder. (Good luck to those who want to do it manually 🤣 and respect to those who did it manually in the past.)

Today there are mail warmers to automate this process, Emelia has integrated a warmup directly inside his platform, which automates the "warm-up" of your email. This type of tool allows you to create and maintain good deliverability and ensure a good reputation for your email address, in anticipation of your first cold email campaign and subsequent ones.

Creating Your First Cold Mailing Campaign

Choosing between a large campaign and several smaller campaigns

When planning your cold mailing strategy, a common question arises: is it better to launch a large cold mailing campaign or to conduct several smaller, more targeted campaigns?

Generally, it's more effective to opt for several smaller campaigns. Indeed, more targeted campaigns allow you to tailor your message according to each segment of your prospect list. In this way, your approach will be more personalized, which increases the chances of your prospects engaging.

However, if your target audience is large and you have a substantial list of prospects, you may be tempted to send a large number of emails simultaneously to save time. In this case, it's crucial to adopt an approach that allows you to manage your large-scale campaign while maintaining a certain degree of personalization.

One method to manage this is to use our multi-sender feature. This feature allows you to use multiple sender email boxes in a single campaign, thereby increasing your reach and making it easy to conduct a BIG campaign while maintaining good deliverability.

In this guide, we tell you absolutely everything about creating and sending your first cold mailing campaign from A to Z.

Cold Emailing: The Complete Guide to getting started

 is the best source of public data for finding B2B prospects, but of course, LinkedIn won’t let you extract it and use it on your own to create marketing automations.

 now has its own integrated scraper (and also his 

, providing comprehensive information from LinkedIn profiles. As the article progresses, you’ll understand why our linkedin data scraper is the best linkedin scraper on the market, and at an ultra-competitive price.

In this first part of the article we’ll get straight to the point on how to extract data, then for those who want to go further you’ll find additional information on our linkedin data extractor and links to other articles and videos at the end of the article.

Step 1: Install the Emelia extension on Google Chrome 

FOLLOW THIS NEW PROCEDURE TO DOWNLOAD AND INSTALL THE NEW EXTENSION

This new procedure makes it impossible for LinkedIn to detect you. 

You can now reload your LinkedIn Sales Navigator to see the “

” button if you want to scrape. Or, if you want to connect your LinkedIn account to launch an automated LinkedIn campaign, return to Emelia, reload the page, and click “Connect my account automatically.”

How to search in LinkedIn Sales Navigator

You should see the Export with Emelia button, as in the photo below

If the page was already open before you downloaded the extension, you'll just need to reload the page for the button to appear.


Use the filters on the left to search for your prospect typology, and don’t hesitate to open additional filters via the button at the bottom of the filter bar, to better segment your search.


You can complete or refine your search using keywords in the search bar, but normally the filters are sufficient. Additionally, you can use tools to scrape LinkedIn search results for extracting prospect data.

Once you've completed your search, click on "Export with Emelia". After clicking on "Export with Emelia", a popup will open in Emelia with the Linkedin Sales Nav 

 automatically filled in by our system. This will take you to Emelia to enter the name you want to give to your export, and then off you go!



Once you’ve finished scraping, you can download your data extraction as a csv file or excel file, if you’d like to do a little sorting, or you can directly enrich this extracted data to find the e-mail addresses by clicking on the “Find Emails” button.



Because no, the scraper doesn’t give you the email addresses directly, you have to go through an email enricher.

Once the enrichment is complete, you’ll be able to download your file, either the whole file, or only those whose addresses you’ve found, or only those whose email addresses you haven’t found. 


Or you can add them directly to one of your Emelia campaigns by using the appropriate button and then choosing the campaign you want.


Why is Emelia the best LinkedIn Sales Navigator scraper?

99% of Linkedin scraping tools will tell you that you can’t scrape a search result that exceeds 2,500. Their solution is for you to re-filter your search to arrive at a smaller result. For example, if you want to find all the CEOs in Paris, you’ll have to filter by company size, then by seniority etc… and then scrape the results first, then come back the next day, remember your previous filter, make another… and so on, a whole calendar! With 

, even if your search has 30,000 results, you’ll be able to launch a single scrape linkedin and we’ll take care of automatically slicing up this search for you and automatically scraping the different parts of your scraping every day. This approach ensures that scraping data, even for large search results, is handled efficiently and in compliance with LinkedIn's terms of service.

Unrivalled functionality scraping linkedin data

 capabilities. No limits, no headaches - just unbeatable value. This flat-rate model lets you maximize your investment, no matter how much data you need.

 is designed to be simple and intuitive. With a user-friendly interface and ultra-easy setup, you can start scraping LinkedIn profiles in minutes. Even if you're new to data scraping, Emelia.io makes the process super-smooth.

. It provides you with detailed data on LinkedIn profiles, giving you a complete view of your prospects. This depth of information enables you to adapt your strategies and optimize your conversion rates.

We're here to help you succeed. Our customer support team is always ready to assist you, so you can get the most out of Emelia.io. Whether you need help with 

 or have questions about optimizing your scraped profiles, we're here for you.

A handy little bonus for your big scraping :

 is really long and you already want to retrieve part of your data, there's a little button called "SPLIT" that lets you separate what's already been scraped and leave the rest to run. A magical little feature that will save you time and avoid you getting lost if you've extracted lots of contacts!

 will charge you according to the number of data scraped, which can be as high as $399 for 100,000 contacts.

 gives you UNLIMITED scraping linkedin profile, offering unmatched value on the market. This flat-rate model allows you to make the most of your investment for 

, no matter how much scrape data you need.

We’ve chosen to let you scrape LinkedIn profiles for $39 (unlimited), because our aim at Emelia has always been to simplify B2B prospecting, but above all to make it accessible. And one of the keys to growing your business is volume. You need more LinkedIn data to send more, to test different targets, to test more approaches. Now, there are no constraints. You can 

How to find professional email addresses of my LinkedIn contact ?

When you've extracted the contact list you want for your business from linkedin or another data points (publicly available data, data extraction from another website) you have severals information about yours prospects from user profiles linkedin : first name, job title, company name, linkedin profile urls, company information, ... but you don't have de 

you need to send your cold emailing campaign for your lead generation. So, to find email addresses and optimize data collection, you need to use an 

You've just scraped the data of your ideal prospects on linkedin and the scrap just finished in your Emelia account. Ok, now you just have to clic on "Find Email" on your scrap to ask Emelia for the email addresses corresponding to the linkedin scraped profiles. And "Tadammm" you get professional email adresses of your listing contact.

Good to know, our email enricher can find almost 70% of the emails in your listing, compared with 10-50% for most 

 products on the market. It's also good to know that the emails we provide thanks to our email finder are ultra-qualitative, because we combine data from our customers' email campaigns with powerful email search technology. As a result, Emelia finds many more 100% qualitative and reliable email addresses.

This is a point you really mustn't miss, because in the long term, if you don't have quality email addresses, your deliverability will get worse and worse, and you'll end up with hard bounces, landing in your prospects' SPAMS, and your performance will be poor.

To avoid this kind of complex situation, use Emelia's email finder !

That's it, you're ready to create a high-performance cold emailing campaign with Emelia. Because Emelia is an all-in-one tool for B2B prospecting, 

Sales Navigator is the best source of data for finding B2B prospects. Discover how to extract these contacts. 

LinkedIn Sales Navigator Scraper

Writing an effective cold email is a crucial step in email prospecting. Also known as cold mailing, it's a prospecting technique that fits into a company's business strategy and aims to generate new leads.

Writing a cold email: the importance of personalization

Writing a cold email is a unique exercise. You can't write to 10,000 people in the same way. You're likely to fail. This is where personalization comes in. 

The more personalized your email, the less your recipients will feel spammed.

However, personalization takes time. It's up to you to decide where to draw the line. It's all about return on investment. You're not going to do ultra-personalization if your product costs $10. But if you have high average order values, 

using personalization in your cold mailing campaigns

The composition of the perfect cold email

An effective cold email must be well-structured and contain the following key elements:

Your name and email address should be professional and consistent with your brand or company. Recipients are more likely to open an email from a credible source.

 Your email's subject line should be attention-grabbing and encourage recipients to open it. It should be short, clear, and give an overview of the email's content. Consider using relevant keywords and personalizing the subject line for each recipient.

 The hook is the first sentence of your email and should capture the recipient's attention from the opening. Use a personalized icebreaker to show that you've researched the recipient and are interested in them. We'll talk more about this later in the article.

 Include testimonials, case studies, or key figures to show how your product or service has helped other similar businesses. This strengthens the credibility of your offer and encourages recipients to learn more.

 Your cold email should have a clear goal and encourage the recipient to take action. Whether it's scheduling a call, signing up for a demo, or visiting your website, make sure your CTA is simple and easy to understand.

By adhering to these five key elements in composing your cold email, you will increase your chances of receiving positive responses and 

improving the performance of your cold mailing campaigns

Basic personalization vs. ultra-personalization

When talking about personalization, many people think of this: "Hello {{FirstName}}, It seems that at {{CompanyName}}...". This is basic personalization, but 

you need to go further to write effective cold emails

Today, people are inundated in their inbox, but also by phone, on LinkedIn, and through online advertising. They are highly vigilant and recognize prospecting practices. As a business developer or growth marketer, you need to stand out from the crowd.

Personalization starts before writing a cold email

To capture your prospects' attention, we recommend focusing on ultra-personalization by combining as many variables as possible: the position held, the industry, the company size... But most importantly, exploit all the elements of the contact list you've built.

If you've prepared your cold mailing campaign well, you've carefully 

. Targeting is the number one ingredient for a successful prospecting campaign. This targeting should form the basis for part of your campaign's personalization.

When creating a list of prospects in Sales Navigator, you'll identify common characteristics. These characteristics should correspond to search criteria available in Sales Navigator. These criteria will allow you to create a personalized cold email template for the prospect segment you've just created.

Using personalized icebreakers to write an effective cold email

Icebreakers is a technique to capture the prospect's attention when opening the email. It is a crucial element in a cold email. The icebreaker is, by design, ultra-personalized. Goal: Reassure the recipient of your cold email and show them that you are interested in them.

Crafting good personalized icebreakers takes time and research for each of the contacts in your prospecting list. It's important to assess the return on investment of the operation. If you sell inexpensive products, it may not necessarily be profitable to focus on ultra-personalization in your cold emails. On the other hand, if you are, for example, a service provider and a sale can represent thousands of dollars, then it's worth taking the time to do it and to do it right.

Classic and effective icebreakers include compliments such as a new position appointment, mentioning a recent funding round, bouncing off the latest LinkedIn post...

How to integrate an icebreaker into a cold email?

For each contact, you will look at the LinkedIn profile and find the information that will allow you to write an attention-grabbing sentence to include at the beginning of your cold email.

To use icebreakers in a campaign with hundreds of contacts, you will insert the attention-grabbing phrases into your Google Sheet in a dedicated column. You will get, for example, a table with the following columns: Email, First Name, Last Name, Company Name, Domain Name, LinkedIn, Twitter, Recent News, Industry, icebreaker.

To create your database, you need to use a scrapping tool like 

 after saving your list on LinkedIn Sales Navigator.

The scrapping tool is an extension that will extract all the information from your LinkedIn Sales Navigator list. The enrichment tool, on the other hand, will add the email, phone number, and other information such as the company's domain name, title, or social media accounts.

Once you have your completed file, you can use a cold mailing tool like Emelia, and in your email template, you will add a {{icebreaker}} variable that matches the column name you added in your CSV file.


Using artificial intelligence to personalize each cold email
Don't worry; this doesn't mean writing emails one by one, but using AI to write a personalized cold email for each contact on your list.

Here are the different steps to use artificial intelligence to personalize each cold email:

Avoid using ChatGPT version 3.5, as the results will be less relevant.

Here's an example of the email content in Emelia:

Example of content generated by ChatGPT 4:

This practice does not involve personalization, but it improves your deliverability and, therefore, your performance. Spintext is a technique that creates multiple versions of the same text using synonyms or different phrasings to generate unique content for each email sent. 

 by asking it to rewrite certain parts of your email in several variants. For example, you can ask ChatGPT to rewrite your introduction, product or service description, or call to action. Use the prompt "Add spintext to this email" and paste your email template below.

Here's an example of spintext for a cold email:

In this example, the words and expressions between braces are the different spintext variants. The spintext tool will randomly choose one of these variants for each email sent, 

how personalization helps create high-performing cold emails

. However, it's essential to remember some good practices regarding your CTA or call to action.

Have one CTA per email. Avoid asking the recipient at the beginning of the email to reply, then in the middle to sign up on your website, and at the end to book a call on Calendly. It's highly likely that they won't take any action. One cold email = one goal.

By applying these tips and leveraging the tools and techniques presented, you can optimize your cold mailing campaigns for better results and generate more leads for your business.

Discover the best practices for writing an effective cold email. Optimize your cold outreach campaigns and generate more leads with our tips.

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